The Briefcase | Sutherland Weston
By Sutherland Weston
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Category: Marketing
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Episodes: 83
Description
Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase!
Listen in on our quick conversations -- born from everyday observations -- that deliver practical marketing ideas that you can carry with you!
Consider these "brief" "case" studies!
Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!
| Episode | Date |
|---|---|
|
AI Over There
|
Jun 09, 2026 |
|
Google Zero Effect
|
Jun 02, 2026 |
|
Adapt... Or Else
|
May 26, 2026 |
|
Every Customer Matters More
|
May 19, 2026 |
|
The Maine Attraction
|
May 12, 2026 |
|
Sharpen Your Pencil
|
May 05, 2026 |
|
Insights Lab: The Gap
|
Apr 28, 2026 |
|
Why The Long Sign?
|
Apr 21, 2026 |
|
The Farmstand
|
Apr 14, 2026 |
|
That's What's Scary
|
Apr 07, 2026 |
|
Hiding In Plain Sight
|
Mar 31, 2026 |
|
That's Not Man, That's Machine
|
Mar 24, 2026 |
|
Don't Lose Hold Of Your Heritage
|
Mar 17, 2026 |
|
Don't Date Your Commercial
|
Mar 10, 2026 |
|
Dot Com Gone
|
Mar 03, 2026 |
|
Fearless
|
Feb 24, 2026 |
|
Who's Your Data?
|
Feb 17, 2026 |
|
The Best, The Worst, and The Weirdest (Super Bowl Ads)
|
Feb 10, 2026 |
|
And You Can Dance (For Inspiration)
|
Feb 03, 2026 |
|
Relationships First
|
Jan 27, 2026 |
|
Trust The Process
|
Jan 20, 2026 |
|
Moving Beyond The Borders
|
Jan 13, 2026 |
|
The Build Me Up Billboards
|
Jan 06, 2026 |
|
Repeat After Me
|
Dec 30, 2025 |
|
Get To The Good Stuff!
|
Dec 23, 2025 |
|
You May Need A Niche (However You Pronounce It)
|
Dec 16, 2025 |
|
Website Working Against You?
|
Dec 09, 2025 |
|
Don't Sleep On January
|
Dec 02, 2025 |
|
Stop Selling Stuff!
|
Nov 25, 2025 |
|
Why Google Ads Are Gobbling Budget (and How To Fix It)
|
Nov 18, 2025 |
|
The Red Thread
|
Nov 11, 2025 |
|
Converting Podcast Listeners Into Customers
|
Nov 04, 2025 |
|
How To Make Sure Your Podcast Is Working For You
|
Oct 28, 2025 |
|
Smells Like Broadcast Spirit
|
Oct 21, 2025 |
|
The Peril Of Spokespeople
|
Oct 14, 2025 |
|
Model Behavior
|
Oct 07, 2025 |
|
It's Time To Make The Mascot
|
Sep 30, 2025 |
|
Expiration Dates (or, Dan Cashman has great Briefs)
|
Sep 23, 2025 |
|
What's Your Sign?
|
Sep 16, 2025 |
|
Kindness as a Weapon
|
Sep 09, 2025 |
|
Roll Out The (Cracker) Barrel (Pt. 2)
|
Sep 02, 2025 |
|
Roll Out The (Cracker) Barrel
|
Aug 26, 2025 |
|
The Sound of a Signature
|
Aug 19, 2025 |
|
Can I Call You "Brief"?
|
Aug 12, 2025 |
|
(Don't Fear) The Dashboard
|
Aug 05, 2025 |
|
"Coopetition"
|
Jul 29, 2025 |
|
Selling Who You Are
|
Jul 22, 2025 |
|
Summer Marketing Strategies: Let's Make Memories!
|
Jul 15, 2025 |
|
LL Bean and Brands taking Stands
|
Jul 08, 2025 |
|
Audio First: The Unsung Hero of Great Video
|
Jul 01, 2025 |
|
Stand Out With Perspective: How Video Angles Can Set You Apart
|
Jun 24, 2025 |
|
Lessons From "We Solve Murders"-- Separating Fact from Fiction
|
Jun 17, 2025 |
|
Can You Read Me Now? Closed-Captioning Matters
|
Jun 10, 2025 |
|
Corey Morris-- How to START a Successful Digital Marketing Plan
|
Jun 03, 2025 |
|
Knowing When to Let Go — Lessons from 15 Years of Local TV
|
May 27, 2025 |
|
Brainstorming 101-- An All Witch Orchestra?
|
May 20, 2025 |
|
Power of Personification: Understand Your Brand and Your Buyer
|
May 13, 2025 |
|
For All Your Cliché Needs
|
May 06, 2025 |
|
Capturing Coverage for Softer News
|
Apr 30, 2025 |
|
Unforgettable
|
Apr 22, 2025 |
|
Unsexy Follow Up
|
Apr 15, 2025 |
|
Staying Level-Headed During Economic Turbulence
|
Apr 08, 2025 |
|
The Difference Between Marketing, Advertising, and PR
|
Apr 01, 2025 |
|
The Tricky Timing of a News Conference
|
Mar 27, 2025 |
|
Need a New Web Design Agency? Listen to This First
|
Mar 26, 2025 |
|
Consistency Matters
|
Mar 25, 2025 |
|
The Impact of Music in Advertising: Branding Gold or Costly Mistake?
|
Mar 18, 2025 |
|
Canva Pros and Cons from a Graphic Design Expert
|
Mar 11, 2025 |
|
Is Disney Wrong to Close Muppet*Vision 3D? Lessons in Brand Evolution
|
Mar 04, 2025 |
|
Why Maine Businesses Should Start Podcasting for Marketing & Growth
|
Feb 26, 2025 |
|
Take Me To The River
|
Feb 18, 2025 |
|
The Power of Concise Messaging & How to Strengthen Business Communication
|
Feb 11, 2025 |
|
What Makes Super Commercials
|
Feb 04, 2025 |
|
What Airlines Teach Us About Marketing from the 'Chicken, Fish, or Pasta' Strategy
|
Jan 28, 2025 |
|
A Social Media Marketing Formula for Supermarkets
|
Jan 21, 2025 |
|
Avoiding Brain Rot and How to Spot ChatGPT Slop in the Age of AI
|
Jan 14, 2025 |
|
What Apple TV's 'The Morning Show' Teaches Us About Media and Public Perception
|
Jan 07, 2025 |
|
Is TikTok Going Away? What Marketers, Businesses, and Creators Need to Know
|
Jan 06, 2025 |
|
Top Marketing Lessons from the Bestselling Novel Eruption by Michael Crichton and James Patterson
|
Dec 31, 2024 |
|
What Was KIA Thinking? The Controversial Logo Redesign Explained
|
Dec 24, 2024 |
|
S1 E2 | Do Hashtags Still Work? Hashing Out Social Media Marketing Trends
|
Dec 17, 2024 |
|
S1 EXTRA | 25 Steps For 2025
|
Dec 12, 2024 |
|
S1 E1 | How Q2 Won Hearts & Minds
|
Dec 10, 2024 |