If Prices Could Talk
By Holden Advisors
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Category: Business
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Episodes: 51
Description
Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B.
Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.
| Episode | Date |
|---|---|
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From Pricing Strategy to Profit: What Actually Works with Kevin Mitchell
|
May 12, 2026 |
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The Executive Lens on Pricing, Value, and Growth with Charlton Evans
|
Apr 29, 2026 |
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The shift from selling to strategic partner with John La Vecchia
|
Apr 16, 2026 |
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The companies powering smart manufacturing with Adrienne Meyer
|
Mar 18, 2026 |
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Pricing power in automotive: Lessons from Kelley Blue Book with Randy Kobat
|
Mar 11, 2026 |
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The most common mistakes in pricing for B2B services
|
Jan 29, 2026 |
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Why price changes fail
|
Jan 13, 2026 |
|
Value selling in the age of AI with MG Gurbaxani, CEO of Cuvama
|
Jul 17, 2025 |
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How to break out of the cost-plus pricing trap
|
Jul 10, 2025 |
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AI price wars and the new rules of SaaS differentiation
|
Jun 26, 2025 |
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Leading sales teams to protect value in high stakes negotiations
|
Jun 12, 2025 |
|
What autonomous cars are teaching us about pricing power
|
Jun 06, 2025 |
|
Pricing power lessons from Klarna, Foot Locker, and Airbnb
|
May 22, 2025 |
|
The CEO's pricing dilemma with Chris Anderson
|
May 08, 2025 |
|
B2B lessons from OpenAI, tariffs, and the $20k EV truck
|
May 01, 2025 |
|
Pricing with confidence in a fear-driven market with Scott Leick, RhythmScience
|
Apr 23, 2025 |
|
Negotiating with backbone and AI with Josh Read, IDVerse
|
Apr 17, 2025 |
|
Surviving tariffs and market volatility
|
Apr 14, 2025 |
|
Leading through change with Kelly Nagel
|
Apr 11, 2025 |
|
How usage-based pricing is reshaping revenue models with Adam Howatson, LogiSense
|
Apr 03, 2025 |
|
The future of enterprise buying: B2B meets B2C
|
Mar 26, 2025 |
|
Southwest's loyalty shift, Pepsi buys Poppi, and Walgreens' move to private equity
|
Mar 20, 2025 |
|
Navigating pricing complexity with Josh Lowe, NAPA Auto Parts
|
Mar 05, 2025 |
|
How Ferrari became Europe’s most valuable car brand
|
Feb 27, 2025 |
|
How to drive industrial growth and value with Per Ohstrom, Chief Outsiders
|
Feb 21, 2025 |
|
The economics of Super Bowl commercials
|
Feb 13, 2025 |
|
DeepSeek, OpenAI, and what’s next in the AI race
|
Feb 06, 2025 |
|
How to keep your pricing fresh
|
Feb 01, 2025 |
|
Scaling startups with Melissa Vincent, Pipeline Entrepreneurial Fellowship
|
Jan 22, 2025 |
|
B2B lessons from Nvidia, Klarna, Boeing, and Nordstrom
|
Jan 16, 2025 |
|
What happened to Intel?
|
Dec 20, 2024 |
|
CEO shakeups, IPO highlights, and industry shifts entering 2025
|
Dec 12, 2024 |
|
Sales leadership with Jason Burley, Grande Custom Ingredients Group
|
Dec 03, 2024 |
|
Commercial excellence with Lynn Guinn, Cargill
|
Nov 15, 2024 |
|
Peloton’s comeback, Starbucks’ turnaround, AI trends in retail
|
Nov 11, 2024 |
|
Driving value creation with Nick Moscaritolo, Platte River Equity
|
Nov 01, 2024 |
|
Pricing and sales in medtech with Steve Pierson, Zimmer Biomet
|
Oct 28, 2024 |
|
High-stakes negotiations with Steve Schulz, Informative Research
|
Oct 19, 2024 |
|
Scaling B2B sales teams with Brian Mackerer, Craft
|
Oct 07, 2024 |
|
PE enters the NFL, why Nike's strategy is failing, and Walmart’s pricing innovation
|
Sep 13, 2024 |
|
B2B lessons from Netflix, Saks, Six Flags, and MIT
|
Jul 29, 2024 |
|
What to do when your negotiation turns into a game of poker
|
May 30, 2024 |
|
Accelerating sales to 6x win rates with Barrett Thompson, Zilliant
|
May 13, 2024 |
|
Cracking the code to entering new markets with Scott Sargis, IEC Partners
|
May 02, 2024 |
|
Connecting product, pricing, and sales for profit growth with Pete Eppele and Rich Flati
|
Mar 23, 2024 |
|
Growth playbooks in private equity with Pete Morelli
|
Mar 09, 2024 |
|
Ford vs Tesla price wars, Apple’s car business, and POTUS takes on shrinkflation
|
Mar 07, 2024 |
|
Profitable innovation with Adnan Akbari
|
Mar 05, 2024 |
|
Decoding AI's influence on buyer behavior with Rich Hanna, Professor of Practice
|
Mar 04, 2024 |
|
Apple’s $3499 Vision Pro and Boeing's negotiations with the Air Force
|
Feb 24, 2024 |
|
Emerson's hardware to software transformation with Debi Prickette
|
Jan 11, 2024 |