Wine Marketing Podcast

By Heather Daenitz

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Category: Marketing

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Episodes: 39

Description

Weekly marketing tips, strategies, and thoughts that help wineries and wine brands thrive online. Hosted by Heather Daenitz of Craft & Cluster.

www.winemarketingfieldguide.com

Episode Date
Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery
Jan 27, 2026
What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings
Jan 05, 2026
Wine Doesn’t Need to Be So Serious with Warner Boin of Confidence Uncorked
Dec 24, 2025
Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective
Nov 26, 2025
Holistic Wine Marketing with Jason Haas of Tablas Creek
Nov 05, 2025
What Happens When Wine Nerds Throw a Conference?
Sep 15, 2025
Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines
Sep 03, 2025
Can Your Winery Skip Social Media?
Jul 16, 2025
Crafting Emotional Connections in Wine Marketing with Andrew Means of Transom
Jun 25, 2025
Making Awesome Winery Websites with Ivy Kehoe of Hardpour Designs
Jun 02, 2025
Winery Emails that Don't Suck with Erica Walter of Email Mavens
May 06, 2025
Subscription Models vs Wine Clubs with Maggie Tillman of Alta Colina Winery
Apr 21, 2025
Brand Rehab with Likely Story Strategies
Apr 07, 2025
What Social Media Platform Should Your Winery Be On?
Jul 05, 2021
This Framework Makes Marketing Your Wine Easy w/ Christy Kern
Jun 21, 2021
Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha Sommer
Jun 14, 2021
How to Identify Your Target Audience
Jun 07, 2021
Marketing Your Wine, Post-Pandemic w/ Chelsea Boss
May 31, 2021
How to Plan A Month of Content
May 03, 2021
Why going Viral is NOT a Strategy
Apr 26, 2021
Not Your Average Wine Influencers w/ Winery Reflections
Apr 19, 2021
Everything You Need to Know About Wine Branding w/ Offset Partners
Apr 12, 2021
Measuring Your Success on Instagram
Apr 05, 2021
How to Communicate Sustainability w/ Beth Vukmanic Lopez of The Vineyard Team
Mar 29, 2021
What is Content Photography & Marketing? w/ Nathaniel Crawford
Mar 22, 2021
Why Company Culture Matters w/ Ian Consoli of Tablas Creek Vineyard
Mar 15, 2021
Connecting on Clubhouse w/ Renée Sferazza
Mar 08, 2021
3 Ways to Generate Content Ideas
Mar 01, 2021
Does Your Email Marketing Suck? w/ Chelsea Boss
Feb 22, 2021
Using the Power of Story to Sell Your Wine Online
Feb 15, 2021
How to be Legal on Social Media | A Discussion with Alcohol Beverage Attorney Brian Simas
Feb 08, 2021
It's my 2 Year Anniversary!
Feb 01, 2021
Marketing Wine to Millennials & Gen Z w/ Simonne Mitchelson
Jan 25, 2021
What Wine Brands Should Post on Instagram
Jan 18, 2021
How to Serve Before You Sell
Jan 11, 2021
5 Things to STOP Doing on Instagram
Jan 04, 2021
Mapping Out Your Marketing Strategy & Content Calendar for the Year
Dec 28, 2020
How to Get Started on Instagram
Dec 21, 2020
Trailer | Craft & Cluster
Dec 15, 2020