Madison and Wall Podcast
By Madison and Wall
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Category: Marketing
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Episodes: 90
Description
Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends.
Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/.
To learn about becoming a paid subscriber or advertising with us, reach out to Brian at brian@madisonandwall.com.
| Episode | Date |
|---|---|
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Ep. 89: The New Global Forecasts Are Here! The New Global Forecasts Are Here!
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Jun 18, 2026 |
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Ep. 88: ChatGPT, Agentic CTV, Accenture-Whalar + More
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Jun 12, 2026 |
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Ep. 87: Coming Out Of The In-House
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Jun 05, 2026 |
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Ep. 86: Exploring Advertising's Dark Matter
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May 29, 2026 |
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Ep. 85: Retail Media, Retail Therapy and Retail Politics
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May 22, 2026 |
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Ep. 84: Taskmasters and Ads Masters
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May 15, 2026 |
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Ep. 83 A Flurry of Ad News and Furry News
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May 08, 2026 |
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Ep. 82: AdTech Stacks, New Meta, Google and Amazon Ad Numbers and a Complaint About Opacity
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May 01, 2026 |
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Ep. 81: Agency Industry Overview, Creative Destruction, New Apple CEO and MOre
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Apr 24, 2026 |
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Ep. 80: Canoe Slaloms, AI's Impact on Agencies, Netflix's Latest Results and More
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Apr 17, 2026 |
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Ep. 79: OpenAI’s $100 Billion Goal, WPP Looks to Sell PR, Weak Broadcasting Trends and More
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Apr 10, 2026 |
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Ep. 78: Economic Update, Publicis’ Sports Marketing Investment and More
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Apr 03, 2026 |
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Ep. 77: OpenAI Ad Revenue Sizing, Nielsen’s Gauge Changes, In-App Advertising and More
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Mar 27, 2026 |
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Ep. 76: The Trade Desk and Publicis, How Agencies Adapt to AI, Principal Trading News and More
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Mar 20, 2026 |
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Ep. 75: New Ad Forecasts!
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Mar 13, 2026 |
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Ep. 74: Uncertainty and Advertising, The DHS Boost to the Ad Market And More
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Mar 06, 2026 |
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Ep. 73: Ad Tech M&A, Tariffs, WPP Large Client Data and More
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Feb 27, 2026 |
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Ep. 72: Omnicom and Walmart results, CAGNY commentary + News on The Trade Desk and Google
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Feb 20, 2026 |
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Ep. 71: AI, AI Owe: AI Ad Revenue, AI Capital Expenditures and Agentic Commerce Analysis; Changes at Dentsu, WPP and Omnicom; Analysis of Pinterest, Roku, AppLovin Earnings and More
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Feb 13, 2026 |
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Ep. 70: Saving Journalism (Or Not), New Businesses Formation = Ad Spend, Google, Amazon and Publicis Earnings, Marketer Commentary and More
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Feb 06, 2026 |
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Ep. 69: Meta's Growth, YouTube vs Barb, M&W Category Data and Much More
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Jan 30, 2026 |
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Ep. 68: Netflix' Advertising Sales, Greenland & Advertising, News and Data from P&G, TikTok and WPP + More
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Jan 23, 2026 |
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Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster
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Jan 16, 2026 |
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Ep. 66: AI and How to Tell What Will Actually Move Ad Budgets; Publicis, LiveRamp and Data Businesses; How Agencies Grow
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Jan 09, 2026 |
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Ep. 65: TikTok's US Sale, Alt. DSPs, Nielsen vs. the VAB and New Economic Data
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Dec 19, 2025 |
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Ep. 64: New US and Canada Ad Forecasts, New Programmatic Ad Forecasts + Pinterest To Acquire tvScientific and More
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Dec 12, 2025 |
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Ep. 63: Netflix-WBD, Consumer Video Spending Trends + Omnicom's IPG Integration News
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Dec 05, 2025 |
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Ep. 62: AI Content Licensing, Retail Media, Global TV Trends + The Broadening of Market Definitions
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Nov 21, 2025 |
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Ep. 61 Consumer Video Spending, Programmatic Super Bowl Sales, Agency Growth Trends, Paramount’s Principal-Based Trades and the Consequences of an Accounting Dispute
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Nov 14, 2025 |
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Ep. 60: Ad Tech Grows a Lot, Outdoor Grows a Little and Publishing Not So Much
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Nov 07, 2025 |
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Ep. 59: CTV Prices, 3Q25 Ad Growth Acceleration, 2026 CPG Caution + WPP's Latest Results
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Oct 31, 2025 |
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Ep. 58: Netflix, Omnicom + What Happens When Agencies Stop Handling the Money?
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Oct 24, 2025 |
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Ep. 57: Big and Small Marketers Growth Trends, 3Q25 Results From Publicis, Havas and Nestle Analyzed
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Oct 17, 2025 |
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Ep. 56: TV Network Sales Consolidations, AI Search + Marketer Preferences For Price and Convenience Over Control and Transparency
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Oct 10, 2025 |
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Ep. 55: The Trade Desk's Adapations, Google's DSP Share, Havas-Horizon and Indie Agency Growth Rates
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Oct 03, 2025 |
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Ep. 54: Kimmel's Return, Growth In Streaming Spending By Consumers, Read-Throughs on Auto Sector, New IRS Data Shows Large Marketers Outpace Small Ones, Accenture Earnings + More
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Sep 26, 2025 |
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Ep. 53: S4 + M&C Agency Read-Throughs, Retail Sales Trends + Implications of Jimmy Kimmel's "Pre-Emption"
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Sep 19, 2025 |
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Ep. 52: New Ad Forecasts! + Pharma Ads, Paramount-WBD, CPG Mayhem and More
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Sep 12, 2025 |
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Ep. 51: Google’s Search Trial and New Marketer Trend Commentary
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Sep 05, 2025 |
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Ep. 50: Dentsu's Prospective Sale, Gap's Marketing Efficiencies and More
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Aug 29, 2025 |
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Ep. 49: Meta's Metrics, Retail Media Acceleration Vs. E-Com Deceleration, the Cord-Cutting "Singularity" and More
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Aug 22, 2025 |
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Ep. 48: M&A in Broadcasting and Agencies, Dentsu + Globant 2Q25 Results and CPG Trends
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Aug 15, 2025 |
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Ep. 47: The Trade Desk, Ad Tech, TV and More Ad Trends For 2Q25
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Aug 08, 2025 |
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Ep. 46: Meta and Other Company 2Q25 Results + Marketer Commentary Indicate Healthy Ad Market Despite Weakening Economy
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Aug 01, 2025 |
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Ep. 45: Google 2Q25, Marketer Spend Trends, IPG Results and Global TV Advertising
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Jul 25, 2025 |
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Ep. 44: Tik Tok Letters, Agency Growth, Netflix and More
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Jul 18, 2025 |
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Ep. 43: WPP's New CEO, 2Q25 Indie Agency Growth Trends and More
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Jul 11, 2025 |
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Ep. 42: Global Digital Services Taxes, Tarrifs' Impact on Marketing and More
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Jul 04, 2025 |
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Ep. 41: RTL, TF1 and Corus vs. Amazon, Disney and Netflix, Politics in Agency + More
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Jun 28, 2025 |
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Ep. 40 AI's Impact on Agencies, Accenture Reorg, AdTech Everywhere at Cannes
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Jun 20, 2025 |
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Ep. 39: WPP CEO Change, Agency Industry Forecast, Warner Media Split, Bell Media's Ad Tech Partnerships and More
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Jun 13, 2025 |
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Ep. 38: New Ad Forecast! Behind Our 2025 Upgrade
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Jun 06, 2025 |
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Ep. 37: Digital Ad Taxes, CPG Trends + What Caused 1Q25's Strength?
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May 30, 2025 |
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Ep. 36: Big, Beautiful Business Deterrents, New Pay TV and Video Data, Publicis Buys Influencer Agency and More
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May 23, 2025 |
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Ep. 35: TV Upfronts, Retail Sales, Netflix Data, Dentsu + Globant and More
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May 16, 2025 |
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Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby
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May 09, 2025 |
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Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
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May 02, 2025 |
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Ep. 32: Large Marketer Ad Market Commentary, Global Agency Growth Trends for 1Q25 + Comcast and Google Results, Too
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Apr 25, 2025 |
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Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin
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Apr 18, 2025 |
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Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising
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Apr 11, 2025 |
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Episode 29: “Liberation Day” For Some, Advertising Tax Day For Others Supports Stagflationary Ad Forecast. Plus Stagwell's Investor Day, Independent Agencies + Ads101 on Local TV/Radio Advertising With Janice Finkel-Greene
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Apr 04, 2025 |
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Episode 28: Risks/Opportunities to Agencies From Tariffs + Ads101 on National/CTV With Todd Gordon
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Mar 28, 2025 |
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Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman
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Mar 21, 2025 |
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Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman
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Mar 21, 2025 |
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Episode 26: Consumer Sentiment Down, Muted Political Ad Spend and New Video Services Trends + Ads 101 on Planning With Scott Wensman
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Mar 14, 2025 |
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Episode 25: Auto Tariff Impact on Advertising, MNTN's S1 and the (lack of) SMB-CTV Opportunity, Top 20 Sellers' Ad Trends +Ads 101 on Media Agencies Prof. Janna Greenberg
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Mar 07, 2025 |
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Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders
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Feb 28, 2025 |
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Episode 23: Globant, Packaged Goods Ad Trends + Ads101 on Agencies
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Feb 21, 2025 |
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Episode 22: The Trade Desk, Roku, IPG and Dentsu + Ads 101 on Performance Marketing
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Feb 14, 2025 |
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Episode 21: Google, Amazon, Publicis, Omnicom, Bell Media Results and More. Plus, Advertising 101 on B2B Marketing With Ari Osur
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Feb 07, 2025 |
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Episode 20: Meta's $20bn Advantage(+), Comcast's Declines, Marketer CEO Comments and More. Plus: Ads 101 With Gordon Ho on Large, Medium and Small Marketer Differences
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Jan 31, 2025 |
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Episode 19: Ads 101 With Deborah Wahl on Large Marketer Budgeting. PLUS Our Weekly Work on Netflix Ad Trends, P&G's Ad Spend, WPP's "Rebellion," and More.
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Jan 24, 2025 |
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Episode 18: A Critique of Mark Zuckerberg Comments To Joe Rogan and The Financial Analysis-Based Case For Diversity in Corporate Environments. Plus, Advertising 101: Marketing Procurement with Francisco Escobar
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Jan 17, 2025 |
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Episode 17: Meta "Censors" 3P Fact-Checks, Hulu-Fubo Implications, Indie Agency Trends PLUS: new Advertising 101 Series With Gerry D'Angelo
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Jan 10, 2025 |
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Episode 16: TikTok Ban, Omnicom-IPG, Marketer CEO/CFO Comments and More From 2024's Most Popular Posts
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Jan 03, 2025 |
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Episode 15: The Certainty of More Uncertainty, Plus Sports Rights Up, Other Content Spend Down And More
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Dec 20, 2024 |
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Episode 14: New Streaming Video Strategies, IPG-Omnicom and More!
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Dec 13, 2024 |
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Episode 13: New Ad Forecast! 2025's Advertising Economy Previewed. Plus, a Review of P&G, Nestle and Unilever Investor Days
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Dec 06, 2024 |
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Episode 12: News on News After a Pharma TV Ad Ban, E-Commerce and More
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Nov 22, 2024 |
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Episode 11: Corporate Parking Tickets, Condiment Inflation, Healthcare Advertising And More
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Nov 15, 2024 |
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Episode 10: TikTok Banned, Eh? Plus, A Deluge of 3Q24 Advertising Data
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Nov 08, 2024 |
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Episode 9: The Politics of Advertising (And the Espresso Machine Wars)
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Nov 01, 2024 |
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Episode 8: How Pumpkin Patches Grow
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Oct 25, 2024 |
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Episode 7: Apple-Picking Advertising
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Oct 18, 2024 |
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Episode 6: From Michigan to Madison
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Oct 11, 2024 |
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Episode 5: 'Classifying' The Top 50 Ad Sellers
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Oct 04, 2024 |
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Episode 4: Running on Short-Term Marketing
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Sep 27, 2024 |
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Episode 3: Substitutes
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Sep 20, 2024 |
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Episode 2: Google's Ad Server Market Share, Agency M&A and More
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Sep 13, 2024 |
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Episode 1: Introducing the M&W Podcast
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Sep 06, 2024 |