Alliances

By Maxime Imbert

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Category: Entrepreneurship

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Episodes: 18

Description

Alliances: The Podcast on Strategic Partnerships Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world. In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill. Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights. These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations. Why Listen to Alliances? Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you. It delivers practical answers and actionable tools to help you: Understand why and how strategic partnerships can accelerate your growth and revenue. Identify high-impact collaboration opportunities for your organization. Set up effective processes to manage and sustain your alliances. Avoid common pitfalls and maximize the value of professional relationships. Insightful, Action-Oriented Conversations We believe every partnership is unique yet certain universal principles can help you build lasting, high-performing collaborations. Our guests share both their successes and the challenges they’ve overcome, so you can learn from real-world experience. Together, we unpack key steps such as: Finding the right partners. Negotiating and structuring agreements. Integrating partnerships into the company’s overall strategy. Measuring performance and refining the relationship over time. From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored. Authentic insights & diverse topics From powerful co-branding initiatives to tech integrations, joint ventures, and loyalty programs, Alliances dives into all dimensions of strategic collaboration. We also explore emerging trends the impact of digital transformation, the rise of innovation ecosystems, and the growing importance of shared values in modern partnerships. A Podcast for every Partnership Leader Whether you’re leading a startup, SME, or large enterprise in tech, finance, industry, or beyond you’ll find in Alliances a wealth of insights to elevate your partnership initiatives to the next level. Ready to transform the way you collaborate and turn your alliances into a true growth engine? Subscribe to Alliances now and discover inspiring conversations, practical advice, and fresh perspectives to fuel your business strategy. Together, let’s build partnerships that create real value. Available on all major podcast platforms and on YouTube. https://www.youtube.com/@Alliancespodcast Hosted on Ausha. See ausha.co/privacy-policy for more information.

Episode Date
The Partnership reset: Why AI is rewriting inbound, tooling & services - Peter Lorant & Chris Lavoie
Apr 28, 2026
How Zazu leverages Banking partnerships to accelerate growth
Mar 30, 2026
How to partner with a VC?
Feb 19, 2026
How Stablecoins are reshaping payments? - Charlotte Thoumy (Fipto)
Jan 22, 2026
Ecosystem, AI and the new economics of B2B SaaS - Peter Lorant (HubSpot)
Dec 10, 2025
How Lemlist generates $3.8M ARR through partnerships - Lilibeth Acuña (Lemlist)
Nov 13, 2025
B2B Sales & Partnerships - Insights de la reine de la vente B2B - Laetitia Fall (Vendue.fr)
Oct 22, 2025
Ecosystem Marketing - How to really engage with your buyers? - Will Taylor (AudienceLed.com)
Oct 08, 2025
Réussir son GTM EMEA grâce aux partenariats pour un SaaS B2B
Sep 17, 2025
Accélérer son impact marché grâce aux partenariats stratégiques - Kevin Bessat (OneStock)
Sep 03, 2025
La nécessité des partenariats dans sa stratégie Go-to-Market - Thomas Le Cun, Hippolyte Thibierge & Maxime Imbert - Alliances #8
Jul 22, 2025
Les coulisses des partenariats dans l'assurance chez lesfurets.com - Clémence Soufflet - Lesfurets.com - Alliances #7
Jun 26, 2025
Associer 80% de ses revenus aux partenaires VAR & GSI - (Juan Pablo Lopez Garcia) - Basware - Alliances #6
Jun 02, 2025
Les partenariats pour monétiser les plus grands Podcast de France - Thomas Alombert (Associé - Orso Media) - Alliances #5
Apr 17, 2025
L'art du scoping pour réussir ses partenariats stratégiques - Romain Goueffon (Head of Partnerships - Qonto) - Alliances #4
Mar 19, 2025
Le modèle Partner-Led Growth comme levier de croissance - Mathieu Galvani (Head of Sales & Partnerships - Defacto) - Alliances #3
Feb 27, 2025
Générer 85% de ses revenus grâce aux partenariats - Alexandre Coquentin (Country Manager FR - PayPlug) - Alliances #2
Dec 18, 2024
Construire sa crédibilité et Nouer ses premiers partenariats - Thomas Le Coz (CEO Arsen) - Alliances #1
Nov 19, 2024