Welcome to Shifting Perspectives Podcast with Amo Helang (FKA “Art As Culture”) , where we delve into the vibrant tapestry of South Africa's creative and cultural industries. As the host, I invite you to join me on a journey that explores the inner workings of our nation's creative industry - this podcast is your gateway to understanding the lucrative dynamics of the creative and cultural sectors. With a balance between insightful analysis and inspiring narratives, we shine a light on the value of (South) African arts, creative endeavours and cultural industries.