Marketing Science Lab
By Decoding the science of digital persuasion.
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Category: Marketing
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Episodes: 47
Description
Welcome to the Marketing Science Lab, where data meets strategy. Join us as we dissect the latest marketing research, uncovering the science behind consumer behavior and effective campaigns. We translate complex studies into actionable insights, empowering you to make informed decisions and achieve measurable results.
www.marketingsciencelab.org
www.marketingsciencelab.org
| Episode | Date |
|---|---|
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From Hospital Beds to Zoom Threads: The Rise of Patient-Centered Care
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Feb 22, 2025 |
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Power Dynamics & Paychecks: Why Some Couples Splurge After Financial Wins
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Feb 16, 2025 |
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Mirror, Mirror on My Feed: Future Self-Images and Consumer Choice in the Digital Age
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Feb 09, 2025 |
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Ghost Carts & Chill: Unlocking Millennial Shopping Cart Abandonment
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Feb 02, 2025 |
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Social Media Gospel or Marketing Fact? Untangling Brand Benefits in the Digital Age
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Jan 25, 2025 |
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Decoding Meme Magic: How Brands Win Your Love
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Jan 19, 2025 |
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Serving with Purpose: How Strong Brands Keep Volunteers Coming Back
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Jan 12, 2025 |
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New Year, Clear Prices: How "That's It!" Can Transform Your Marketing in 2025
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Jan 05, 2025 |
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Unleash Your Inner Inventor in 2025: How Self-Focused Ideas Can Conquer the Market
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Dec 29, 2024 |
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Unwrapping Value: How More Choices Increase Perceived Worth -Even for Holiday Gifts!
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Dec 22, 2024 |
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The Science Behind Last-Minute Holiday Shopping: Why Limited-Time Deals and Credit Cards Make Us Spend More
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Dec 15, 2024 |
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Star Power vs. Search Power: The Spotify Playlist Showdown
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Dec 08, 2024 |
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When Black Friday Goes Digital: Understanding the Evolution of Shopping Behavior
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Nov 30, 2024 |
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The Psychology of Ad Skipping: How Personality Shapes Viewer Behavior
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Nov 24, 2024 |
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The Hidden Link Between Loneliness and Clutter: Insights for the Holiday Season
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Nov 17, 2024 |
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The Beauty of Ugly Produce: How Storytelling Can Reduce Food Waste This Holiday Season
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Nov 10, 2024 |
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The Power of Nostalgia in Advertising: Building Brand Love Across Cultures
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Nov 09, 2024 |
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The Science of Brand Recovery: Understanding and Facilitating Consumer Forgiveness
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Nov 06, 2024 |
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Unmasking the Paradox of Influencer Marketing Disclosures: Balancing Authenticity and Skepticism
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Nov 02, 2024 |
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Beyond the Sugar Skull: Cultural Competence in Marketing Through the Lens of Día de los Muertos
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Nov 01, 2024 |
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Beyond the Clinic: How Google Searches Reveal Patient Priorities in Cancer Care
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Oct 26, 2024 |
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The Psychology of Sin Sells: Research Shows Immoral Symbols Drive Purchase Intent
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Oct 26, 2024 |
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How to Boost Content Sharing: 6 Proven Motivators That Drive User Engagement
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Oct 23, 2024 |
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The Politics of Search: How Consumer Ideology Impacts Ad Clicks
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Oct 21, 2024 |
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Rethinking Friction in Customer Experience: When Effort Enhances Value
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Oct 19, 2024 |
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Unlocking Creative Potential: The 4 Decision-Making Styles Every Marketing Team Needs
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Oct 19, 2024 |
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The Science of Influence: Maximizing ROI in Influencer Campaigns
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Oct 16, 2024 |
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From Jokes to Loyalty: How Brand Teasing Transforms Marketing Strategies
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Oct 12, 2024 |
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Headlines that Hit: The Science Behind Letter Case in Advertising
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Oct 12, 2024 |
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The Power of Bounded Social Media Places: New Frontiers in Digital Marketing
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Oct 10, 2024 |
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Beat Boredom: How Creative Thinking Can Reignite Your Consumption Joy
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Oct 06, 2024 |
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Can Plus-Size Models Turn Customers into Brand Evangelists?
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Oct 05, 2024 |
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Are Consumers Really Averse to Search Ads? A Deep Dive into the Marketing Science
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Oct 05, 2024 |
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Unlocking the Power of Direct Traffic: How Google Ads, Price Comparison & Email Drive E-commerce Purchases
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Sep 28, 2024 |
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Can AI Truly Be Creative? A Deep Dive into the Future of Art
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Sep 27, 2024 |
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Unlocking Marketing's Future: Exploring Generative AI's Impact on Innovation and Marketing Processes
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Sep 26, 2024 |
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Are You Happy Scrolling or Doomscrolling? How Your Mood Impacts Your News Consumption
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Sep 25, 2024 |
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Beyond the 80/20 Rule: Where Does True Brand Growth Potential Lie?
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Sep 24, 2024 |
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Does Personalization Still Work in Email Marketing? New Research Reveals a Surprising Twist
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Sep 21, 2024 |
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Beyond Buzzwords: How to Turn Brand Authenticity Into Action
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Sep 20, 2024 |
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How Storytelling Can Actually Make People Take Action: A Deep Dive into the Science
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Sep 19, 2024 |
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Do Unconventional Brand Spellings Actually Work?
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Sep 17, 2024 |
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Healthcare Marketing: From Calm Waters to Tsunami Waves
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Sep 15, 2024 |
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How That One Negative Review Can Make or Break Your Purchase Decision
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Sep 14, 2024 |
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Unlocking Marketing Creativity: How AI is Changing the Game
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Sep 14, 2024 |
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Beyond Rankings: What Really Drives Marketing Results
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Sep 14, 2024 |
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Cracking the Gen Z Code: Marketing to the Digital Generation
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Sep 13, 2024 |