SaaS Stories
By Joana Inch
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Image by Joana Inch
Category: Entrepreneurship
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Episodes: 68
Description
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
| Episode | Date |
|---|---|
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The 80/20 Growth Strategy: How to Find Your Most Valuable Customers
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Apr 27, 2026 |
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Account-Based Marketing Fundamentals with Hat Media
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Mar 31, 2026 |
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Stories that Sell: The marketing strategy algorithms can’t kill
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Mar 03, 2026 |
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Inbox Gold: Turning Emails Into Revenue
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Feb 08, 2026 |
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The 4 numbers every CRO obsessively tracks (Ignore the Rest)
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Feb 04, 2026 |
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SaaS as an Orchestra | How to conduct CX, content & AI into one seamless journey
|
Dec 11, 2025 |
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From one email to a global SaaS: Sam Spencer on product-market fit, team building, and the power of process
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Oct 14, 2025 |
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Turning AI into Revenue: GTM Lessons from Galileo’s HR Revolution
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Oct 07, 2025 |
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Personalisation at Scale: Cold email lessons from billions sent
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Sep 23, 2025 |
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The Call-to-Action that changed everything: Scaling SaaS via Buyer-Led Growth
|
Sep 10, 2025 |
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Weaponized Intelligence: How one marketer stays ahead of AI
|
Sep 03, 2025 |
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SaaS in Steel Caps: Turning Trade Pain Points into Platform Wins
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Aug 25, 2025 |
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Data That Doesn't Lie: Brand Tracking for the AI Era
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Aug 19, 2025 |
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Rethinking Ownership: How Karmo Is Disrupting a $30B Auto Habit
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Aug 14, 2025 |
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Goggles On, Reality Off: The Training Revolution Nobody Saw Coming
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Aug 13, 2025 |
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Scaling SaaS without breaking it: A blueprint for sustainable growth
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Jul 09, 2025 |
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Inside the Mind of 5million Brands: AI, Market Signals & the Rise of Charm
|
Jun 26, 2025 |
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Cracking the C-Suite: How to Sell SaaS at the Enterprise Level
|
Jun 20, 2025 |
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Speed matters, but passion matters more. Building tech teams with passion.
|
Jun 13, 2025 |
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Trust Me, I’m your Account-Based Marketing strategy: Fixing the broken B2B funnel
|
May 28, 2025 |
|
Leadership as a Service: Building high-performing teams
|
May 22, 2025 |
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Don’t Build What They Ask For, Build What They Need: Driving Product-Led Growth Through Customer Insight
|
Apr 14, 2025 |
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Build, Scale, Sell, Repeat: Taryn on founding SaaS businesses and owning the creator economy
|
Apr 04, 2025 |
|
From Excel Spreadsheet to Game-Changing SaaS: The 200-hour Admin Problem One Founder Solved
|
Mar 23, 2025 |
|
SaaS Finances Decoded - The Finance Mistakes You Can’t Afford to Make
|
Mar 16, 2025 |
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From Military Roots to Navigating Global Talent Solutions with Tom Larter
|
Mar 09, 2025 |
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Why Silicon Valley Banks on Market Experiments — Kate O’Keefe on Smarter Startups
|
Mar 02, 2025 |
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Content Marketing That Works: Becky Lawlor on Original Research, AI, and Building Trust
|
Feb 23, 2025 |
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SaaS Blueprint: Lessons in Scaling, Fundraising, AI and Leadership with Matt Perrott
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Feb 16, 2025 |
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Feature Flags and Mastering Dynamic Pricing in SaaS
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Feb 12, 2025 |
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Pricing SaaS for Growth: James Wilton on AI, Packaging, and Capturing Value
|
Feb 02, 2025 |
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From Mechanical Engineering to Growth Marketing: Chai Bade's Journey to Building Bunchups and Combatting Modern Loneliness
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Jan 26, 2025 |
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The Power of the Pivot: James Rose’s Journey from Digital Agency to SaaS Game-Changer
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Jan 19, 2025 |
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Breaking the Brieff: Kate Shanahan on Scaling Startups, Founder-Led Sales, and Embracing Discomfort
|
Jan 13, 2025 |
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Which Half of Your Advertising Budget Works? Cracking the Attribution Code with Jeff Greenfield
|
Dec 04, 2024 |
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Netflix-Inspired Approach to Scaling Systems and Startup Leadership with Jose Moreno, CEO, Neulight
|
Nov 28, 2024 |
|
Leveraging Pricing as a SaaS Growth Strategy | From Per-User Fees to Value-Driven Models
|
Nov 19, 2024 |
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From Homelessness to Tech Innovator: Roann's Journey to Revolutionise Furniture Delivery with Cobber
|
Nov 12, 2024 |
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Navigating the Digital Marketing Maze with Corey Morris at Voltage
|
Nov 05, 2024 |
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Harnessing Authentic Intelligence for business success with forensic fraud researcher, Jan Mielke Schwartz
|
Oct 29, 2024 |
|
From Tech Visionary to Cybersecurity Pioneer: Vaughan Shanks on Navigating the Digital Threat Landscape and Scaling Startups
|
Oct 22, 2024 |
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From Silicon Valley to Southeast Asia: Patrick Gentry’s Journey to Revolutionising HR Tech with Sprout Solutions
|
Oct 16, 2024 |
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Building Customer Trust: Rachael McBrearty on Scaling SaaS with AI and Human Touch
|
Oct 10, 2024 |
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From failed partnerships to SaaS success: Natalie MacLees on the importance of finding the right Co-Founder
|
Sep 27, 2024 |
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From SaaS Developer to Boardroom Leader: Saurabh Jain’s Journey to Scaling TrialKey
|
Sep 11, 2024 |
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From Investor to SaaS Disruptor: How Kevin Lasser Built RevKeep to Solve Healthcare Challenges
|
Sep 06, 2024 |
|
"Talking to Strangers" as a Key Skill in Scaling SaaS
|
Aug 29, 2024 |
|
Decoding SaaS Sales with Data-Driven Insights: A deep dive with Martin Garvey from Gong
|
Aug 23, 2024 |
|
Mastering SaaS Growth with Account-based Marketing
|
Aug 12, 2024 |
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From A CFO Career to SaaS Innovator: The Journey of Creating a Gym Tech Revolution
|
Aug 05, 2024 |
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SaaS Go-to-Market Strategies and Growth Insights with Xsellerate
|
Jul 02, 2024 |
|
Tech Meets Sustainability: Andrew Gazal on the Future of ESG
|
Jun 24, 2024 |
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How to Scale a SaaS Startup: Lessons from Harprem Doowa of Eazy Digital
|
Jun 20, 2024 |
|
Maximising Customer Value in SaaS
|
Jun 11, 2024 |
|
Standing out in a crowded marketplace | Fueling SaaS growth with creativity
|
May 30, 2024 |
|
Revolutionising Content Creation & The Future of AI in Marketing with Zync AI
|
May 15, 2024 |
|
The Power of Customer-Led Growth in SaaS | The Journey of TheySaid
|
May 06, 2024 |
|
Pivot or Perish: Embracing Change in the Fast-Paced World of SaaS with FlyMSG
|
May 01, 2024 |
|
Unleashing Creativity in Coding: Abhishek Saikia on Transforming Software Development with AI
|
Apr 17, 2024 |
|
Keep It Simple SaaS! A text messaging solution for business growth
|
Apr 02, 2024 |
|
The SaaS Architect: Building Future-Proof Platforms with Jay Tokosch
|
Feb 21, 2024 |
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Culture Catalyst: Navigating Growth and Resilience in the SaaS Sphere with Kate Bradley Chernis from Lately
|
Feb 05, 2024 |
|
Profit from Purpose: Unleashing the Potential of SaaS Businesses to Change the World
|
Jul 05, 2023 |
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Optimising B2B Revenue Attribution with Lars Grønnegaard, CEO & Co-Founder of Dreamdata.io
|
Apr 03, 2023 |
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Entrepreneurs! Make Yourself Redundant with Scotty Schindler
|
Feb 13, 2023 |
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From multiple fails to a million dollar buyout. The 5 business philosophies with Scotty Schindler (ReNet)
|
Nov 09, 2022 |
|
From corporate banking to a purpose driven Startup. SaaS Stories with David Davies of AgUnity
|
Oct 25, 2022 |
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Disrupting Banking. The new Australian challenger bank with Founder, Will Banks, DayTek Capital
|
Oct 25, 2022 |