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You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth.
And yet… your revenue still doesn’t match your effort.
Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off.
I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend data with gut instinct (and a dash of sarcasm) to help you build marketing that’s simple, strategic, and actually works.
Each week, you’ll get relatable stories, sharp insights, and real talk about the messy middle of marketing - how to attract clients without sounding like everyone else in your feed, make sense of your numbers, and stop doing “all the things” that don’t move the needle.
If you’ve ever wanted to throw your laptop out the window after hearing “just be consistent,” you’re in the right place.
Grab your Coke Zero. Let’s talk about what’s really going on in your marketing - and how to fix it with a little more smarts (and a lot more sanity).
Next Steps:
🎧 For all things podcast, visit higherpurposemarketingstrategy.com
💡 Want to fix what’s not working in your marketing? Learn more or book a free intro call → bit.ly/beweirdcall
💬 Come say hi on Instagram, LinkedIn or Facebook — I actually answer my DMs.
| Episode | Date |
|---|---|
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46. Pep Talk: Girls Just Wanna Have Fun
|
Nov 04, 2025 |
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45. What to Do on Black Friday When You Sell a Service, Not Stuff
|
Oct 30, 2025 |
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44. Pep Talk: Pick One Thing
|
Oct 28, 2025 |
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43. Part 2: How to Create a Sales Page That Sells: 10 Essentials for Small Business Owners
|
Oct 23, 2025 |
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42. Pep Talk: When You Want to Quit
|
Oct 21, 2025 |
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41. Part 1: How to Create a Sales Page That Sells: 10 Essentials for Small Business Owners
|
Oct 16, 2025 |
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40. Pep Talk: Hope Takes Work
|
Oct 14, 2025 |
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39. SEO vs Social Media: What Small Business Owners Need to Know in 2025 with Glenneth Reed
|
Oct 07, 2025 |
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38. Stop Wasting Time: How to Know Which Marketing Tasks Aren’t Worth It
|
Oct 04, 2025 |
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37. 4 Brand Messaging Questions Every Small Business Must Answer
|
Oct 02, 2025 |
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36. Relationship Marketing: The Strategy Small Businesses Need Now
|
Sep 30, 2025 |
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35. Your 30-Day Marketing Strategy: 3 Questions to Get Clear and Get Results
|
Sep 23, 2025 |
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34. Stop Hustling, Start Choosing: Productivity, Energy Management, and Delegation for Female Entrepreneurs with Jillian Dolberry
|
Sep 16, 2025 |
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33. Your 2025 Marketing Plan Reset: How to Finish the Year Strong
|
Sep 09, 2025 |
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32b. "We Love That Cracker Barrel Country Store" Song
|
Sep 03, 2025 |
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32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week
|
Sep 02, 2025 |
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31. A Marketing Audit: The Starting Point for Growing Your Creative Business
|
Aug 26, 2025 |
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30. Business Finances for Creatives: What You Need to Know with Erika Millard
|
Aug 19, 2025 |
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29. Luxury Marketing That Works: 5 Strategies to Elevate Your Brand
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Aug 12, 2025 |
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28. 5 Easy Steps to Become an Industry Expert
|
Aug 05, 2025 |
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27. Proven Tips for Collecting Powerful Testimonials
|
Jul 29, 2025 |
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26. How I Quit My Corporate Job and Launched BeWeird Marketing
|
Jul 22, 2025 |
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25. Who is Ashley Conway? Getting to Know the Person Behind BeWeird Marketing
|
Jul 15, 2025 |
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24. Make Your Brand Pop Across Every Channel
|
Jul 08, 2025 |
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23. From Blah to Bold: Find Your Brand Personality in 20 Minutes
|
Jul 01, 2025 |
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22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging
|
Jun 24, 2025 |
|
21. How to Design a Customer Experience That Makes People Rave About You
|
Jun 17, 2025 |
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20. 10 Real-Life Examples of WOW Customer Service
|
Jun 10, 2025 |
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19. Why Customer Experience Is the Best Marketing Strategy in 2025
|
Jun 03, 2025 |
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18. Business Mindset: Lessons from the Fourth Wing
|
May 27, 2025 |
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17. Smart Ways to Cut Marketing Costs and Still Grow Your Business
|
May 20, 2025 |
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16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times
|
May 13, 2025 |
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15. 10 Red Flags to Look for When Hiring a Marketing Strategist
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May 06, 2025 |
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14. 10 Marketing Strategy Myths That Are Holding Your Business Back
|
Apr 29, 2025 |
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13. How can I stand out from my competitors without lowering my prices?
|
Apr 22, 2025 |
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12. Should AI be your copywriter?
|
Apr 15, 2025 |
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11. Stop Talking About Yourself! The Power of Customer-Centered Messaging
|
Apr 08, 2025 |
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10. 6 Things You Need to Know About Your Target Market
|
Apr 01, 2025 |
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09. Stop Blending In: Creative Ways to Find Your Unique Selling Proposition
|
Mar 25, 2025 |
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08. Ethical or Shady? How to Spot the Gray Areas in Marketing
|
Mar 18, 2025 |
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07. Content Creation Hacks to Save Time & Stay Consistent
|
Mar 11, 2025 |
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06. 5 Reasons Siloed Marketing is Bad for Your Business
|
Mar 04, 2025 |
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05. Making the Most of Your Marketing Budget
|
Feb 25, 2025 |
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04. Marketing Must-Dos for Every Service Business
|
Feb 18, 2025 |
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03. 3 Ways to Incorporate Your Faith into Your Service Business Marketing
|
Feb 11, 2025 |
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02. 7 Low-Cost Marketing Ideas for Service Businesses
|
Feb 04, 2025 |
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01. Creating a Simple, Customer-Driven Marketing Plan
|
Feb 04, 2025 |
|
Welcome to Higher Purpose Marketing Strategy
|
Dec 02, 2024 |