The MotUS Edge

By Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones

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Category: Entrepreneurship

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Episodes: 74

Description

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, Cole Stott, and Kevin Brubaker, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

Episode Date
How Can Leaders Use Brain Science to Build Stronger, More Engaged Teams?
May 13, 2026
How Do You Manage End-of-Season Chaos in a Cheer Gym Without Burning Out?
May 06, 2026
What's it like to be an All Star Cheer Parent
Apr 29, 2026
How Do You Successfully Run a Cheer Gym While Coaching Full-Time?
Apr 22, 2026
How Do You Run Cheer Tryouts Without Chaos or Costly Mistakes?
Apr 15, 2026
What Does It Take to Coach Cheer and Dance Under One Roof?
Apr 08, 2026
What Hard Lessons Do Gym Owners Learn Building their Cheer & Dance Business?
Apr 01, 2026
What Do Cheer Parents Really Think About Competitions and Gym Life?
Mar 27, 2026
How Do You Run a Successful Cheer Gym for 20+ Years Without Burning Out?
Mar 25, 2026
How Do You Create a Cheer Competition Experience Families Never Forget?
Mar 18, 2026
How Does the Pro Cheer League Work—and Is It Changing the Future of Cheerleading?
Mar 11, 2026
Are You Actually Preparing Your Athletes for Championship Week?
Mar 04, 2026
How Do You Build a Strong Gym Culture That Parents and Athletes Protect?
Feb 25, 2026
How Do Coaches Lead Teams Through Loss and Disappointment?
Feb 18, 2026
Did Too Many Rules and Divisions Break Cheer?
Feb 11, 2026
Why Is Emotional Intelligence Critical for Gym Owners and Leaders?
Feb 04, 2026
What Are We Missing in Cheer Training? Cat Haley on Flexibility and Athlete Health
Jan 28, 2026
How Can Pain and Mindset Create Real Leadership Power?
Jan 21, 2026
How Is Data Changing the Future of All Star Cheerleading?
Jan 14, 2026
What Have We Learned After One Year of The MotUS Edge Podcast?
Jan 07, 2026
🎄 Christmas Traditions, Laughs & Cheer: A MotUS Edge Holiday Mini Episode
Dec 24, 2025
How Can Leaders Be Honest Without Being Jerks?
Dec 17, 2025
Why Is Budgeting the Secret Weapon of Successful Gym Owners?
Dec 10, 2025
How Do You Rebuild a Business After a Life-Altering Setback?
Dec 03, 2025
Why Would an Ordinary Family Take on an Extraordinary Challenge?
Nov 26, 2025
What Does the ONE Prime Finals Merger Mean for Cheer Gyms?
Nov 24, 2025
How Do Athletes Become Industry Leaders After Cheer?
Nov 19, 2025
What Does It Take to Compete at the Highest Levels of Cheerleading?
Nov 12, 2025
How Did iClassPro Become the Go-To Software for Gyms Worldwide?
Nov 05, 2025
Going All Out: How Passion and People Built a Cheer Empire
Oct 29, 2025
Where Is the Cheer Industry Headed Next?
Oct 24, 2025
How Do You Start Cheer Season Strong Without Peaking Too Early?
Oct 22, 2025
Who Is Shaping the Future of Cheer Competitions?
Oct 17, 2025
How Do Gym Owners Survive Competition Season Without Losing Their Minds?
Oct 15, 2025
What Does It Take to Build a Cheer Program That Lasts 30 Years?
Oct 08, 2025
What Are Gym Owners Really Talking About Behind the Scenes?
Oct 01, 2025
How Can Cheerleading Open Doors Beyond the Mat?
Sep 24, 2025
What Should Parents Know Before Entering the All Star Cheer World?
Sep 17, 2025
How Do Leaders Make Decisions When There's No Clear Right Choice?
Sep 10, 2025
How Do You Build a Leadership Pipeline Inside Your Gym?
Sep 03, 2025
Is Pro Cheer League the Future of Professional Cheerleading?
Aug 27, 2025
Stacy's Writing Journey: From Award Winning Novelist to The Pioneers of All Star Cheer
Aug 20, 2025
How Do You Transition from Coach to Gym Owner Without Losing Your Identity?
Aug 13, 2025
What Does Athlete Safety Really Look Like in Cheerleading Today?
Aug 06, 2025
How Do Gym Owners Prepare for a New Season Without Burning Out?
Jul 30, 2025
Why Is Respect the Most Overlooked Leadership Skill?
Jul 23, 2025
Should Gym Owners Diversify Their Business or Focus on One Thing?
Jul 16, 2025
What Is the Hardest Part of Your First Year as a Gym Owner?
Jul 09, 2025
How Do Gym Owners Celebrate the Fourth of July During Competition Season?
Jul 02, 2025
Why Do the Best Business Owners Never Stop Learning?
Jun 25, 2025
How Do You Choose the Right Choreographer for Your Gym?
Jun 18, 2025
How Important Is Nutrition for Young Athletes' Performance and Health?
Jun 11, 2025
What Are the Different Types of Cheerleading and How Are They Scored?
Jun 04, 2025
How Do You Go from All Star Cheerleader to Touring Musician?
May 28, 2025
How Do You Turn Passion for Cheer into a Successful Business Exit?
May 21, 2025
Can Technology Really Fix the Cheer Tryout Process?
May 14, 2025
How Do College Cheer Combines Help Athletes Get Recruited?
May 07, 2025
What Makes a Summer Camp Truly Life-Changing for Athletes?
Apr 30, 2025
Why Is Networking So Important for Gym Owners—and How Do You Do It Right?
Apr 23, 2025
When Is the Right Time to Take a Leap of Faith in Business?
Apr 16, 2025
How Do Dance Programs Build Leaders, Not Just Performers?
Apr 09, 2025
Is a Full Parking Lot a Sign Your Gym Is Growing Too Fast?
Apr 02, 2025
How Should Gym Owners Handle Competition Day Wins, Losses, and Parent Drama?
Mar 26, 2025
How Can Gym Owners Maximize Space Without Expanding Their Facility?
Mar 19, 2025
How Did Apolla Socks Go from Shark Tank to a Global Performance Brand?
Mar 12, 2025
Who Coined the Term "All Star" Cheerleading?
Mar 05, 2025
Should You Hire Parents to Work at Your Gym—or Is It a Disaster Waiting to Happen?
Feb 26, 2025
How Did All Star Challenge Change Cheerleading Forever?
Feb 19, 2025
What Was All Star Cheer Really Like in the Early Days?
Feb 12, 2025
Why Is Communication the Biggest Leadership Skill Business Owners Ignore?
Feb 05, 2025
Who Is James Speed and Why Is He a Pioneer of All Star Cheer?
Jan 29, 2025
Do All Gym Owners Have Horror Stories—or Is It Just Us?
Jan 22, 2025
What to Look forward to at The Majors
Jan 15, 2025
Who Are the Hosts of The MotUS Edge Podcast and What Do They Talk About?
Jan 08, 2025