Description

Building and marketing AI products isn’t just about innovation — it’s about translating complexity into clarity, and technology into traction.

Marketing Pack Leaders is the playbook for leaders at AI scale-ups who want to turn product brilliance into market momentum. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show brings you real stories and proven strategies from the minds shaping the future of AI marketing, product strategy, and go-to-market execution.

Each episode dives deep into the playbook of how today’s fastest-growing AI companies position, launch, and scale. From defining your ideal customer to crafting a narrative that resonates, you’ll hear from CMOs, product marketers, and founders who’ve done it — and who share what actually works.

Whether you’re leading product marketing at an AI scale-up, launching a new GTM motion, or building your first AI-driven product, this show unpacks:

• How to bridge the gap between product management, marketing, and sales

• Frameworks for turning complex AI capabilities into clear customer value

• Lessons from real-world launches and brand transformations

• The evolving role of PMM in AI-driven companies

• Storytelling strategies that connect human emotion to intelligent technology

You’ll leave every episode with insights you can immediately use to sharpen your positioning, accelerate adoption, and build a brand that stands out in a noisy AI market.

Because in the race to define the next era of intelligent products, great technology alone isn’t enough — you need the story, strategy, and structure to win.

🎧 Subscribe to Marketing Pack Leaders on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.