Retail Media Breakfast Club

By Kiri Masters

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Category: Marketing

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Subscribers: 2
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Episodes: 233

Description

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

Episode Date
Why Retailer Magazines Are the Next Big Retail Media Channel (Post-AI Shopping Era)
Apr 01, 2026
Why Retail Media Looks So Different in the US vs Europe (And Why You’re Comparing It Wrong)
Mar 31, 2026
AI Discovery Is Reshaping Retail: Shoptalk 2026 Insights
Mar 30, 2026
Shoptalk 2026: AI, Agentic Commerce & Retail Media’s Next Power Shift
Mar 26, 2026
Are AI Ads the Next Billion-Dollar Channel? How Retail Media Wins in the Age of LLMs [Agentic Commerce Expert Series Part 4 of 4]
Mar 25, 2026
Costco Exposing Its Retail Media Tech Stack Might Change Everything
Mar 24, 2026
Retail Media Has a PR Problem: CVS Media Exchange’s Bold Wake-Up Call
Mar 23, 2026
Google’s New AI Patent Could Hijack Your Landing Pages (And Charge You for It)
Mar 19, 2026
Why Ecommerce Signals Are Disappearing And What Retailers Must Do Next [Agentic Commerce Expert Series Part 3 of 4]
Mar 18, 2026
OpenAI Killed Instant Checkout… But Agentic Shopping Isn’t Dead (What Retailers Need to Know Now)
Mar 17, 2026
My RampUp Notes: Why Data Collaboration Is Winning Ad Budgets
Mar 16, 2026
How Nestlé Decides Which Retail Media Networks Get Budget (And Why They Compare Them to Google & Meta)
Mar 12, 2026
PDP the New Homepage? How AI Shopping Is Reshaping Retail Media & Ecommerce [Agentic Commerce Expert Series Part 2 of 4]
Mar 11, 2026
Dirty Secrets of Retail Media: 5 Ethical Dilemmas Brands Need to Know
Mar 10, 2026
AI, Retail Media & First-Party Data: What Everyone Is Really Saying After RampUp 2026
Mar 09, 2026
Why Retail Media Can’t Unlock Brand Budgets (Until Brands Fix This One Thing)
Mar 05, 2026
AI Shopping Is Here: How LLMs Are Rewriting Retail Discovery [Agentic Commerce Expert Series Part 1 of 4]
Mar 04, 2026
US vs EU Retail Media: The 5 Structural Barriers Reshaping In-Store Advertising
Mar 03, 2026
Retail Media 3.0: Why AI & Agentic Commerce Could Spark the Golden Era of Advertising
Mar 02, 2026
ROAS Refuses to Die: The Retail Media Measurement Problem No One Wants to Fix
Feb 26, 2026
AI Won’t Kill Advertising: The Bull Case
Feb 25, 2026
Dark Search & Broken Retail Media Signals: How AI Shopping Is Reshaping the Future of Commerce
Feb 24, 2026
Retail Media Standards Showdown: Why Brands Want Them (And Why Retailers Push Back)
Feb 23, 2026
AI Is Already Disrupting Retail Media Via 'Dark Search' Traffic
Feb 20, 2026
AI Is Stealing the Browse: How Retail Media Wins the Data War in the Age of ChatGPT
Feb 19, 2026
Why Top Brands Are Building Their Own Retail Media Operating Systems (And Winning in 2026)
Feb 18, 2026
OpenAI Ads Inside ChatGPT: What It Means for Retail Media, Trust & the Future of AI Advertising
Feb 17, 2026
In-Store Experiential Retail Media: The 3X Sales Lift Brands Can’t Agree on Who Should Fund
Feb 12, 2026
Why OpenAI Ads Are a Wake-Up Call for Retail Media Networks (And What Happens Next)
Feb 11, 2026
Inside Amazon’s AI Shopping Funnel: Why Rufus Converts 3.5x Better
Feb 10, 2026
AI Is Quietly Rewriting Retail Media: What Happens When Shoppers Stop Searching?
Feb 09, 2026
Why Retailers Must Start Advertising in LLMs Now (Retail Media Meets AI Ads)
Feb 05, 2026
Retail Media’s Buffet Problem: Why Brands Are Losing Their Appetite (2026 Outlook)
Feb 04, 2026
Will Ads in ChatGPT Kill Trust or Create the Best Advertising Ever? A Retail Media Wake-Up Call
Feb 03, 2026
Costco Breaks the Silence: Inside the Retail Media Tech Stack That Has The Industry Talking
Feb 02, 2026
Instacart Ads’ Third Act: Ali Miller on Building the Infrastructure Powering Retail Media’s Future
Jan 29, 2026
Challenger vs. Legacy Brands in Retail Media: When Sponsored Products Stop Working (and What to Do Next)
Jan 28, 2026
Is Amazon Falling Behind? AI Agents, Rufus, and the Future of Ecommerce
Jan 27, 2026
7 Ways to Break the Retail Media Doom Loop
Jan 26, 2026
Retailers Are Finally Embracing AI Shopping Bots — Here’s What They Announced at NRF
Jan 23, 2026
Why the Future of Retail Media Isn’t Amazon or Walmart (It’s the Long Tail)
Jan 22, 2026
AI Is Rewriting Retail Media: Why the Funnel Is Officially Dead
Jan 21, 2026
What Retail Media Leaders Really Say at Private NRF Dinners (In-Store Media, Tech Stacks & Shopper Behavior)
Jan 20, 2026
NRF 2026: Why Retail’s Future Belongs to the Experimenters (Not the Five-Year Planners)
Jan 15, 2026
What I Learned Building Retail Media Breakfast Club in One Year (50,000 Downloads Later)
Dec 16, 2025
My Retail Media Content Diet: How I Stay Ahead of Trends Without Burning Out
Dec 15, 2025
Why Amazon Can’t Stop Agentic Commerce — And Why Other Retailers Must Lean In
Dec 11, 2025
5 Big Marketing Lessons Retail Media Must Steal From Venture Capital
Dec 10, 2025
Amazon’s Sea of Ads: Why 25+ Sponsored Products Per Page Still Works
Dec 09, 2025
The Retail Media Civil War Is Ending: How “Fluid” Sponsored Products Are Reshaping Search
Dec 08, 2025
AI vs. Retail Media: The Platform Shift No One Is Ready For
Dec 04, 2025
Inside Costco’s Secretive Retail Media Strategy: What Mark Williamson Revealed
Dec 03, 2025
AI Shopping Hype? My Black Friday to Cyber Monday Halftime Breakdown
Dec 02, 2025
Why Retail Media’s Metrics Are Failing — And What Actually Drives Brand Growth
Dec 01, 2025
Why Long-Tail Advertisers Are Becoming Retail Media’s Biggest Growth Engine
Nov 26, 2025
How RMNs Can Finally Win Over Media Agencies
Nov 25, 2025
AI-Fueled Shopping for The Holidays
Nov 24, 2025
Will Ads Ruin AI? Why Agentic Advertising Might Save the Internet
Nov 20, 2025
Get on the Damn Stage: Why 2026 Is Your Year to Step Into the Spotlight
Nov 19, 2025
Inside Mars’s Retail Media Investment Matrix — Why Only the Top 6 Retail Media Networks Win
Nov 18, 2025
AI Shopping Agents vs. Retailers: Who Owns Discovery Now?
Nov 17, 2025
Unfiltered Thoughts From Amazon Unboxed 2025
Nov 13, 2025
Developments in RTB (Real-Time Bidding) for Retail Media
Nov 12, 2025
Amazon Unboxed 2025 - Fresh Off The Press Announcements from Nashville
Nov 11, 2025
"Late By Design" - Molly Hjelm from Ace Hardware's RedVest Media Shares her Retail Media Gameplan
Nov 10, 2025
What CPG Brands Actually Control with Agentic Commerce Optimization (ACO)
Nov 06, 2025
AI Search to Disrupt Discovery for Retailers — Here's 3 Companies Thinking Outside The Box
Nov 05, 2025
Apply For The Damn Award & Conquer Your FOPO (Fear Of Other People's Opinions)
Nov 04, 2025
What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]
Nov 03, 2025
Breakdown of How Sam's Club Cracked the Code on In-Store Retail Media
Oct 30, 2025
How Retailers Can Evolve To Compete With Agentic Shopping ['Snips' from Commerce Media Matters & Mind the Model]
Oct 29, 2025
The Secret Hopes & Dreams of RMN Leaders [New Research Preview]
Oct 28, 2025
Multi-Retailer Networks [Livestream Highlight]
Oct 27, 2025
Underrated Retail Media Metrics That Fly Under The Radar [Panel Episode]
Oct 23, 2025
Brian Monahan Is Going Big With Albertsons Media Collective ['Snips' from The Snarketing Podcast]
Oct 22, 2025
Is ChatGPT's Instant Checkout 'Really' Agentic? And Does It Actually Matter?
Oct 21, 2025
Will LLMS Monetize With Ads or Marketplaces? [Retailgentic Crossover]
Oct 20, 2025
Agentic Shopping Looks Crazy. So Did Self-Service Supermarkets.
Oct 16, 2025
Dollar General’s Austin Leonard Is Bullish On 'Last Mile' Opportunity
Oct 15, 2025
I Got Prime Deals. Or Did I? Why Consumer Distrust Is AI Shopping's Real Opening
Oct 14, 2025
The Fairy Godmother Of Retail Media, Cara Pratt, And Her Agenda At Circana
Oct 13, 2025
Retail Media's Measurement Problem Isn't Technical — It's Political
Oct 09, 2025
Trade vs. Retail Media: Who's Really Eating Whom? ['Snips' from Particular Audience & The Middlemen]
Oct 08, 2025
AI Makes Shopping Easier, But Shoppers Still Check Receipts
Oct 07, 2025
In what ways are using AI today that you weren't a year ago? [Panel]
Oct 06, 2025
Best Buy's Ad Platform Play: 'We Got Next'
Oct 02, 2025
AI Shopping Hits 75% Adoption ['Snips' from Retailgentic]
Oct 01, 2025
The Lazy Girl's Guide to Social Commerce
Sep 30, 2025
Why 'Omnichannel' Misses the Point [New Research From The Digital Shelf Institute]
Sep 29, 2025
Managing a Multi-Retailer RMN Stack (Part 3 of 3)
Sep 25, 2025
Underrated Advice For Choosing A Retail Media Agency Partner [Panel]
Sep 24, 2025
Building Retail Media Federations: Foundations and Barriers (Part 3)
Sep 23, 2025
Meet The First Retail Media Federations & Consortiums (Part 2)
Sep 22, 2025
Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3)
Sep 18, 2025
ROAS Isn’t Enough — The Buyer’s Checklist for Retail Media
Sep 17, 2025
The Retail Media Doom Loop
Sep 16, 2025
AI Agent Shopping & Existential Threats To Retail Media
Sep 15, 2025
Brands are from Mars, Retailers are from Venus: Getting Inside the Head of Retailers (Part 1 of 3)
Sep 11, 2025
9 Ways Retailers & Brands Can Make Loyalty Programs Attractive... To AI Agents
Sep 10, 2025
Your AI Agent Just Got Hacked
Sep 09, 2025
Sam's Club Races To Win Retail Media Network Share Through Experiences
Sep 08, 2025
Tips For Getting The Most Out Of Retail Conferences [Panel Episode]
Sep 05, 2025
Big Agencies & Retail Media: A Slightly Unhinged Relationship
Sep 04, 2025
Loyalty Programs To Give Retailers An Edge In AI Shopping Future?
Sep 03, 2025
AI Agents Hate Ads Today — But Will That Last?
Sep 02, 2025
Are retail media specialists involved in product development? [Panel Episode]
Aug 28, 2025
What Is Your AI Agent Buying? [New Columbia & Yale Research]
Aug 27, 2025
Why RMNs Keep Their Tech Stacks Secret From The Very Brands They Want To Attract
Aug 26, 2025
Rufus Remembers Me
Aug 25, 2025
Risky Retail Media Decisions That Paid Off [Panel]
Aug 21, 2025
How Alliances Could Solve Retail Media's Fragmentation Problem (Part 1)
Aug 20, 2025
Ads in AI Are Older Than You'd Think
Aug 19, 2025
Retailer AI Assistants: Are Shoppers Actually Using Them?
Aug 18, 2025
The Coming AI Marketplace Gold Rush
Aug 14, 2025
Criteo’s Frenemies Pile On
Aug 13, 2025
A retail media metric that isn't shiny or new but one that you return to again and again
Aug 12, 2025
Agentic Shopping Poses An Existential Threat To Retail Media (Part 2)
Aug 11, 2025
Agentic Shopping Poses An Existential Threat To Retail Media (Part 1)
Aug 07, 2025
The best conversation you had with your Shopper Marketing team
Aug 06, 2025
Will the retail industry welcome the “commerce media” newcomers?
Aug 05, 2025
Amazon Q2 Earnings: Best Of The Analyst Recaps
Aug 04, 2025
Walmart Reveals AI Roadmap That Points To A World Without Search Bars
Jul 31, 2025
Launching In New Markets & Marketplaces: 3 Brands Share Top Tips
Jul 30, 2025
Why Are Display Ads In Retail Media Still So Bad?
Jul 29, 2025
I'm back and I owe you an explanation
Jul 28, 2025
Season Finale! Returning July 28
Jun 24, 2025
Cannes Confessional #4: RMNs Should Chase That Brand Marketing Budget
Jun 23, 2025
Cannes Confessional #3: The Funnel is Now a Tunnel
Jun 19, 2025
Are You Sitting on a Retail Media Goldmine?
Jun 19, 2025
Cannes Confessional #1
Jun 17, 2025
What I’ve learned from 102 episodes over 5 months (and my future plans)
Jun 16, 2025
My highlights from the new 'Retailgentic' podcast
Jun 12, 2025
How These 4 Retail Media Leaders Are Using AI Right Now
Jun 11, 2025
Should We Really Care What Consumers Think About Retail Media Ads?
Jun 10, 2025
How an RMN's tech stack impacts your advertising results
Jun 09, 2025
Why AI Search Advertising Could Reach $25 Billion By 2029
Jun 05, 2025
How These 4 Retail Media Leaders Make Conference Season Count
Jun 04, 2025
Mary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast
Jun 03, 2025
Meta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit?
Jun 02, 2025
Where Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts
May 30, 2025
Is Retail Media Actually Kinda 'Mid'? PART 2
May 29, 2025
Walmart's Sparky AI Shopping Assistant: My Hot Take
May 28, 2025
AI in real life: how retailers and brands are leveraging AI (real numbers)
May 27, 2025
Career Sliding Doors: The Pivotal Moments That Changed These 4 Ecomm Leaders' Careers
May 22, 2025
Retailers Hit 99% Ad Coverage Without Killing User Experience, New Report Shows
May 21, 2025
55% of consumers say they don't trust AI shopping chatbots & recommendations
May 20, 2025
Walmart is Betting on AI Agents, While Amazon Goes Proprietary
May 19, 2025
How retailers 'Do' Sponsored Product ads: 4 takeaways for brands
May 15, 2025
Brands demand retail media standards. Retailers say it's too hard. Do they kind of have a point?
May 14, 2025
Instacart’s Turnaround CEO Heads To The AI Frontier
May 13, 2025
Prime Day 2025: Are Brands Scaling Back? (3 Reasons To Reconsider)
May 12, 2025
Is Retail Media Actually Kinda 'Mid'?
May 08, 2025
"We're Not Dabbling Here": Amazon's Official Company Line On AI
May 07, 2025
DSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave
May 06, 2025
Amazon Q1 Earnings Scorecard: Winners, Losers, and the Calm Before the Tariff Storm
May 05, 2025
My Notes From an Interview with Costco's RMN leader, Mark Williamson
May 01, 2025
The Back Channel: AI Is Replacing Devs (But Banned At Retailer X), Freudian Analysis Of Offsite Vs Onsite Retail Media
Apr 30, 2025
Amazon Haul Expands As Chinese Competitors Face Tariff Upheaval
Apr 29, 2025
The AI Shopping Agent War Begins
Apr 28, 2025
Offsite vs onsite retail media
Apr 24, 2025
Don't Just Put the Intern on It: Breaking the Cycle of E-Commerce Resistance
Apr 23, 2025
WOAS: Waste of Ad Spend
Apr 22, 2025
Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending
Apr 21, 2025
'Vibe Marketing' comes to retail media
Apr 17, 2025
Walmart puts the hard word on advertisers with 25% spend bump
Apr 16, 2025
Our New 2-Speed Marketplace
Apr 15, 2025
Panel: The death of the marketing funnel
Apr 14, 2025
The Other Side of the Story: Why Retailers Struggle with Media Measurement and Standardization
Apr 10, 2025
Why Real-Time Bidding Is Retail Media's Next Frontier
Apr 09, 2025
I Tested Amazon's AI Shopping Agent That Buys From Other Websites
Apr 08, 2025
Panel: New and exciting retail media metrics
Apr 07, 2025
Scouting For Tech: Lessons From Schwarz
Apr 03, 2025
Nova Act: What Amazon's Agentic AI Means for the Future of retail
Apr 02, 2025
Home Depot’s Retail Media Chief Puts Suppliers At The Center
Apr 01, 2025
Panel episode: Overcoming failure in retail media roles
Mar 31, 2025
Spotting Retail Media 'Imposter' Job Candidates Before They Burn You
Mar 27, 2025
Panel episode: How to convince someone that ROAS is not the answer
Mar 26, 2025
The Alexa+ Optimization Playbook For Brands
Mar 25, 2025
Its retail conference season. Get on the stage!
Mar 24, 2025
Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery
Mar 20, 2025
Best Buy's Marketplace Bet Is Really About Ad Revenue
Mar 19, 2025
Retailers Are Learning to Sell (Part 3/3): How Retailers and Media Buyers Can Work Better Together
Mar 18, 2025
Retailers Are Learning to Sell—But This Time, It’s Media (Part 2/3): The Retail Media Tech Stack
Mar 17, 2025
Retailers Are Learning to Sell—But This Time, It’s Media, Not Products (Part 1/3)
Mar 13, 2025
Sam's Club RMN: Notes from my interview with GM Harvey Ma
Mar 12, 2025
What Unilever's New CEO Isn't Saying About Retail Media
Mar 11, 2025
How AI affects the consumer path to purchase (AI in retail series, Part 5)
Mar 10, 2025
Panel: How These Three E-commerce Leaders Think About Hiring Retail Media Talent
Mar 07, 2025
Amazon's Triple Squeeze: Navigating Private Label Growth, 3P Pressure & Tougher Vendor Negotiations
Mar 06, 2025
How Autonomous AI Agents Will Transform Retail Discovery
Mar 05, 2025
How to select AI-enabled partner solutions (AI in retail series, Part 4)
Mar 04, 2025
What the heck is Agentic AI? (AI in retail series, part 3)
Mar 03, 2025
Panel: How 3 Retail Leaders Transformed Their Sales Teams’ Perspective on Retail Media
Feb 28, 2025
Walmart Scintilla: How it compares to Amazon, Kroger's data & insights offerings
Feb 27, 2025
Amazon Kills Off 'Inspire' - another tomb in the social commerce graveyard
Feb 26, 2025
Simple ways to get started with AI (AI in retail series, Part 2)
Feb 25, 2025
The top questions that brands and retailers have about AI (Part 1 of AI in retail series)
Feb 24, 2025
Panel: The One Change These 3 Retail Leaders Wish for in Retail Media
Feb 21, 2025
The 5 Best Free Resources For Learning Retail Media In 2025
Feb 20, 2025
The Retail Media Performance Gap Is Even Wider Than We Thought!
Feb 19, 2025
Why Is Amazon Suddenly Linking to Other Retailers? It's About the Ads
Feb 18, 2025
Shopper marketing in the age of retail media
Feb 17, 2025
Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders
Feb 14, 2025
Retail Media's Next Challenge: Proving Real Results
Feb 13, 2025
More retail media spend = More measurement scrutiny
Feb 12, 2025
Amazon Sellers Report More Fraudulent Customer Returns
Feb 11, 2025
How Thrive Market Is Building A Different Type Of Retail Media Network
Feb 10, 2025
Is Retail Media Part of Search, or Is Search Part of Retail Media?
Feb 07, 2025
Panel: The Biggest Retail Media Challenges That Keep These 3 Brand Leaders Up at Night
Feb 06, 2025
Amazon Alexa: Will We Get Beyond Checking The Weather?
Feb 05, 2025
Panel: One Skill These 5 Retail Leaders Recommend for Newcomers in Retail Media
Feb 04, 2025
The Retailer's Dilemma: Block or Embrace AI Shopping Agents?
Feb 03, 2025
The Lululemon Story [Book Review]
Jan 31, 2025
Beast Games Isn't Just A Hit—It's Amazon's New Retail Media Weapon
Jan 30, 2025
Panel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media
Jan 29, 2025
OpenAI's "Operator" Will Change How We Shop (And The Future of Retail Media)
Jan 28, 2025
Retail Media Growth Will Slow in 2025: Here’s Why
Jan 27, 2025
The History of Piggly Wiggly [Book Review]
Jan 24, 2025
Online Channels Set to Drive CPG Growth in 2025: Retail Media Takes Center Stage
Jan 23, 2025
Panel: One Skill These 4 Retail Leaders Wish They Had Developed Earlier in Their Careers
Jan 22, 2025
LinkedIn: Your Retail Media Trend Radar
Jan 21, 2025
Research from Amazon Reveals Ideal Ad Budget Allocation
Jan 20, 2025
Primal Branding: Book Review
Jan 17, 2025
What's next after VP of Ecommerce?
Jan 16, 2025
Panel: How these 4 ecomm leaders educate their leadership teams
Jan 15, 2025
Is Amazon’s new ‘Retail Ad Service’ just a trojan horse?
Jan 14, 2025
They found Amazon's Rufus AI patent
Jan 13, 2025
Kingdom of Prep: The J.Crew Story (Book Review)
Jan 10, 2025
What does it take to lead an RMN?
Jan 09, 2025
The Non-Obvious Metrics These 5 Brands Use for Retail Media
Jan 08, 2025
Beyond Keywords: The Evolution of Sponsored Ads
Jan 07, 2025
Amazon Rufus is a glimpse into the future of AI shopping assistants
Jan 06, 2025
Start Your Morning Smarter: Retail Media Breakfast Club Podcast
Dec 31, 2024