The Campaign | A Marketing Podcast by 97th Floor
By 97th Floor
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Category: Marketing
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Episodes: 26
Description
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing.
For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises.
Learn more and schedule a discovery call at 97thfloor.com.
| Episode | Date |
|---|---|
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Reddit Listening: Turn Audience Problems into Content w/ Kiersten Gaffney, Deep Tech CMO Advisor
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Aug 26, 2025 |
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Audience-First: the New Standard for Marketing Growth w/ Rachel Bascom, Head of Content Marketing @ 97th Floor
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Aug 19, 2025 |
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How to Turn AI Potential into Performance w/ Aby Varma, Founder and Principal at Spark Novus
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Aug 12, 2025 |
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How to Lead Your Team Through the AI Shift w/Nick Cawthon at Gauge
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Aug 05, 2025 |
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SEO at Scale: Lessons from Disney, Realtor.com, and ESPN w/ Patrick Kajirian, Senior Product Manager of SEO at Walmart
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Jul 29, 2025 |
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How to Actually Be a Data-Driven Marketer (Without a Data Team) w/Growth Advisor Gallant Chen
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Jul 23, 2025 |
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How to Turn Customer Insight into High-Converting Copy with AI w/ Chris Silvestri, Founder and Conversion Copywriter @ Conversion Alchemy
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Jul 15, 2025 |
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How to Blend Brand, Behavior Data, and AI to Win in Modern Marketing w Adam Gunn, VP of Brand at Fullstory
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Jul 08, 2025 |
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Internal Search: The Conversion Channel You’re Not Tracking w/ Justin Loera, Owner of Loera Consulting and Search Expert
|
Jul 01, 2025 |
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How Users Really Interact With AI Search — And What to Do About It w/ Kevin Indig, Organic Growth Advisor
|
May 30, 2025 |
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Why Trust is the Fastest Way to Long-Term ROI w/ Ashley Faus, Head of Lifecycle Marketing, Portfolio @ Atlassian
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May 23, 2025 |
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How Smart B2B Teams Evaluate, Launch, and Win on New Channels w/ Ryan Nelsen, CMO @ StackAdapt
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May 16, 2025 |
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How to Build Predictable Marketing the C-Suite Will Bet On w/ Karl Van den Bergh, CMO @ Illumio
|
May 09, 2025 |
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How to Consolidate, Optimize, and Finally See SEO Results w/ Mike Witham, Head of SEO @ 97th Floor
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May 02, 2025 |
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AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant
|
Apr 18, 2025 |
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How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis, CMO @ AudioEye
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Apr 04, 2025 |
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AI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes, AI & SEO Consultant
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Mar 28, 2025 |
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How to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz, SEO Consultant and Growth Advisor
|
Mar 21, 2025 |
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Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch, VP of Marketing @ FranklinCovey
|
Mar 14, 2025 |
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A Practical Look at ABM: Tools, Teams, and Measurement w/ Madelyne Oliver, Senior Marketing Operations Manager @ Cloudflare
|
Mar 07, 2025 |
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Engaging Deeply Technical SMEs To Create High-Converting Content w/ Maria Velasquez, Chief Growth Officer & Co-Founder of Cybersecurity Marketing Society
|
Feb 28, 2025 |
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Building a Case Study Growth Engine: From One-Off to Always-On w/ Joel Klettke, Conversion Copywriter and CRO Consultant @ Business Casual Copywriting
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Feb 21, 2025 |
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Storytelling that Sells: How to Influence B2B Buyers with Emotion w/ Tara Ramroop, Director of Content Marketing @ Braze
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Feb 14, 2025 |
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Segmentation by Industry w/ Rick Galan, SVP of Growth Marketing @ BILL
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Feb 07, 2025 |
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How to Spot SEOs Worth their Chops in the AI World of Search w/ Nick LeRoy, SEO Consultant
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Jan 31, 2025 |
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Your Gated Content Strategy Needs an Overhaul w/ Jonathan Riemer, Director of Global Content @ ServiceNow
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Jan 24, 2025 |