Sightlines is a new approach to analysis and insight across beverage categories that serves companies looking to grow, innovate, and win new customers. The kind of insight you can take action on to develop new products, positioning, and pipelines. The Gist is our free, top-line summary of the latest data, insights, and trends in beverage alcohol and the broader CPG category, as reported by the award-winning Sightlines team. Subscribe to the insights newsletter at Sightlines.news