The Founder Files

By Metavolve

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Episodes: 146

Description

Rated #1 Podcast for Entrepreneurs in South Africa in 2023 by Feedspot. The Founder Files is where founders come to explore proven growth strategies and real entrepreneurial challenges. Hosted by Cameron Coutts, each episode unpacks the complex journeys of scaling businesses, delivered by entrepreneurs who've walked the path. No script, no filter – just a fireside chat between growth-driven founders. If you’re seeking practical advice and relatable stories to fuel your growth journey, this is your go-to resource. Subscribe now!

Episode Date
50 Years of Strategy: Why Most Entrepreneurs Fail (And How to Win) - Nic Frangos
Dec 08, 2025
The Engineer Who Turned Beer into a Water Company – Stephen Walker, Ground 2 Tap
Nov 04, 2025
The Founder Who Sold Her House for 34 Tons of Salt - Samantha Skyring, Oryx Desert Salt
Oct 27, 2025
The Butcher Who Wants You to Eat Less Meat - Andrew Nel, Frankie Fenner Meat Merchants
Oct 20, 2025
From South Africa to the World: How AURA Is Revolutionizing Emergency Response - Ryan Green, AURA
Oct 13, 2025
How Humanity SA Built a 7-Figure Business with Zero Experience - Shaun Raaff, Humanity SA
Oct 06, 2025
Life After the Exit: Rebuilding, Reflecting, and Investing Smarter - Ariel Navarro, OneCart
Sep 29, 2025
Powering Africa: How Open Access Is Scaling Clean Energy, James Irons - Open Access Energy
Sep 22, 2025
How RIYP Became South Africa’s Fastest-Growing Exporter - Uzair Essack, Riyp
Sep 15, 2025
The Family Business Brewing Change in Coffee - Daniel Pretorius & Lulu Larche, 4WKS
Sep 08, 2025
Reinventing Recruitment: How Wamly Built a Global Solution - Francois de Wet, Wamly
Sep 01, 2025
From 1 Café to 12 Brands: The Story of No Name Hospitality - Ariel Segal, No Name Hospitality Group
Aug 25, 2025
From Burnout to Breakthrough - The Stories and Insights That Are Rarely Public
Aug 18, 2025
How Plentify Is Solving Load Shedding With AI - Jon Kornik and Kailas Nair, Plentify
Aug 11, 2025
Why Xero Acquired This South African Startup
Aug 04, 2025
How This Founder is Redefining Health With AI
Jul 28, 2025
Team First: How Great Founders Build Strong Structures
Jul 14, 2025
Why Saying No Helped Them Scale From Freelancers to Global Clients - Angelo Zanetti, Elemental
Jul 07, 2025
The Startup Lending Millions Without Raising More Equity - Daniel Goldberg, Bridgement
Jun 30, 2025
Behind the Deal: The Founder’s Guide to Buying and Selling Businesses
Jun 23, 2025
From Collapse to Comeback: The Altify Story - Sean Sanders, Altify
Jun 16, 2025
The Truth About Start Up Growth No One Tells You About-Tinashe Ruzane, FlexClub
Jun 10, 2025
How Jem Built Financial Wellness Into Payroll and Why Banks Should be Worried - Simon Ellis, Jem HR
Jun 02, 2025
Pivoting from Hyper Growth to Stability - Peter and Simon Magner, Iridium
May 26, 2025
The Brutal Truth About How To Build and Scale a Business - Daniel Novitzkas, Specno
May 12, 2025
The Secret to Building a World-Class Sales Engine - Phillip Tillman, Konsise
May 05, 2025
He Cracked Last-Mile Delivery in South Africa’s Toughest Markets - Godiragetse, Delivery Ka Speed
Apr 28, 2025
How He Built a Business That Actually Helps the Planet - Jasper Eales, Sealand
Apr 21, 2025
The Truth Behind Building a Business in South Africa’s Townships - Jessica Boonstra, Yebo Fresh
Apr 14, 2025
The Secret to Creating Unforgettable Customer Experiences in the Digital Age - Yaron Assabi, DSG
Apr 07, 2025
Making Life Cover Fast, Affordable, & Scalable With AI - Greg Smith, Dis-Chem Life
Mar 31, 2025
How to Scale an Agency That Can Say NO to Clients - Felix Norton, Woww Digital
Mar 24, 2025
How I Turn Market Crashes & Industry Shifts Into Growth Opportunities - Nick Durrant, Bluegrass
Mar 17, 2025
Why is Entrepreneurship in South Africa So Challenging? - Katlego Maphai, Yoco
Mar 10, 2025
From Losing 95% of Revenue to Scaling a Successful Fintech - Chris Ball, Finch Technologies
Mar 03, 2025
Pineapple's Genius Strategy to Disrupt The Insurance Industry - Ndabenhle Ngulube, Pineapple
Feb 24, 2025
Disrupting The Telco Oligopoly - Calvin Collett, Melon Mobile
Feb 17, 2025
Scaling a High-Volume, High-Impact Fintech Business - Mark Collie, Airvantage
Feb 10, 2025
How to Build an Authentic Brand That Scales - Nic Eve & Marcel Hattingh, Donkey Long Tong
Feb 03, 2025
How to Properly Navigate Leadership Handovers - Nemanja Stabic & Dawie de Klerk, Digiata
Jan 27, 2025
How Two Entrepreneurs are Bringing Connectivity to Millions - Calvin Le Mottée & Wesley Dorning, Sebenza
Jan 13, 2025
Pioneering Earned Wage Access in South Africa - paymenow
Jan 06, 2025
Biggest Challenges and Successes From South African Entrepreneurs
Dec 30, 2024
Moments That Blew Us Away - The Founder Files Highlights
Dec 23, 2024
Scaling a Non-profit Organisation - Tracey Chambers, Taking Care of Business
Dec 16, 2024
Bootstrapped to R2 Billion and Disrupting Banking Oligopolies - Harry Scherzer, Future Forex
Dec 09, 2024
The Distributor Behind The World's Biggest Brands - Jan Parmentier, Supernova Brands
Dec 02, 2024
Rapid Scaling South Africa’s Largest D2C Solar Provider - Andrew Middleton, GoSolr
Nov 25, 2024
Scaling Africa's Largest Click and Collect Network - Lars Veul, Pargo
Nov 18, 2024
Top 6 Mindset Shifts From Africa’s Top Founders
Nov 11, 2024
Building One of SA’s Most Successful Fintech’s - Matt Putman, iKhokha
Nov 04, 2024
Growth Through Passion, Serendipity, and Innovation - Paul Raphaely, NOMU
Oct 28, 2024
Empowering Healthcare Providers Across Africa - Emilian Popa, Ilara Health
Oct 21, 2024
Scaling One of South Africa's Biggest E-Commerce Exits - Justin Drennan, Parcelninja
Oct 14, 2024
Building and Scaling Africa's Largest Last Mile Delivery Service - Simon Hartley, Wumdrop
Oct 07, 2024
Unlocking Growth for SMEs - Dov Girnun and Daniel Moritz, Merchant Capital SA
Sep 30, 2024
Scaling Efficiently, Building Systems and Hiring a Management Team - Cheri Afonso, HouseHoppers
Sep 23, 2024
Zulzi’s Secrets to Rapid Growth and Quick Delivery - Donald Valoyi, Zulzi
Sep 16, 2024
Scaling a Property Business from Scratch - Greg Blend & Grant Friedman, Africrest Properties
Sep 09, 2024
Lessons From Years Of Success & Failure - Daniel Guasco, Team Africa Ventures
Sep 02, 2024
Building a Fintech for Financial Inclusion - Thomas Brennan, Franc
Aug 26, 2024
Scaling A Cybersecurity Company Worldwide - Sam Hutchinson, Sendmarc
Aug 19, 2024
Top 5 Growth Lessons From Africa's Top Founders
Aug 12, 2024
VC Strategies & Startup Growth in Africa - Bongani Sithole, Founders Factory Africa
Aug 05, 2024
Deep Dive Into Venture Capital & What It Takes To Succeed - Clive Butkow, Conducive Capital
Jul 29, 2024
Transforming Enterprise Payment Systems - Nolan Daniel & Shadab Rahil, Payment24
Jul 22, 2024
Unlocking Entrepreneurial Success - Allon Raiz, Raizcorp
Jul 15, 2024
Building A Business With Social Impact - Jonathan Berkowitz and Elan Band, Motion Ads
Jul 08, 2024
Scaling A South African FinTech Company - Thomas Pays, Ozow
Jul 01, 2024
How To Build A Billion Rand/Year E-commerce Business - Luke Jedeikin & Claude Hanan, Bash
Jun 24, 2024
Y Combinator, B2B Sales & Strategic Partnerships - Melvyn Lubega, GO1
Jun 17, 2024
Simplifying Legal Complexities for Startups - Patrick Rogers, Clara
Jun 10, 2024
Personal Growth Journey of a Twice-Exited Founder - Mike Scott, SMB Mastery
Jun 03, 2024
Fundraising and Scaling a SaaS Business - Christiaan van den Berg, JOBJACK
May 27, 2024
Investing in Consumer Brands with Purpose - Paul Cook, Silvertree Brands
May 20, 2024
Scaling from South Africa to USA - Steve Uria, SWEAT1000 & Switch Playground
May 13, 2024
Disrupting Real Estate with the Experience Economy - Murray Clark, Neighbourgood
Dec 11, 2023
Acquire. Scale. Exit. A Different Growth Strategy - Andrew Swiler, Lanteria HR
Nov 13, 2023
How Web 3.0 is Disrupting Business & Employment - Ross Drakes, Nice Work
Oct 30, 2023
From Goals to Gold: Mac Lackey’s Playbook of Scaling, Failing, and Prevailing
Oct 16, 2023
Navigating Founder-Investor Relationships - Lisa Illingworth, FutureproofSA
Oct 02, 2023
Prioritise People and Processes from Day One to Scale Up - Garreth van Vuuren, RAPT Creative Agency
Sep 18, 2023
Finding a New Positioning After 12 Years - Tom Manners, Clockwork
Sep 04, 2023
Proudly South African, Globally Loved: The Veldskoen Journey - Nick Dreyer
Aug 21, 2023
What is the African startup ecosystem like - Caleb Maru, Tech Safari
Aug 07, 2023
Finding the Right Indicators of Success – Brent Spilkin, Spillly Business Coaching
Jul 24, 2023
Building an Epic Business: From Series A to Series B in 15 months – Dennis Vilovic and Leonard Cremer, TROOP
Jul 17, 2023
Breaking Free from Self-Limiting Beliefs - Howard Mann, EOS Implementer
Jul 10, 2023
Scale Your Brand Beyond Product-Market Fit - Shameer Sachdev, Growth Gorilla
Jul 03, 2023
How to Sell with Passion (and Frustration) – Rich Mulholland, Missing Link
Jun 26, 2023
NEW SEASON OF THE FOUNDER FILES IS LIVE
Jun 25, 2023
Content Website: a Passive Income for Entrepreneurs and Investors - Adams Smith & Mark Mars, Make Lemonade.
Jun 12, 2023
Scale Your Business Without Selling Your Soul - Shawn Johal, DALS Lighting Inc.
Jun 05, 2023
Maximizing Business Valuations and Successful Exits: Timing, Buyers, and Opportunity Costs - Andre Bresler, Benchmark International
May 29, 2023
The Opportunity in the Carbon Market and Building Great Governance - Sarah Scott, The Kilimanjaro Project
May 22, 2023
Be a Startup Ecosystem Player - Renier Kriel, The Open Letter
May 15, 2023
How Wamly Got to 5 Years of Cash Runway in Less than 3 Years - Francois de Wet, Wamly
May 08, 2023
When Should You Outsource Your HR Work? - Rose Elcock, Virtue HR Solutions
Apr 17, 2023
Navigating Cultural Drivers in Business Expansion - Jeremy Leach, Inclusivity Solutions
Apr 10, 2023
Why you should build in public - Renier Lombard, Flance Directive Creators
Apr 03, 2023
Making the fashion industry more sustainable - Esethu Cenga & Tshepo Bhengu, Rewoven
Mar 27, 2023
How to define your personal brand - Emma Donovan, Become Dapper
Mar 20, 2023
How is AI disrupting the Future of Work? - Jonathan Elcock, Comparisure
Mar 13, 2023
How to write copy that sells around the world - Jason Bagley, CopyCheck
Mar 06, 2023
How to design your hybrid work policy - Bentolina Nnadi, Mama Money
Feb 27, 2023
How to improve your sales process - Andy Dickens, Virtual Sales Limited
Feb 20, 2023
How to take your business from 0 to 0.5 - Higgo van Biljon, FinMeUp
Feb 13, 2023
How to maximise resources - Steve , iFLYflat
Feb 02, 2023
Why ADHD is a superpower for entrepreneurs - Joseph Pack, The Tech Dept
Jan 30, 2023
How to improve your recruitment process - Christiaan Van Den Berg, JobJack
Jan 23, 2023
How to get funding for your business - Daniel Novitzkas, Specno
Jan 16, 2023
How to scale your e-commerce business - Ariel Navarro, OneCart
Dec 12, 2022
Working on your business, not in it - Joshua Cox, Fix Forward
Dec 05, 2022
From Linux Expert to Successful CEO - David Jacobson, SYNAQ
Nov 28, 2022
Storytelling for greater leadership - Graham Brown, Pikkal & Co
Nov 18, 2022
A successful exit, and then what? - Mark Ross-Smith, Status Match
Nov 13, 2022
Measuring success with data - Ayanda Mtanyana, Data Innovators
Nov 06, 2022
Choosing Marketing Strategy over Tactics with Ross Munro Williams
Oct 24, 2022
Adapting to a Changing Market with Dillon Jearey
Oct 17, 2022
Staying Healthy at Work with Chris Brucchausen
Oct 10, 2022
The Key Connections Between Lead Generation and Scalability
Oct 03, 2022
How Culture Evolves as a Business Scales
Sep 19, 2022
Making Culture and Values Practical
Sep 08, 2022
How Receiving 1000 No’s Gets You From Having a Product to Building a Business
Sep 05, 2022
A Real Story of Preparing to Scale
Aug 29, 2022
The Value of Personal Branding in B2B Sales and Marketing
Aug 21, 2022
Rethinking Customer Experience Through UX
Aug 15, 2022
Bonus Episode - Hiring Mistakes and Best Practices with Cameron Coutts
Aug 08, 2022
What Sets a Great Founder Apart From The Rest
Aug 01, 2022
How to Maintain Focus and Strategic Clarity as the Founder of 2 Businesses
Jul 25, 2022
Tristan Van Moerkerken - Optimized: The power of a rebrand in driving performance and results
Jul 18, 2022
Samantha Hogg-Brandjes - GinjaNinja: The importance of an external coach for strategic guidance
Jul 11, 2022
Special Episode: Review of Season 1 with Cameron & Brett
Jul 04, 2022
E13 - Lauren Dallas: Future Females
Jun 27, 2022
E12 - Peter Magner: Iridium Business Solutions
Jun 20, 2022
E11 - Kimberley Taylor: Loop
Jun 13, 2022
E10 - Takalani Madzhadzhi: Ashanti AI
Jun 06, 2022
E9 - William Miller & Renaldo De Jager: DealersOnline
May 30, 2022
E8 - Simon Ellis: SmartWage
May 23, 2022
E7 - Ilse Dippenaar: Up.Ed
May 16, 2022
E6 - Theran Knighton-: Mygrow
May 09, 2022
E5 - Mark Baker: Mygrow
May 02, 2022
E4 - Sbonelo Mbatha: PetroCONNECT
Apr 25, 2022
E3 - Mark Harper: PetroCONNECT
Apr 18, 2022
E2 - Ian Saker: Mineware Consulting
Apr 11, 2022
E1 - Francois de Villiers: Sognage
Apr 04, 2022