AdChat: The Creative Woman’s Perspective is a podcast that unpacks advertising, the creative industries, and the evolving roles and experiences of women shaping these spaces. Hosted by Melinda Parent and Teresa Robinson, AdChat brings reflective conversations to the forefront, showcasing stories of innovation, leadership, and transformation from women across the creative landscape, locally, nationally, and globally. Melinda Parent is the Founder and Creative Director of Oranje Creative, a full-service creative + digital agency located in Adelaide’s vibrant East End. With over 20 years of experience in brand development, visual communication, and creative strategy, Melinda has spearheaded award-winning campaigns across a range of industries. Under her leadership, Oranje has been recognised as a three-time finalist in the prestigious Telstra Best of Business Awards. Melinda’s expertise in designing compelling brand narratives and deploying innovative strategies has positioned Oranje as a leading force in the creative and digital landscape. Teresa Robinson is Creative Partner, Director, and Innovation Lead at Oranje Creative. Teresa has built a multidisciplinary career as a producer, director, television presenter, and published photographer. Her work spans both the US and Australia, focusing on innovation and entrepreneurship. Teresa’s ability to deliver results-driven, bespoke solutions has made her a key player in the creative industries. Her extensive experience in media communications and project leadership allows her to bring unique perspectives to the AdChat conversations.