The Business Game

By The Business Game

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Episodes: 143

Description

The Business Game


The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.


We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.


If you are:
 • Trying to get your first consistent revenue
 • Building your first real team
 • Breaking through the messy middle
 • Scaling toward eight or nine figures
 • Or preparing for exit


There is an episode that meets you where you are.


Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.


Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.


The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.

Because scaling is not random. It is a game. And every level has different rules.


Find your level. Play it properly. Then level up.


Watch video episodes on YouTube and explore more at thebusinessgamegroup.com


Episode Date
LEVEL TWO: A Software Pro Tells Us Why Claude Is The Best Developer He's Ever Worked With
Jun 18, 2026
LEVEL ONE: AI Growth Expert on the AI Trick That Saves Me Hours Every Week
Jun 15, 2026
LEVEL 3: Second-Generation Agency Leader on Modernising a 60-Year-Old Business Without Ruining It
Jun 11, 2026
LEVEL TWO: E-Commerce Founder on 10 Million Views, Airport Deals, and Building a Million-Dollar Brand
Jun 08, 2026
Sales Psychologist: Why Sales Get Harder When You Need Them Most
Jun 04, 2026
LEVEL TWO: Workplace Culture Expert on Why Bad Employees Are Built By Bad Leadership
Jun 01, 2026
LEVEL THREE: Million-Dollar Book Strategist On How She Went From $3.6Million in Debt to Multi-Millions... In 18 Months
May 28, 2026
LEVEL FOUR: Female Construction CEO on Landing $50M+ Projects, Leading Under Pressure, and Empathy on the Job Site
May 25, 2026
LEVEL TWO: Construction Expert Tells Us Why Most Projects Fail Before They Start
May 21, 2026
LEVEL SIX: Pharmacy CEO On GLP-1s, Peptides, and Growing 800% In 24 Months
May 18, 2026
LEVEL ONE: Gender-Free Underwear Founder On Changing An Industry
May 14, 2026
LEVEL ONE: The Tech Wunderkind Putting Ads Inside AI Chats
May 11, 2026
LEVEL ONE: A Forensic Scientist Explains Why Your Job Is Traumatizing You
May 07, 2026
LEVEL FIVE: The SEO Strategy Behind a $20M Business
May 04, 2026
LEVEL SEVEN: “I’ve Seen 80,000 Businesses… Here’s Why Yours Isn’t Making Money”
Apr 30, 2026
LEVEL FOUR: Climate Change Expert on The $22 TRILLION Housing Crash No One is Ready For
Apr 27, 2026
Viral Beauty Founder: From a 3D Print to Kendall Jenner, 1 BILLION views, and the Daily Mail
Apr 23, 2026
Coffee Entrepreneur: We Turned $74k Into A $25m Business... And We're Still Growing!
Apr 23, 2026
Cybersecurity Expert: Deepfakes, Voice Cloning, and How To Keep Yourself Safe
Apr 20, 2026
Project Management Expert: Why Bad Clients Only Get Worse... And What To Do About It
Apr 13, 2026
Female AI Founder: “We Made $200,000… And Had $16,000 In The Bank”
Apr 09, 2026
Healthcare CEO: Life or Death Stakes in Regulated Industries
Apr 06, 2026
Interior Design Founder: Architectural Digest, Walmart, and Building a Premium Brand
Apr 02, 2026
Preventative Medicine Doctor: Why You Only Get 10 Minutes of Medical Care
Mar 26, 2026
Marketing CEO: Get 9-Figure Clients Without Breaking
Mar 23, 2026
The Systems Playbook: How Owner-Operators Stop Being the Bottleneck
Mar 19, 2026
Nonprofit Founder: THIS Is How You Scale For Good
Mar 16, 2026
Theme Park CEO: Good Reviews Mean More Revenue
Mar 13, 2026
Leading SaaS Founder: "You Can Copy Any SaaS Product In 5 Minutes"
Mar 09, 2026
Video Editing CEO: From $200 Startup to 90 Employees
Mar 05, 2026
AI CEO: Scaling to Multi-Millions with Automation
Mar 02, 2026
M&A Advisor: The Acquisition Playbook for Business Owners
Feb 26, 2026
Human Behaviour Expert: Lower Your Standards
Feb 23, 2026
Gen Z Tech Founder: Forbes, Times Square & Series A
Feb 19, 2026
Outsourcing Expert: Escape Your Business
Feb 16, 2026
Tech CEO: The NFC-Powered Tech Driving 40% Engagement
Feb 12, 2026
Gen Z AI Founder: Global Sourcing and Raising Millions in Funding
Feb 09, 2026
Award-Winning AI Founder: Make AI Work For You
Feb 02, 2026
Marketing CEO: Intent Marketing Is The Future
Jan 29, 2026
Shortcuts: Cash Flow Secrets Every Founder Must Know
Jan 26, 2026
Toy Maker Turned CEO: Building A Manufacturing Empire
Jan 22, 2026
Military Intelligence Expert: The Tech Wave Bigger Than AI Is Coming
Jan 19, 2026
She Stopped Chasing Viral and Her Clients EXPLODED (FLASHBACK EPISODE)
Jan 15, 2026
Shark Tank Alum: Turning Household Chores Into a Multi-Million Dollar Business
Jan 12, 2026
The “Industrial AI” Advantage Nobody Explains
Jan 08, 2026
From $200K a Year to $5M a MONTH (Here’s What Changed)
Jan 05, 2026
Words That Sell vs Words That Kill (FLASHBACK EPISODE)
Jan 01, 2026
Wall Street Doesn’t Care If You Lose Money
Dec 29, 2025
Best Leadership Advice? Don’t Be a Leader
Dec 25, 2025
Your Sales Team Isn’t the Problem. Your Leadership Is.
Dec 22, 2025
This ONE Shift Saves $1M+ - Why Smart Real Estate Operators Own Their Tech
Dec 18, 2025
The Leadership Advice That’s Quietly Destroying Teams
Dec 15, 2025
Why Most Entrepreneurs Burn Out (and the Few Who Don’t Do THIS)
Dec 11, 2025
If half your sales team is missing target, this episode is your wake-up call!
Dec 08, 2025
He Turned Credibility Into Millions?! JJ Carter’s PR Playbook
Dec 04, 2025
How to Win Customers in 7 Seconds: Vance Morris' Moment Zero Framework
Nov 29, 2025
He Became #1 In the World... Then Quit. Here's Why
Nov 27, 2025
From Collapse to Coaching Success: Greg Wilkes’ Blueprint for Scaling Without Burnout
Nov 22, 2025
A $700K Mistake?! Stacey Hylen Reveals Hidden Revenue
Nov 20, 2025
How To Stop Hiring Wrong & 10X Productivity with Ryan Cassin
Nov 15, 2025
How to Pitch on Shark Tank and Make Every Shark Fight Over You with Annabel Hay
Nov 13, 2025
The Business Game Shortcuts: Money
Nov 08, 2025
He Stopped 96% of Hackers in Just 3 Days. Here’s How!
Nov 06, 2025
The Business Game Shortcuts: Marketing
Nov 01, 2025
The Formula That Let Him Work Less and Earn More. Greg Cassar’s System
Oct 30, 2025
Our Guide To The Business Game Library: How to Find YOUR Perfect Episode
Oct 25, 2025
What Successful CEOs Know That Others Don’t, with Stacey Bullman
Oct 23, 2025
The Business Game Shortcuts: People and Culture
Oct 18, 2025
How to Crush Revenue by Building a Fun Team Culture with Mike Ehrle
Oct 16, 2025
The Business Game: Shortcuts - Hosts Interview Host Kalena Stano
Oct 11, 2025
How to Navigate AI's Future: 4 Visionaries Clash in Roundtable Talk
Oct 09, 2025
The Business Game Shortcuts: Book Club
Oct 04, 2025
How to Reset Your Serial Founder Habits for Lasting Success with Ryan Kauth
Oct 02, 2025
The Business Game: Shortcuts - Hosts Interview Hosts
Sep 27, 2025
How To Unite Your Team: Creating project Success With Cola Guru Clint M Padgett
Sep 25, 2025
The Business Game: Short Cuts - Best of AI and Tech
Sep 20, 2025
How to Turn Gut Health Struggles into a $13M Probiotic Empire with Blair Vega Norfolk
Sep 18, 2025
How To Scale 3 Businesses to $4M Each: Nearshoring With Brian Samson
Sep 13, 2025
How Lauren Oakes Skyrockets Agencies to Deloitte's Top 31
Sep 11, 2025
How to Master Tax Planning with Michael Uadiale’s Proven Strategies Before the Deadline Hits
Sep 06, 2025
How to Nail Product Market Fit with Trevor Holmes’: Proven Validation Process
Sep 04, 2025
How to Patent & Protect in the Trillion Dollar Beauty Space: IP and Tech Innovation with Dr Mathew
Aug 30, 2025
How to Work One Day a Week and Still Make Millions : Learn how with Marketing Max
Aug 28, 2025
How Shark Tank PR can 10x Your Brand Awareness: Scaling to $1mill+ with E-Com Founder Liam Trolio
Aug 21, 2025
How to Turn a Shark Tank Appearance into a $4M Business: Lou Rice’s Secrets
Aug 16, 2025
How to build a health app people actually use: Creating solutions with Alice Ruddell
Aug 15, 2025
How To Systemise for Scale: Better Business Without the Chaos, with CEO Val Coin of Via Technology
Aug 09, 2025
How to Get Investment Ready: Bootstrapping vs Funding with David Blanch and Audun Fiskerud
Aug 07, 2025
How to Redefine Leadership: Balancing AI Innovation with Human Connection
Aug 02, 2025
How to Forge Lasting Partnerships That Transform Industries: Beyond Just Coding
Jul 31, 2025
How to Transform Pain into Power: Ken Miller’s Success Story
Jul 26, 2025
Million Dollar Moves: Secrets from a Fitness Empire
Jul 19, 2025
Luxury Wellness Empire Conquered the Globe: Kristy Morris Unveils Secrets to Skyrocketing Success
Jul 10, 2025
From Churn to Champions: Secrets to SaaS Success with Altvia’s CEO
Jul 03, 2025
Excel Worldwide: Myke Wilder’s Guide To Your Non-English Teams
Jun 26, 2025
Can You Outshine Competitors in a Crowded Market? Co-Founders Tayla Morris and Megan Eichhorn tell us how!
Jun 19, 2025
How Can SEO Skyrocket Your Business? | The Business Game Podcast with Peter Curran
Jun 12, 2025
From The Tech Panel to The Business Game: Inside Our Bold New Playbook
Jun 05, 2025
Want to know the #1 mistake startups make with AI innovation? Stop scrolling and watch Lucas Meadowcroft reveal how to skyrocket your business with smart tech solutions!
Jun 02, 2025
Can one tool slash dev time and boost security? CEO Matt Doughty reveals how!
May 26, 2025
RegTech’s Next Big Leap! PolicyCheck’s AI Secrets to Crush Compliance Chaos
May 19, 2025
Struggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks from startup expert Gerard Doyle!
May 12, 2025
Deal Ready or Deal Breaker? Emily Price on Mastering Startup Investments
May 05, 2025
How Can Startups Avoid Costly GTM Mistakes in New Markets?
Apr 28, 2025
How Does Jean Criss Build E-Commerce Empires While Empowering Women Worldwide?
Apr 21, 2025
Can XR Break Barriers in Schools and Businesses? Jay Schnoor from VEDX Solutions breaks it down.
Apr 14, 2025
Why Software Alone Won’t Fix Your Business: Mark Layzelle on LEAN, AI, and Operational Excellence
Apr 07, 2025
How Can Smaller Businesses Stop Getting Stiffed on Payments? We have the solution!
Mar 31, 2025
Do you think we’re too reliant on technology, or is it the key to a smarter future?
Mar 24, 2025
Are AI Chatbots the End of Human Customer Service?
Mar 17, 2025
AI vs. Human Intelligence: Who Will Win the Future? Dr Andrea Isoni of AI Technologies
Mar 10, 2025
What No One is Telling You About AI’s Future or Past | John Crook from Rule30
Mar 03, 2025
The ROI of Video Marketing: Why Your Business Can’t Afford to Ignore It, Ben Amos from Innovate Media
Feb 24, 2025
The Truth About Smart Buildings - David Blanch from Bitpool Reveals All
Feb 17, 2025
Why Most Startups FAIL (And How to Avoid It!) with Colin Kinner from Startup Onramp
Feb 10, 2025
Are Universities Preparing Students for Success? The Future of Education, AI, and Careers
Feb 03, 2025
What’s the Secret to E-Commerce Success in 2025 and Beyond?
Jan 27, 2025
Can AI Transform Every Industry? Being AI CEO Nyssa Waters Breaks It Down
Jan 20, 2025
What Happens When a Tech CEO Tells It Like It Is? Glen Davis, does just that
Jan 13, 2025
Revolutionizing Home Building: Danny Assagby on Disrupting the Industry from Within
Jan 06, 2025
Will AI Transform the Way We Communicate Over the Phone? Habib Baluwala, GM at One New Zealand Discusses
Dec 30, 2024
Are We Ready for a Blockchain-Driven Economy? Michael Cotton From Optio Capital Explains
Dec 23, 2024
Tired of Traditional Training? There's a Better Way. Matt Hollis CEO of Cloud Assess explains how.
Dec 16, 2024
Is This the End of Supply Chain Inefficiencies and Industry Silos? Tim Walmsley Explains!
Dec 09, 2024
Is AI Replacing Jobs or Revolutionizing Them? Insights from SupaHuman AI CEO Dave Howden
Dec 02, 2024
From Microsoft to Xero to EventsAir: Transforming Business Culture and Innovation with Chris Ridd
Nov 25, 2024
Are Traditional Fund Managers Failing Investors? Charlie Meaden from eecuity tells all.
Nov 18, 2024
Is Personalized IT Support Key to Growth? Insights from Gabriel Orrego, The Tech Guy Services.
Nov 11, 2024
Is AI the Key to Operational Excellence? Kit Kyte from Checkit Weighs In
Nov 04, 2024
Healthcare's Future: Why the Industry Must Embrace Tech – with Mike Sanders, CEO of VitalHub UK
Oct 28, 2024
Jump into the world of Web3.0, NFT's & Blockchains with Ben Wyeth from Shufl Labs
Oct 21, 2024
Unlocking Business Evolution with Dave Clare | Circle Leadership - The Tech Panel Podcast
Oct 14, 2024
Looking for Expert Broking and Finance Advice? Insider Finance is Transforming the FinTech & Broker Industry with Matt Kerr
Oct 07, 2024
Unlocking the Future of Nutrition Tech: Craig Gilliam on Scaling Clinics & Revolutionizing Client Care
Sep 30, 2024
Navigating Remote Work, Hiring, and Startup Challenges with Richard from Nabooki
Sep 23, 2024
Scaling Smarter: Embrace AI, Growth, and Informed Decisions with Manny Teran
Sep 16, 2024
Unlocking Healthcare Interoperability: Jason Beem on Halo Connect’s Game-Changing API
Sep 09, 2024
Revolutionizing Healthcare: How Superpower.com is Leading the Medicine 3.0 Movement
Sep 02, 2024
Join us we dive into the world of no-code and low-code tools with Paul Salvage, CEO and Co-Founder of Productly.dev!
Aug 26, 2024
Talking Cybersecurity with Julian White of Everlast Networks
Aug 19, 2024
Unlocking Business Success: Stuart Leo on Overcoming Challenges and Scaling
Aug 12, 2024
Unlocking Fintech Innovations: An Interview with Kalena Stanos from Hello Lendy
Aug 05, 2024
Welcome to The Tech Panel! | Simplifying Business Technology for Innovators
Jun 26, 2024