The Unexpected Lever

By Vivun

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Category: Marketing

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Episodes: 63

Description

The secret sauce to your sales success? It’s what happens before the sale. It’s the planning, the strategy, the leadership. And it’s more than demo automation. It’s the thoughtful work that connects people, processes, and performance. If you want strong revenue, high retention, and shorter sales cycles, the pre-work—centered around the human—still makes the dream work. But you already know that. The Unexpected Lever is your partner in growing revenue by doing what great sales leaders do best. Combining vision with execution. Brought to you by Vivun, this show highlights the people and peers behind the brands who understand what it takes to build and lead high-performing sales teams. You’re not just preparing for the sale—you’re unlocking potential. Join us as we share stories of sales leaders who make a difference, their challenges, their wins, and the human connections that drive results, one solution at a time.

Episode Date
How to Use AI to Refine ICP, Positioning, and Messaging with Zak Cherif, KeyShot
Apr 02, 2026
Stop Building GPT Wrappers, with Martin Gomez, Wing
Mar 26, 2026
Stop Switching AI Tools Every Week: A Smarter GTM Stack with Jamie Walsh
Mar 19, 2026
Sales Benefits of Treating AI Like a Teammate with Chad Sly
Mar 12, 2026
How AI Is Raising the Standard for Every Sales Conversation | Darren Brady, Corporate Visions
Mar 04, 2026
The Right Way to Use AI for Better Sales Outcomes with Seth Marrs, Sandler
Feb 19, 2026
Treating AI Like a Teammate with Bill Balnave, Mezmo
Feb 05, 2026
Where Small AI Wins Add Up with Terence Falk, 8am
Jan 29, 2026
How AI Guides Sales Decisions with Scott Peyser, CBTS
Jan 22, 2026
A New Season Of The Unexpected Lever
Jan 15, 2026
No One Cares About Your Slides
Dec 11, 2025
The Four Things Every Great Seller Does with Ryan Heinig, 2X
Dec 04, 2025
Value Is Earned, Not Explained with Em Daigle, OTTO-MATES
Nov 27, 2025
Why Forecasting Is the New Closing with Ann Davis, Crunchbase
Nov 20, 2025
How Risk, Not ROI, Closes Deals with Daryl Weldon, Verisys
Nov 13, 2025
Why Knowing the Product Isn’t Selling the Product with Tim O’Neil, 6sense
Nov 06, 2025
Why Face-to-Face Selling Still Wins with Wendy Petty, WorkFusion
Oct 23, 2025
Is the SDR Role Still Relevant as AI Transforms Sales?
Oct 16, 2025
Why 'Proven VPs' Fail in Startup Sales — with Lindsay Rios (PowerChord, Inc.)
Oct 09, 2025
AI Exposes the Gap Between Good and Great Reps, with Mike Head, CRO of PartnerStack
Oct 02, 2025
Why Great Reps Still Win with Outbound in the Age of AI
Sep 25, 2025
The Real Job of Sales Isn’t Selling, Says Salesloft’s CRO Mark Niemiec
Sep 18, 2025
What’s Wrong About So Much Go-to-Market Advice with Todd Busler, Champify
Sep 11, 2025
Rethinking Territory Planning with Andrew Berger, Capchase
Sep 04, 2025
Why People-Centered Leaders Build Resilient Teams with Kelley Hippler, Briefly
Aug 28, 2025
Fixing the Broken B2B Buying Journey with James Kaikis, TestBox
Jul 17, 2025
Replacing Sales Bloatware with AI That Works
Jun 03, 2025
Is AI Exposing Marketers Who Can’t Connect? with Lucas Welch
May 08, 2025
The Truth About Scaling GTM with AI with Jarod Greene
Apr 22, 2025
The Rise of SEs in Sales with Michelle Afshar
Apr 17, 2025
Leveraging AI for Meaningful Market Research with Claudia Natasia, Riley AI
Apr 10, 2025
The Future of CROs in B2B Sales with Kelly Lewis
Apr 03, 2025
Software Is a Commodity with Margaret Kelsey, Kodaris
Mar 27, 2025
What Sales Leaders Actually Need to Know About AI with Trevor Jett
Mar 25, 2025
Why Discovery Wins Deals with Tom Josephson
Mar 20, 2025
What Separates Great Sales Engineers from the Rest with Marjorie Abdelkrime
Mar 13, 2025
Why Sales Teams Struggle to Connect with Customers with Jeff Margolese
Mar 06, 2025
AI Agents & Security: Safeguarding Your Data in an Evolving Threat Landscape
Feb 25, 2025
AI-Driven Presales: Faster Onboarding, Smarter Selling with Toby Penn
Feb 20, 2025
Marketing Channels are Dead with Mark Kilens, TACK
Feb 13, 2025
Why the Traditional SaaS Model Is Broken with Bill Balnave, Mezmo
Jan 23, 2025
Designing AI Agents that Work with Humans, with Stephany Cardet
Jan 21, 2025
Boosting Sales Alignment Through SE Quotas with Nicole Kawamoto, ServiceTitan
Jan 16, 2025
Multi-Product Generalists Are on Their Way Out with Dave Greene, Gainsight
Jan 09, 2025
The Future of Human-AI Interactions in SaaS with Russell Witham, Vivun
Dec 26, 2024
Adapting Sales Engineering to Buyer Behavior with Dave Schultz, Employ
Dec 19, 2024
Sales Teams Must Plan Purposefully with Julia Lustig, Seismic
Dec 12, 2024
This Is Gen AI’s Role in Sales Engineering with Taylor Bukowski, Vivun
Dec 10, 2024
Stop Wasting Time on Prompt Engineering with Kyle Coleman, Copy.ai
Dec 05, 2024
From Help Desk to Sales Engineering Executive with Marjorie Abdelkrime, Broadcom
Nov 21, 2024
How Zach Miller Built a $22M Pipeline in a Year
Nov 14, 2024
Preventing Hallucination in Agentic AI
Nov 12, 2024
Are AI SDRs the Key to Better Buyer Experiences? with Blue Bowen, G2
Nov 07, 2024
Hidden Pricing Hurts Sales with Mark Huber, UserEvidence
Oct 31, 2024
Why ChatGPT Isn’t Ready to Be an SE
Oct 29, 2024
Why Sales Engineers Shouldn't Be Pooled with Kyle Smith, The Bridge Group
Oct 24, 2024
Letting Buyers Lead in B2B Sales with Natalie Marcotullio, Navattic
Oct 17, 2024
Boosting PreSales Productivity with AI with Leah McTiernan, Docusign
Oct 10, 2024
Scaling PreSales' Number One Commodity with David Yockelson, Gartner
Oct 03, 2024
Prioritize Discovery Over Demos with Tom Josephson, TCP Software
Sep 26, 2024
Have Multiple Sales Engineers on One Deal with Deirdre Sommerkamp, Skillibrium
Sep 19, 2024
The Impact of AI on Sales Engineering
Sep 17, 2024
This Is The Unexpected Lever
Sep 09, 2024