WHY DESIGN?
By Chris Whyte | Kodu
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Image by Chris Whyte | Kodu
Category: Design
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Episodes: 68
Description
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products.
Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation.
Join us as we listen, learn, and connect through the stories that define the world of physical product development.
| Episode | Date |
|---|---|
|
No Engineering Degree. No Prototype. He Signed Up for CES Anyway | Floyd Freeman
|
May 06, 2026 |
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What Building the Production Machine Teaches You About the Design | Matt Batchelor
|
Apr 29, 2026 |
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Why Getting Into John Lewis Still Wasn't Enough | Phil Staunton
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Apr 22, 2026 |
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Why the best hardware careers look like wrong turns from the outside | Felicity Boyce
|
Apr 16, 2026 |
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Why the Softest Fruit is the Hardest Engineering Problem, And Robotics’ Potential | Sid Shaikh
|
Apr 08, 2026 |
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Why Half the Country Can't Access Clean Energy, And What’s Changing | Rob Hallifax
|
Apr 01, 2026 |
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Why Nobody Fixed This $12 Billion Surgical Problem, Until Now | Liz McGloughlin
|
Mar 25, 2026 |
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Why the Worst Thing You Can Do Is Be the Designer Everyone Wants You to Be | Dan Salisbury, Automata
|
Mar 18, 2026 |
|
Why Fertility Treatment Is Broken (And What Needs to Change) | Tess Cosad on Building Béa Fertility
|
Mar 11, 2026 |
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From Folding Bikes to Electric Aircraft: The Design Philosophy of Mark Sanders
|
Jan 28, 2026 |
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The Quiet Discipline Behind Long-Lasting Design Businesses with Paul Metaxatos
|
Jan 21, 2026 |
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Why Design Should Take Over the World: A Conversation with Tylan Tschopp
|
Jan 14, 2026 |
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How Paul Marshall Built Rapid Fluidics into a Global Microfluidics Partner Through Curiosity and Good Engineering
|
Dec 17, 2025 |
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Leading with Purpose: How Will Butler-Adams Scaled Brompton into a Global Icon
|
Dec 10, 2025 |
|
Designing Play: How Rémi Bigot Built Bitpong and a Creative Hardware Studio in Berlin
|
Dec 03, 2025 |
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How FutureWave’s Joachim Blends Engineering, Intuition & Innovation Across Mobility, Tech & Robotics
|
Nov 26, 2025 |
|
Designing at Scale: How Rich Thrush Turned Curiosity into a Career Across Brands
|
Nov 19, 2025 |
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Dr Vicky Lofthouse: Why Context Matters More Than ‘Less Plastic’ in Sustainable Design
|
Nov 12, 2025 |
|
From BBC to Newlane: How Dom Cotton Built What Everyone Said Was Impossible
|
Nov 05, 2025 |
|
Why the World Needs Designers Now More Than Ever With Dan Harden, CEO of Whipsaw
|
Sep 24, 2025 |
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From Brain Surgery to Breakthrough: How Kenny Perkins Built the First E-Bike Helmet for Kids
|
Sep 17, 2025 |
|
How Jordan Diatlo Went From Layoff to Leadoff
|
Sep 10, 2025 |
|
From Basement to 8-Figures: Reekon Tools & the Future of Hardware with Christian Reed
|
Sep 03, 2025 |
|
Daydreaming and Other Unconventional Career Lessons with Jude Pullen
|
Aug 27, 2025 |
|
Why Most Design-Led Founders Fail (And How to Avoid It) | Jordan Nollman, Sprout
|
Aug 20, 2025 |
|
$1,000, a Suitcase, and a Portfolio: How Stuart Lee Built Prime Studio on Grit and Relationships
|
Aug 13, 2025 |
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From Prototype to 200k Products: The Embr Labs Story with Sam Shames
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Aug 06, 2025 |
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How to Launch a Consumer Tech Product That Actually Matters with Emilie Williams
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Jul 30, 2025 |
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How Brett Lovelady Helped Shape Modern Industrial Design (and Why He’s Still Just Getting Started)
|
Jul 23, 2025 |
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How to Stand Out in a Crowded Job Market | Bonus Episode
|
May 28, 2025 |
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Why Nick Ford Drove a Lorry Over a Prototype (and What It Taught Him About Design)
|
May 07, 2025 |
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Why 97% of Hardware Startups Fail (and How to Avoid It) with Sera Evcimen
|
Apr 30, 2025 |
|
Designing a Better Future with Seaweed: Georgios Gkotsis on Replacing Plastics at Scale
|
Apr 23, 2025 |
|
Why Most Hardware Startups Fail (and What Damon Bonser, CEO of British Design Fund Looks for Instead)
|
Apr 09, 2025 |
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“You Quoted What?!” – Josh Valman on Pricing, Growth, and Painful Lessons
|
Apr 02, 2025 |
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The Missing Skill in Design? Tim Perry on Why Commercial Awareness Matters
|
Mar 26, 2025 |
|
Making Space for Makers: How Michael Korn's Blue Garage is Empowering London’s Hardware Community
|
Mar 19, 2025 |
|
How to Design for Everything from Pizza Ovens to Gas Safety Devices with Hugo Martin
|
Mar 12, 2025 |
|
From Sewage to Science: How Claire Trant and Untap Health Are Revolutionising Disease Detection
|
Mar 05, 2025 |
|
From Meditation to Innovation: How Stefan Chmelik Designed a Breakthrough Stress-Relief Device
|
Feb 26, 2025 |
|
From Magician to Design Director: Nick Chubb’s Design Journey
|
Feb 19, 2025 |
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Inside Level: How Nichole Rouillac is Creating Meaningful, Inclusive Design
|
Feb 12, 2025 |
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Lessons from War Zones to Dyson: Tom Parsons' Journey to Founding Aetha Design
|
Feb 05, 2025 |
|
How Bebello is Redefining Parenting: Andrew Carr on Time-Saving and Sustainability
|
Jan 29, 2025 |
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The Future of 3D Collaboration: Oluwaseyi Sosanya’s Vision Behind Gravity Sketch
|
Jan 22, 2025 |
|
Benn Klewpatinond on how he's building a thriving consultancy through story telling and personal branding.
|
Jan 15, 2025 |
|
Announcement! The Design Journeys Podcast is changing in January!
|
Dec 12, 2024 |
|
From LEGO to Quarterre: Nick Mannion’s Journey Through Product, Place, and Play
|
Dec 04, 2024 |
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From Burnout to Breakthrough: Tracy Sharp’s Journey to Sharp Minds
|
Nov 27, 2024 |
|
How Fred Russell-Pavier Brings Cutting-Edge Stability to Micro-Mobility at SuperSmith
|
Nov 20, 2024 |
|
Michael König on Revitalising Iconic Brands Through Storytelling and Design Leadership
|
Nov 13, 2024 |
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Building a Brand Around Purpose and Simplicity with Oliver Murphy
|
Nov 06, 2024 |
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Consulting for Impact: Michael Bambino on Design and Brand Strategy
|
Oct 30, 2024 |
|
Tim Maclean | From Dyson to Founding a Design Consultancy: Lessons in Innovation and Resilience
|
Oct 16, 2024 |
|
Mark Joynson-Bickerstaffe on Designing with Purpose: Sustainability and Leadership in Product Development
|
Oct 02, 2024 |
|
Dale Backus on lessons learned building SmallHD to a market leader, selling and starting again.
|
Sep 18, 2024 |
|
From Kohler to Blendjet: William Gordon's Design Journey
|
Sep 04, 2024 |
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Tim Sharpe on how design can be a strategic advantage for non-design companies.
|
Aug 21, 2024 |
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Emily Moyer on Embracing AI and The Importance of Relationship Building and Networking for Industrial Designers
|
Aug 07, 2024 |
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From Engineer to CEO: Ashley Sayed's Journey in Product Development Improving Supply Chains with SupliChainPro
|
Jul 24, 2024 |
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Tim Morton on The Importance of Constraints in Physical Product Design
|
Jul 10, 2024 |
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Adrian Berry on the Challenges and Lessons in Business Development for Design Consultancies
|
Jun 26, 2024 |
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Lea Stewart on Fulfillment and Growth in Your Work and Learning from Design Horror Stories
|
Jun 12, 2024 |
|
Improving Medical Devices for Home Use: Dr. Kristi Bartlett's Research - The Power of User Insights in Design and Innovation
|
May 29, 2024 |
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Chris Johnson on his time at Speedo, FactoryDesign and writing his book "Design, Lead, Succeed"
|
May 15, 2024 |
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Stefan Bridges' journey from designing Concorde interiors at FactoryDesign to Head of Design at Redbull
|
May 01, 2024 |
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The importance of inclusive design and how passionate people propel mission-led businesses towards their goals with Tom Malloy - Principal Designer and Inclusive Design Lead at Elvie
|
Apr 17, 2024 |
|
Geoff Baldwin | People, Places and Things | Working at IDEO and IDEO.org, setting up his own consultancy and sports business, overcoming doubt and imposter syndrome and much more!
|
Apr 03, 2024 |