Security Business: Marketing and Ops for Ambitious Alarm Companies
By Marshall Jones Jr.
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Category: Business
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Episodes: 104
Description
The Security Business podcast is the show where Marshall Jones Jr. shares his experience growing one of the top 10 security alarm companies in the United States.
Access control installs. Camera system trouble shooting. Sales quotas. Financial analysis and projections. Employee morale. It’s all here. It’s all real. All the failures and successes.
If you're an owner, operator, manager, or marketer growing a security integrations business, these lessons and stories will help you build a company you're happy to talk about and your kids could be happy to continue building with you.
| Episode | Date |
|---|---|
|
Want to set up an inventory system? DON’T! - S2E3
|
Apr 08, 2025 |
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How fast can we bounce back? - S2E2
|
Apr 01, 2025 |
|
Welcome to the second season of The Security Business - S2E1
|
Jan 02, 2025 |
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One hundred episodes! - S1E100
|
Jan 01, 2024 |
|
What went well and not-so-well in your security business - S1E99
|
Jan 01, 2024 |
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3 reasons to provide quality company uniforms for your team - S1E98
|
Dec 30, 2023 |
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Why we have fun company events for employees (My top 3 reasons) - S1E97
|
Dec 28, 2023 |
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How we throw the company Christmas party for our security dealership - S1E96
|
Dec 28, 2023 |
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How we sell in the two weeks before the New Year - S1E95
|
Dec 25, 2023 |
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I’m thinking of publishing an internal newsletter - S1E94
|
Dec 23, 2023 |
|
Hiring for one level up: Some scattered thoughts on building our team - S1E93
|
Dec 22, 2023 |
|
Owner mindset, when you’re not the owner - S1E92
|
Dec 20, 2023 |
|
The #1 competitive advantage (do this BEFORE trying to improve) - S1E91
|
Dec 19, 2023 |
|
Acquired (Part 5): The upsides and downsides moving forward - S1E90
|
Dec 13, 2023 |
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Acquired (Part 4): Q&As with our team - S1E89
|
Dec 09, 2023 |
|
Acquired (Part 3): How our employees heard about the transition -S1E88
|
Dec 07, 2023 |
|
Acquired (Part 2): Meeting the new company for dinner - S1E87
|
Dec 05, 2023 |
|
Acquired (Part 1): How I was told our security company was sold - S1E86
|
Dec 02, 2023 |
|
Do you pay remaining employees more after someone leaves your company? - S1E85
|
Dec 01, 2023 |
|
You are your security company—you get to make up what you do - S1E84
|
Nov 23, 2023 |
|
Here’s what we do if we damage a customer’s property - S1E83
|
Nov 21, 2023 |
|
An online price calculator? Is this the worst idea I’ve shared? - S1E82
|
Nov 16, 2023 |
|
The #1 business skill I rediscovered last year - S1E81
|
Nov 10, 2023 |
|
Money talks: Help your team win by showing how the game works - S1E80
|
Nov 08, 2023 |
|
When in doubt, throw it out (4 reasons why) - S1E79
|
Nov 03, 2023 |
|
This, not that: How I think about business strategy - S1E78
|
Oct 11, 2023 |
|
You lose one core employee every year (and that’s okay) - S1E77
|
Oct 04, 2023 |
|
The easiest lever you can pull to make more money in security - S1E76
|
Sep 30, 2023 |
|
How free lunches predict which employees make it in our security dealership - S1E75
|
Sep 26, 2023 |
|
The 3-part framework to explain what your security company does - S1E74
|
Sep 25, 2023 |
|
You might not be terrible. You might just need to 100x it - S1E73
|
Sep 21, 2023 |
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Marketing 101 for security dealerships - S1E72
|
Sep 15, 2023 |
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I used this two-question framework to buy back my time (for free) - S1E71
|
Sep 12, 2023 |
|
If you want something done right in your security business… - S1E70
|
Sep 07, 2023 |
|
Why no one wants your great, FREE security quote or whatever - S1E69
|
Sep 05, 2023 |
|
Why I don’t podcast about new security products and technology - S1E68
|
Aug 28, 2023 |
|
Steal my idea for showing customers your human side in onboarding - S1E67
|
Aug 23, 2023 |
|
5 reasons why telling employees what to do is so tricky - S1E66
|
Aug 22, 2023 |
|
Why we hand wash our own company vehicles - S1E65
|
Aug 18, 2023 |
|
Company morale is like physical fitness - S1E64
|
Aug 10, 2023 |
|
Here’s how our security company manages out-of-town work - S1E63
|
Aug 07, 2023 |
|
Group communication is messy… why encourage it? - S1E62
|
Aug 04, 2023 |
|
No one cares about camera analytics: What to sell instead of the tech - S1E61
|
Jul 31, 2023 |
|
I changed my mind about hiring people with experience - S1E60
|
Jul 27, 2023 |
|
4 unfair advantages of the security business - S1E59
|
Jul 25, 2023 |
|
Rethinking how I onboard new employees - S1E58
|
Jul 21, 2023 |
|
Better than everyone else: Why it might not be as hard as it seems - S1E57
|
Jul 20, 2023 |
|
This annoying hack will get things done when work piles up - S1E56
|
Jul 14, 2023 |
|
How I stay calm in the stress of security issues - S1E55
|
Jul 13, 2023 |
|
5 rules for trouble shooting with tech support - S1E54
|
Jul 10, 2023 |
|
How much revenue can a security tech generate per week? - S1E53
|
Jul 07, 2023 |
|
How we decided what to teach our security installers next - S1E52
|
Jul 06, 2023 |
|
Turn your job into a personal development laboratory - S1E51
|
Jul 04, 2023 |
|
What do you do when a holiday falls on a Tuesday? - S1E50
|
Jun 30, 2023 |
|
Holding the line on Company Policy - S1E49
|
Jun 29, 2023 |
|
On Call: How we set up the after-hours service rotation for our technicians - S1E48
|
Jun 28, 2023 |
|
25+ tools our security technicians carry on their vans - S1E47
|
Jun 27, 2023 |
|
My mentor taught me to communicate during these 3 phases of a task - S1E46
|
Jun 22, 2023 |
|
How a guy landed a job with us by knocking on our door - S1E45
|
Jun 19, 2023 |
|
3 ways to improve when you don’t have enough web traffic for A/B testing - S1E44
|
Jun 15, 2023 |
|
Soft outbound sales: Create a reason for customers to talk with you - S1E43
|
Jun 13, 2023 |
|
Why everyone NEEDS intrusion and fire protection - S1E42
|
Jun 12, 2023 |
|
Why everyone WANTS surveillance cameras and access control - S1E41
|
Jun 09, 2023 |
|
How I respond to security nerds who can derail a conversation - S1E40
|
Jun 08, 2023 |
|
The importance of logo design as a local, security integrator - S1E39
|
Jun 06, 2023 |
|
Our CCTV product line: A peek into how simple this really is - S1E38
|
Jun 05, 2023 |
|
My proudest moment in the security business so far - S1E37
|
Jun 01, 2023 |
|
Build CCTV service agreements into your business model to make more money - S1E36
|
May 25, 2023 |
|
The only 4 reasons employees DON’T do what you want - S1E35
|
May 23, 2023 |
|
How (and why) I’d start a company podcast if I were you - S1E34
|
May 19, 2023 |
|
The first time I fired someone (Don’t repeat my 3 mistakes) - S1E33
|
May 17, 2023 |
|
Our operations process for installing security systems - S1E32
|
May 13, 2023 |
|
Managing ambitions that outpace your peers - S1E31
|
May 11, 2023 |
|
There are people who LOVE the security business: Why that matters for you - S1E30
|
May 09, 2023 |
|
99% of customers never have a break-in. What do they pay you for? - S1E29
|
May 05, 2023 |
|
The top 3 expenses in our security business - S1E28
|
May 02, 2023 |
|
Certified letters and the art of getting in touch with customers - S1E27
|
Apr 27, 2023 |
|
How to start publishing marketing content for your security dealership - S1E26
|
Apr 26, 2023 |
|
What problem does your security ACTUALLY solve for your customer? - S1E25
|
Apr 20, 2023 |
|
Do you sound like every other security dealership? - S1E24
|
Apr 13, 2023 |
|
Email Challenge (Day 28) - S1E23
|
Apr 12, 2023 |
|
How we’re responding to a customer complaint - S1E22
|
Mar 29, 2023 |
|
How I use checklists to birth manuals (and SOPs) - S1E21
|
Mar 27, 2023 |
|
Fix bottlenecks and ignore the rest - S1E20
|
Mar 25, 2023 |
|
2 kinds of business secrets (Please STOP one of them) - S1E19
|
Mar 22, 2023 |
|
Email Challenge (Day 1) - S1E18
|
Mar 16, 2023 |
|
The 7 steps in our security sales process - S1E17
|
Mar 11, 2023 |
|
7 tips for testing new products - S1E16
|
Mar 09, 2023 |
|
Why I start work, phone calls with this question - S1E15
|
Mar 06, 2023 |
|
What invisible, soft skills can we improve in the security business? - S1E14
|
Feb 28, 2023 |
|
Here’s what roles we have at 27 employees - S1E13
|
Feb 24, 2023 |
|
How we hire security technicians - S1E12
|
Feb 20, 2023 |
|
Google Reviews: Our #1 marketing move over the past six years - S1E11
|
Feb 08, 2023 |
|
Weekly Meeting Spreadsheet: How we manage our executive To-Do Lists - S1E10
|
Feb 06, 2023 |
|
The Installation Update: How we keep track of how our techs are doing each day - S1E9
|
Feb 02, 2023 |
|
I forgot to mention the benefit that’s not a benefit. Here it is… - S1E8
|
Jan 30, 2023 |
|
Why I installed cameras in the cold: 4 benefits of getting hands-on in your security company - S1E7
|
Jan 27, 2023 |
|
The two most important metrics in your security business (Part 2) - S1E6
|
Jan 19, 2023 |
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The two most important metrics in your security business (Part 1) - S1E5
|
Jan 13, 2023 |
|
Who will listen to this show? - S1E4
|
Jan 11, 2023 |
|
What this is all about - S1E3
|
Jan 09, 2023 |
|
How I’m running The Security Business show - S1E2
|
Jan 08, 2023 |
|
Why start this? - S1E1
|
Jan 05, 2023 |
|
Security Business: Marketing and Ops for Ambitious Alarm Companies (Trailer)
|
Jan 04, 2023 |