Higher Purpose Marketing Strategy | Marketing for Creative Businesses, Values-Driven Marketing, Service Business Marketing

By Ashley Conway - Marketing Expert and Copywriter for Creative Business Owners

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Category: Marketing

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Subscribers: 6
Reviews: 0
Episodes: 48

Description

You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth.

And yet… your revenue still doesn’t match your effort.

Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off.

I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend data with gut instinct (and a dash of sarcasm) to help you build marketing that’s simple, strategic, and actually works.

Each week, you’ll get relatable stories, sharp insights, and real talk about the messy middle of marketing - how to attract clients without sounding like everyone else in your feed, make sense of your numbers, and stop doing “all the things” that don’t move the needle.

If you’ve ever wanted to throw your laptop out the window after hearing “just be consistent,” you’re in the right place.

Grab your Coke Zero. Let’s talk about what’s really going on in your marketing - and how to fix it with a little more smarts (and a lot more sanity).

Next Steps:

🎧 For all things podcast, visit higherpurposemarketingstrategy.com
💡 Want to fix what’s not working in your marketing? Learn more or book a free intro call → bit.ly/beweirdcall
💬 Come say hi on Instagram, LinkedIn or Facebook — I actually answer my DMs.


Episode Date
46. Pep Talk: Girls Just Wanna Have Fun
Nov 04, 2025
45. What to Do on Black Friday When You Sell a Service, Not Stuff
Oct 30, 2025
44. Pep Talk: Pick One Thing
Oct 28, 2025
43. Part 2: How to Create a Sales Page That Sells: 10 Essentials for Small Business Owners
Oct 23, 2025
42. Pep Talk: When You Want to Quit
Oct 21, 2025
41. Part 1: How to Create a Sales Page That Sells: 10 Essentials for Small Business Owners
Oct 16, 2025
40. Pep Talk: Hope Takes Work
Oct 14, 2025
39. SEO vs Social Media: What Small Business Owners Need to Know in 2025 with Glenneth Reed
Oct 07, 2025
38. Stop Wasting Time: How to Know Which Marketing Tasks Aren’t Worth It
Oct 04, 2025
37. 4 Brand Messaging Questions Every Small Business Must Answer
Oct 02, 2025
36. Relationship Marketing: The Strategy Small Businesses Need Now
Sep 30, 2025
35. Your 30-Day Marketing Strategy: 3 Questions to Get Clear and Get Results
Sep 23, 2025
34. Stop Hustling, Start Choosing: Productivity, Energy Management, and Delegation for Female Entrepreneurs with Jillian Dolberry
Sep 16, 2025
33. Your 2025 Marketing Plan Reset: How to Finish the Year Strong
Sep 09, 2025
32b. "We Love That Cracker Barrel Country Store" Song
Sep 03, 2025
32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week
Sep 02, 2025
31. A Marketing Audit: The Starting Point for Growing Your Creative Business
Aug 26, 2025
30. Business Finances for Creatives: What You Need to Know with Erika Millard
Aug 19, 2025
29. Luxury Marketing That Works: 5 Strategies to Elevate Your Brand
Aug 12, 2025
28. 5 Easy Steps to Become an Industry Expert
Aug 05, 2025
27. Proven Tips for Collecting Powerful Testimonials
Jul 29, 2025
26. How I Quit My Corporate Job and Launched BeWeird Marketing
Jul 22, 2025
25. Who is Ashley Conway? Getting to Know the Person Behind BeWeird Marketing
Jul 15, 2025
24. Make Your Brand Pop Across Every Channel
Jul 08, 2025
23. From Blah to Bold: Find Your Brand Personality in 20 Minutes
Jul 01, 2025
22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging
Jun 24, 2025
21. How to Design a Customer Experience That Makes People Rave About You
Jun 17, 2025
20. 10 Real-Life Examples of WOW Customer Service
Jun 10, 2025
19. Why Customer Experience Is the Best Marketing Strategy in 2025
Jun 03, 2025
18. Business Mindset: Lessons from the Fourth Wing
May 27, 2025
17. Smart Ways to Cut Marketing Costs and Still Grow Your Business
May 20, 2025
16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times
May 13, 2025
15. 10 Red Flags to Look for When Hiring a Marketing Strategist
May 06, 2025
14. 10 Marketing Strategy Myths That Are Holding Your Business Back
Apr 29, 2025
13. How can I stand out from my competitors without lowering my prices?
Apr 22, 2025
12. Should AI be your copywriter?
Apr 15, 2025
11. Stop Talking About Yourself! The Power of Customer-Centered Messaging
Apr 08, 2025
10. 6 Things You Need to Know About Your Target Market
Apr 01, 2025
09. Stop Blending In: Creative Ways to Find Your Unique Selling Proposition
Mar 25, 2025
08. Ethical or Shady? How to Spot the Gray Areas in Marketing
Mar 18, 2025
07. Content Creation Hacks to Save Time & Stay Consistent
Mar 11, 2025
06. 5 Reasons Siloed Marketing is Bad for Your Business
Mar 04, 2025
05. Making the Most of Your Marketing Budget
Feb 25, 2025
04. Marketing Must-Dos for Every Service Business
Feb 18, 2025
03. 3 Ways to Incorporate Your Faith into Your Service Business Marketing
Feb 11, 2025
02. 7 Low-Cost Marketing Ideas for Service Businesses
Feb 04, 2025
01. Creating a Simple, Customer-Driven Marketing Plan
Feb 04, 2025
Welcome to Higher Purpose Marketing Strategy
Dec 02, 2024