The Brand Burger Podcast
By Braeden Matson
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Category: Marketing
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Episodes: 24
Description
We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs.
Website: https://www.growthquotient.com/
LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/
| Episode | Date |
|---|---|
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Ep. 24 | 50% of Your Revenue Comes From This | Marketing’s Pareto Principle | Efficiency Trap & The Target Is Not the Market
|
Mar 30, 2025 |
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Ep. 23 | Ryan Mitchell | The Framework to Drive Massive Business Results | How to Use AI and How Not to | Optimizing Your Sales Process | Wants vs. Needs, Content Marketing Strategy and AI Frameworks
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Mar 05, 2025 |
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Ep. 22 | The Two Biggest Errors Marketers Make with Communications & Advertising | Executive Accountability, Strategy, Targeting and Measurement
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Feb 20, 2025 |
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Ep. 21 | P&L-Centric Marketing Musings | Positioning & Targeting, CEO Directives, Setting Realistic Marketing Goals
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Jan 23, 2025 |
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Ep. 20 | Brand & Performance is a False Dichotomy | Marketing Terminology, Mental & Physical Availability, Measurement & Budgeting
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Jan 21, 2025 |
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Ep. 19 | An Academic & Fractional Marketing Leader Drop GOLD | Cause & Effect, Marketing Measurement, ROI & What Business Leaders MUST Know | Auke Hunneman & Christian Hollums
|
Jan 09, 2025 |
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Ep. 18 | How to Fix a Big CAC | Why Your CAC Is Increasing | How to Diagnosis CAC Problems | Ad Fraud, ROI, CapEx. And OpEx
|
Jan 02, 2025 |
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Ep. 17 | The STRAIGHT DOPE on Marketing Strategy | Marketing Strategy 101 | Small Brands vs. Big Brands | What Everyone Gets WRONG About Differentiation
|
Dec 20, 2024 |
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Ep. 16 | Oliver JP Osborne | How to Drive Revenue with Customer Orientation | What Companies Don't Know | Market Research Fundamentals | How to Drive Innovation with Market Orientation
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Dec 18, 2024 |
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Ep. 15 | Brand Awareness Actually Means Something | Awareness, Salience & Mental Availability | The Business Case for Awareness | Demand Creation & Demand Generation | Why Demand Gen Fails
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Nov 25, 2024 |
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Ep. 14 | John James | WTF Is Brand, Why Does It Matter and How Do We Measure It | Become Your CFO’s Best Friend | 95:5 Rule, CEPs, ROI vs. Financial Payback, Segmentation & Targeting
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Nov 22, 2024 |
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Ep. 13 | How to Use Category Entry Points (CEPs) to Grow Mental Market Share | How Mental Availability Works and Why It Matters | How Advertising Works | How to Use CEPs When You’re a Small Brand
|
Nov 07, 2024 |
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Ep. 12 | Brand Vs. Performance Isn't a Thing | How to Deploy Brand Marketing AND Direct Response Together | Why "Performance Marketing" Is the Dumbest Term Since Marketing | Financial Case for Brand
|
Oct 30, 2024 |
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Ep. 11 | How to F*ck It Up by Applying How Brands Grow Wrong | Why CEPs and Segmentation, Targeting & Positioning Can Achieve the Same Thing | Big Brands Are Not Small Brands | Ritson vs. Sharp
|
Oct 28, 2024 |
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Ep. 10 | Back to School: What Marketing ACTUALLY Is | What Marketing Does | How to Measure Marketing | Clearing Up The Issue with ROI Once and For All | Essential Learning for Newcomers to Marketing
|
Oct 16, 2024 |
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Ep. 9 | How to Make Outbound Sales Work Better from a Marketing Perspective | The Pitfalls of Siloed GTM | How Marketing Strategy Works with Sales
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Sep 24, 2024 |
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Ep. 8 | The Straight Dope On Digital/Performance Marketing Agencies | Red Flags And Green Flags | What To Look For When Hiring A Marketing Agency
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Sep 06, 2024 |
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Ep. 7 | Creating Demand With Price?! | What Market Demand Is | Necessary Vs. Sufficient In The Context Of Price & Demand | Price Elasticity
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Aug 28, 2024 |
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Ep. 6 | Everything Market Segmentation | Pitfalls & What NOT to Do
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Aug 22, 2024 |
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Ep. 5 | Everything Market Positioning | What is Positioning | Brand vs. Product Positioning | How to Position a Brand | The 3 Cs
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Aug 22, 2024 |
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Ep. 4 | How to Measure Brand Marketing's Impact for FREE
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Aug 22, 2024 |
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Ep. 3 | How B2B Buying ACTUALLY Works Based On Data | Brand, 95:5 Rule, Mental Availability & Short vs. Long
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Jul 20, 2024 |
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Ep. 2 | Why ROI is Often The Wrong Measure & How to Measure Brand
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Jul 17, 2024 |
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Ep. 1 | How to Develop a Content Marketing Strategy
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Jul 17, 2024 |