How To Founder
By Anthony Franco
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Category: Entrepreneurship
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Episodes: 198
Description
Founders are pioneers of economic prosperity. We equip them for the journey.
Think you know the real story of entrepreneurship? Think again. "How to Founder" dives headfirst into the messy, often unspoken realities of building a business. We're not here for the typical success stories; we're challenging conventional wisdom, tackling tough topics, and giving you the unfiltered truth about what it actually takes to succeed. If you're ready to move beyond the status quo and are looking for a podcast that's as ambitious as you are, subscribe now. It's time to rewrite the rules and build your own
| Episode | Date |
|---|---|
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198 Why Hiring a Sales Rep Too Soon Kills Deals with Joel Miller
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May 07, 2026 |
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197 The Founder Tax: What Buyers Discount at Exit
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May 05, 2026 |
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196 The Real Reason Employees Lie with Anthony, Chris
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Apr 28, 2026 |
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195 The Real First 100 Days Done Backward
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Apr 25, 2026 |
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194 Why Founders Who Learn AI First Win with John Kaplar
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Apr 16, 2026 |
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193 Why Your Impact Initiative Will Fail with Jim Tracy
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Apr 16, 2026 |
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192 Why Your Best Advisors Are Your Biggest Threat
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Apr 09, 2026 |
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191 Your Business Is Profitable and Broke with Abir Syed
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Mar 17, 2026 |
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190 User Experience with Anthony, Chris, and Steph
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Mar 12, 2026 |
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189 What No One Tells You About Selling Your Business with Veronica Zora Kirin
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Mar 10, 2026 |
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188 The Hidden Tax of Keeping Your Options Open with Anthony, Chris, Stephanie
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Mar 05, 2026 |
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187 Your Worst Habit Sets Culture with Lisa Johnson
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Mar 03, 2026 |
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186 Why Your Growth Is Breaking Your Company with Chris & Stephanie
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Feb 26, 2026 |
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185 From Employee to Entrepreneur with Randy Gage
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Feb 24, 2026 |
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184 Crushing Customer Service with Steve Anderson
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Feb 19, 2026 |
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183 What If Your Cloud Bill Is Lying About Your Usage? with Vidar Hokstad
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Feb 17, 2026 |
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182 Why Zero Price Pushback Means You're Leaving Money Behind
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Feb 16, 2026 |
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181 When Perseverance Becomes the Problem with Ralph Brewer
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Feb 10, 2026 |
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180 The Real Reason You Haven't Fired Them with Bill Kasko
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Feb 05, 2026 |
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179 Why Your Team Keeps Dropping the Ball (It's Not Them) with Chaz Wolfe
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Feb 03, 2026 |
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178 What Founders Actually Want When Hiring with Anthony, Chris, Stephanie
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Jan 29, 2026 |
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177 Why Your Three Sets of Financials Are Killing Your Fundraising
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Jan 27, 2026 |
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176 Your Most Profitable Month Is Your Most Dangerous
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Jan 26, 2026 |
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175 The Human Side of Layoffs Every Founder Dreads with Anthony, Chris, Stephanie
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Jan 22, 2026 |
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174 The IPO Readiness Checklist Most Founders Skip with Aman Verjee
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Jan 20, 2026 |
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173 Why Your Safest Hire Might Be Your Riskiest Bet
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Jan 19, 2026 |
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172 Your Org Chart Is a System with Todd Hagopian
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Jan 15, 2026 |
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171 Why Marketing and Sales Fight (And How to Stop It) with Jon Ferrara
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Jan 12, 2026 |
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170 The Decisions You're Avoiding Are Costing You Everything with Anthony, Chris, Stephanie
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Jan 09, 2026 |
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169 The CEO Job Changes Every Time Your Company Doubles with Anthony, Chris, Stephanie
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Jan 06, 2026 |
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168 Stop Chasing Leads That Were Never Going to Buy with Dr. Deepak Bhootra
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Jan 05, 2026 |
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167 The Solo Founder Path: When NOT To Have Employees with Anthony, Chris, Stephanie
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Dec 18, 2025 |
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166 Authority Over Consensus with Blima Ehrentreu
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Dec 16, 2025 |
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165 The Compensation Model That Eliminates Micromanagement
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Dec 15, 2025 |
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164 Stop Paying the Premature Manager Tax with Anthony, Chris, Stephanie
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Dec 11, 2025 |
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163 Why Founders Fear The Psychology That Actually Closes Deals with Wes Schaeffer
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Dec 09, 2025 |
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162 Why Your First Follower Believes in Themselves, Not You
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Dec 04, 2025 |
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161 Turning Customers Into Your Best Sales Team with Brandon Barnum
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Nov 25, 2025 |
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160 The Hidden Psychology Sabotaging Your Startup Growth with Anthony, Chris and Steph
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Nov 24, 2025 |
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159 When Debt Beats Equity (And Why Most Founders Get This Wrong)
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Nov 20, 2025 |
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158 Turn Cold Emails Into Warm Conversations with Lirone Glickman
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Nov 18, 2025 |
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157 When to Pull the Plug on Your Failing Business with Anthony, Chris, and Stephanie
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Nov 14, 2025 |
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156 Life After Exit: Building Your Second Act with Tom Freiling
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Nov 11, 2025 |
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155 Stop Paying Your Benefits Broker to Rob You with Donovan Pyle
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Nov 10, 2025 |
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154 Security Theater is Bleeding You Dry with Tolulope Michael
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Nov 06, 2025 |
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153 Tax Architecture: Build Your Business Around IRS Rules, Not Despite Them with Mike Jesowshek CPA
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Nov 04, 2025 |
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152 Tackling Hard Conversations - Your Secret Weapon
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Oct 30, 2025 |
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151 Build Processes Like Products (Or Watch Them Gather Dust) with Colin Gray
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Oct 28, 2025 |
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150 The Hidden Truth About Leadership Performance with Andrew Poles
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Oct 27, 2025 |
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149 Your Comfort Zone is Killing Your Company with Anthony, Chris, and Stephanie
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Oct 23, 2025 |
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148 Your Leadership Style Is Holding You Back with Christiane Schroeter
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Oct 20, 2025 |
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147 Why Your Execution Skills Are Sabotaging Your Leadership with Andrew Poles
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Oct 16, 2025 |
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146 Are You Really Ready To Raise or Just Wishful Thinking?
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Oct 14, 2025 |
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145 Strategic Spending: The Expenses That Actually Save Your Business with Loic Potjes
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Oct 09, 2025 |
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144 Why Legacy Tech Beats Shiny New Tools with Lucas Erb
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Oct 07, 2025 |
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143 When Brand Consistency Becomes Your Biggest Liability with Aurora Winter
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Oct 06, 2025 |
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142 Partnership Isn't a Legal Problem—It's a Self-Awareness Problem with Travis
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Oct 02, 2025 |
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141 Psychological Money Scripts That Sabotage Success with Dr. Travis Parry
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Sep 29, 2025 |
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140 Master Your Sales Toolkit with Chris Franks and Stephanie Hays
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Sep 25, 2025 |
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139 From Scrappy to Strategic with Sardor Umrdinov
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Sep 23, 2025 |
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138 When To Rebrand (Hint: Almost Never) with Anthony, Chris, Stephanie
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Sep 18, 2025 |
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137 Culture as Your Secret Weapon with Chris Franks and Anthony Franco
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Sep 16, 2025 |
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136 AI-Proof Your Personal Brand with Jason Barnard
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Sep 16, 2025 |
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135 The Secrets Behind Customer Loyalty with Anthony, Chris and Steph
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Sep 10, 2025 |
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134 The Hidden Formula Behind Success Revealed with Aidan Sowa
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Sep 08, 2025 |
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133 Building Your Tech Foundation with Drake Wolf
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Aug 28, 2025 |
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132 Defining Marketing with Stephanie and Anthony
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Aug 26, 2025 |
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131 Leading Through a Crisis with Holly Porter
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Aug 25, 2025 |
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130 The Sales Funnel is Dead: Long Live The Sales Funnel with Dan Goodstein
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Aug 19, 2025 |
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129 Manifesting Luck: Reversible Decisions that Trigger Serendipity with Anthony Chris and Stephanie
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Aug 18, 2025 |
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128 Competitive Intelligence Essentials with Steven Schneider
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Aug 12, 2025 |
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127 Founder-Led Sales: How to Cure Your Allergy to Selling with Anthony, Chris and Stephanie
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Aug 07, 2025 |
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126 The Psychological Secrets Behind Winning Investor Pitches with Ben Wiener
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Aug 05, 2025 |
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125 The Financial Case for Purpose-Driven Marketing with Dan Grech
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Aug 04, 2025 |
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124 Timing is Everything: Market Readiness Decoded with Anthony, Chris, and Stephanie
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Jul 31, 2025 |
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123 The Art of Difficult Conversations with John Knowlton
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Jul 29, 2025 |
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122 The Psychology of Lead Nurturing Revealed with Roger Martin
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Jul 28, 2025 |
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121 Influence Without Authority: Building Team Dynamics with Blima Ehrentreu
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Jul 25, 2025 |
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120 Organic Growth Alchemy with Dan Shinder
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Jul 22, 2025 |
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119 Traction and the Entrepreneurial Operating System with Hark Herold
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Jul 21, 2025 |
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118 The Commitment Cliff: Side Hustle vs Small Business with Seth Goldstein
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Jul 17, 2025 |
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117 Your Financial Forecast is Probably Wrong with Jon Morris
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Jul 15, 2025 |
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116 - The Hidden Power Struggle: Handling High-Value Clients with Stephen Skeel and Michael Ayjian
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Jul 15, 2025 |
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115 The B2C Sales Trap That's Killing Your Revenue with Anthony, Chris, Stephanie
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Jul 10, 2025 |
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114 The Hidden Cost of Short-Term Thinking with Adam Torres
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Jul 08, 2025 |
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113 The Goal Setting Trap That's Killing Your Momentum with Leanne Linsky
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Jul 07, 2025 |
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112 SEO Secrets That Drive Traffic with Andrew Laws
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Jul 03, 2025 |
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111 The Growth Hacks That Actually Work (Not the BS) with Chris, Steph & Anthony
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Jul 01, 2025 |
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110 The Dark Side of Leadership: Identifying Your Own Toxic Traits with Cory Blumenfeld
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Jun 24, 2025 |
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109 Why Your Financial Stress Is Actually A Survival Mechanism with Dwight R Heck
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Jun 23, 2025 |
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108 Stop Building Sales Processes That Turn Customers Into Ghosts with Drewbie Wilson
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Jun 19, 2025 |
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107 What Got You Here Won't Get You There with Derek Fredrickson
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Jun 17, 2025 |
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106 Technical Debt Will Murder Your Company Unless You Plan For Scale with Sonia Couto
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Jun 16, 2025 |
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105 What if helping other founders is actually the fastest way to scale your own business? with Jan van Schuppen
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Jun 12, 2025 |
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104 Why Your IQ Won't Save Your Startup (But Your EQ Might) with Lee Povey
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Jun 10, 2025 |
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103 Small Circle, Big Business with Dr. Brent Ridge & Josh Kilmer-Purcell
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Jun 09, 2025 |
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102 The Real Reason Your Decisions Keep Backfiring with Erich Archer
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Jun 05, 2025 |
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101 What if your best employees are secretly planning their escape right now? with Francie Jain
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Jun 03, 2025 |
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100 Scaling Smart Not Just Scaling Fast with John St_Pierre
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Jun 02, 2025 |
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099 Bar Napkin or Billion-Dollar Baby with Dennis R. Mortensen
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May 29, 2025 |
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098 The Hidden Truth About CEO Transitions with Betsy Pepine
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May 26, 2025 |
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097 Unlock Business Growth Through Personal Development with Eric McHugh
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May 19, 2025 |
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096 Hack Your Customer's Brain: The Science Behind Buying Decisions with Shira Abel
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May 15, 2025 |
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095 Breaking Leadership Myths: How Service Drives Revenue Growth with Roy Osing
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May 06, 2025 |
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094 The Entrepreneur's Tightrope: Working In vs Working On with Best Selling Author Greg Mohr
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May 01, 2025 |
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093 Mastering Your Inner Critic: The Hidden Battle Every Founder Faces with Scott Grace
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Apr 29, 2025 |
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092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard
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Apr 25, 2025 |
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091 Making Prospects Chase Your Solution - Where They Beg to Buy
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Apr 22, 2025 |
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090 Unlocking the Profit-Boosting Power of Purpose with Elona Lopari
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Apr 21, 2025 |
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089 Building Your Business to Exit Wealthy (Even If You Never Sell) with Stephanie Hayes
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Apr 14, 2025 |
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088 Why Empathy Beats Price Every Time: Building a Service Culture that Creates Loyalty with David Sidoni
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Apr 08, 2025 |
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087 The Strategic Capital Decision: Bootstrap or Investor Money with Salvatore Tirabassi
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Apr 03, 2025 |
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086 First Principles Thinking: Your Business Complexity Antidote with Robin Waite
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Apr 01, 2025 |
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085 Financial Statements Decoded: Stop Checking Just Your Bank Balance with Sarah Webb
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Mar 27, 2025 |
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084 Scale Your Business Without Headcount Headaches with Liz Steblay
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Mar 25, 2025 |
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083 The Hidden Profit Machine Inside Your Messy Operations with Previn Pillay
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Mar 11, 2025 |
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082 Creating Marketing Ecosystems That Generate Millions With Less Effort with Angela Frank
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Mar 04, 2025 |
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081 Building Cultures Where Smart Teams Actually Thrive with Christian Espinosa
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Feb 28, 2025 |
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080 Stop Wasting Money on Paid Media
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Feb 25, 2025 |
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079 The Hidden Profit Engine of Compassionate Leadership with Bruno Cignacco
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Feb 24, 2025 |
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078 From Iranian Refugee to Fearless Founder: Building a Platform for Working Moms with Arezou Zarafshan
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Feb 24, 2025 |
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077 The Hard Truth About Performance Management with Carly Pepin
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Feb 22, 2025 |
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076 Fast Decisions Drive Growth: Speed Up or Get Left Behind with Jurriaan Kamer
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Feb 18, 2025 |
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075 Inside Shark Tank: A Founder's Guide to Getting on TV's Biggest Stage with Anthony Franco
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Feb 17, 2025 |
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074 The Hidden Psychology of Building an A-Team with Dr. Michael Neal
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Feb 17, 2025 |
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073 The Secret Behind Explosive Growth: Mastering Prioritization
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Feb 13, 2025 |
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072 Understanding When Competition Actually Matters (And When to Ignore It)
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Feb 11, 2025 |
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071 - Founder Spotlight: Five Questions with John Cousins
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Feb 10, 2025 |
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070 Building Business Empires: From Founder to Chief of Chiefs with John Hewitt
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Feb 10, 2025 |
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069 Values, Politics & Religion in Business: Creating True Psychological Safety with Robert Hunt
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Feb 06, 2025 |
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068 Breaking Through the Founder's Ceiling with Scott Ritzheimer
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Feb 05, 2025 |
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067 Reality Check Your Business Idea: The Hard Truth About Market Research with Andrew Muir Wood
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Jan 31, 2025 |
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066 The Hidden Psychology of High-Stakes Business Decisions with Mike Handcock
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Jan 29, 2025 |
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065 Give Away Your Best Stuff: Five Questions with Danny Brassell
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Jan 27, 2025 |
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064 The Hidden Power of Design: Turn Your Pitch Deck into a Funding Magnet with Emily Schneider
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Jan 27, 2025 |
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063 Zero to Hero: The Underground Playbook for Initial Traction with Colin McIntosh
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Jan 23, 2025 |
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062 Transform Your First Hire from Gamble to Growth Engine with Scott Morris
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Jan 21, 2025 |
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061 From Wall Street to Startup CEO: Nick Jain's Leadership Journey
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Jan 20, 2025 |
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060 Transform Your Business with Rock-Solid Systems with Marianne Page
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Jan 17, 2025 |
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059 Client Acquisition Secrets That Make Your Competitors Tremble with Justin Michael
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Jan 16, 2025 |
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058 The Pivot Paradox: Transform Market Shifts Into Opportunities with Jason Sherman
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Jan 14, 2025 |
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057 Mastering Earned Media: From Reviews to Recognition with Alex Sanfilippo
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Jan 13, 2025 |
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056 The Secret to Crafting Irresistible Positioning with Shahar Boyayan
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Jan 09, 2025 |
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055 How Mindfulness Impacts Leadership with Bob Martin
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Jan 07, 2025 |
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054 Fearless Growth: Why Ideas Are Easy and Execution Is Hard with John Cousins
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Jan 06, 2025 |
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053 Strategies for Finding the Right Co-Founders
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Dec 31, 2024 |
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052 Craft a Killer Messaging Strategy with Angelo Ponzi
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Dec 30, 2024 |
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051 Superior Team Communication Revealed with Noah Healy
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Dec 27, 2024 |
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050 The Exit Gameplan: Strategies for a Smooth Goodbye with Darryl Bates-Brownsword
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Dec 24, 2024 |
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049 Unlock Free Money: Non-Dilutive Financing with Matthew Lesko
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Dec 23, 2024 |
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048 Killing Idea Infatuation with Terry Whalin
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Dec 19, 2024 |
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047 The Power of Lateral Mentoring Revealed with Deborah Heiser
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Dec 17, 2024 |
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046 Unleash Your Speaking Power with Danny Brassell
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Dec 16, 2024 |
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045 Tackle Taxes Early for Major Savings with Morgan Anderson
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Dec 14, 2024 |
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044 The Importance of Entrepreneurial Curiosity with Andy Paige
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Dec 12, 2024 |
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043 Why Sales Isn’t a Dirty Word with Debra Bowers
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Dec 09, 2024 |
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042 The Art of the Launch: Proven Strategies for Business Buzz
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Dec 05, 2024 |
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041 Grit Your Edge in Surviving as a Founder
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Dec 03, 2024 |
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040 Master Your Pitch: Tips from Sergio Yankovenko
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Nov 28, 2024 |
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039 Becoming a B2B Thought Leader with Ann Carden
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Nov 26, 2024 |
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037 Master Your Time With Guest Roman Fischer
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Nov 19, 2024 |
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036 Aligning Strategy and Execution
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Nov 15, 2024 |
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034 Give Credit, Take Blame: The Leadership Balancing Act
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Nov 14, 2024 |
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035 Cash Is King: Mastering Cash Flow to Keep Your Startup Thriving
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Nov 12, 2024 |
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038 Creating a Budget That Works With Nick Jain
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Nov 12, 2024 |
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033 Ditch the Consensus: How Real Collaboration Drives Success
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Nov 11, 2024 |
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032 Leading vs. Managing: Why Knowing the Difference Matters
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Nov 11, 2024 |
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031 Network Like a Pro: Building Connections That Count
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Nov 09, 2024 |
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030 Deciding Without Doubt: The Founder's Guide to Making Effective Choices
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Nov 09, 2024 |
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028 Breaking the Mold: Cultivating an Adaptive Founder Mindset
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Nov 09, 2024 |
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029 Customer Centric 101: Why Your Customers Should Be Your
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Nov 09, 2024 |
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027 The Art of Saying No: Protecting Your Time as a Founder
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Nov 09, 2024 |
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026 Risk Isn't a Four-Letter Word: Mastering Uncertainty as a Founder
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Oct 17, 2024 |
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024 The Art of Storytelling: How Founders Can Use Stories to Drive Sales, Inspire Teams, and Win Over Investors
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Oct 17, 2024 |
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027 The Art of Saying No: Protecting Your Time as a Founder
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Oct 17, 2024 |
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025 Why Your Company Culture Sucks (and How to Fix It)
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Oct 17, 2024 |
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023 Quit or Grit: Deciding When to Persevere, Pivot, or Pull the
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Oct 03, 2024 |
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021 Advice Discernment: How Founders Can Prioritize and Navigate Outside Opinions
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Oct 03, 2024 |
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020 Fear and Risk: How Founders Can Manage the Stress of Leading a Startup
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Sep 30, 2024 |
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019 How Founders Can Manage Personal Relationships
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Sep 30, 2024 |
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018 Burnout and Stress: How Founders Can Protect Their Mental Health and Thrive
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Sep 30, 2024 |
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017 To Franchise or Not to Franchise: Deciding the Best Path for Your Business
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Sep 30, 2024 |
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016 Building Early Momentum and Traction
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Sep 30, 2024 |
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015 Navigating Co-Founders: Setting the Stage for Success and Avoiding Disaster
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Sep 30, 2024 |
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014 Big or Stay Small? How to Define the Right Scale for Your Startup
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Sep 30, 2024 |
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013 Building Your Personal Brand
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Sep 30, 2024 |
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012 Every Founder's Biggest Flaw That Holds Their Business Back
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Sep 30, 2024 |
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011 Making the Leap from Employee to Entrepreneur
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Sep 30, 2024 |
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010 Fail Fast, Fail Often: Embracing Failure for Startup Success
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Sep 30, 2024 |
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009 Uncovering the Real Reasons Companies Fail
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Sep 30, 2024 |
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008 Miracle or Myth? Exploring the Truth Behind Minimum Viable Products
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Sep 30, 2024 |
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007 The Myth of Work-Life Balance: Chasing It Could Be Hurting Your Success
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Sep 30, 2024 |
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006 - Dos and Don'ts of Incorporating Your Business
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Sep 30, 2024 |
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005 Do Not Become an Entrepreneur - Quit Now and Save Yourself
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Sep 30, 2024 |
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004 Defining your Company's Mission, Vision, and Values
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Sep 30, 2024 |
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003 Do You Need To Write A Business Plan?
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Sep 29, 2024 |
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002 What is A Brand and How To Define it for your Startup
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Sep 29, 2024 |
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001 Defining Your Startup's Noble Cause
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Sep 29, 2024 |