The Yield Doctor with James Deaker
By deaker
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Category: Technology
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Episodes: 67
Description
Improving Yield Management in Digital Media
| Episode | Date |
|---|---|
|
3 AI Pricing Traps that Publishers and Ad Tech companies need to avoid
|
Aug 13, 2026 |
|
AdTech Pirate Gold: Finding value in Supply Path Optimization
|
Jul 16, 2026 |
|
3 Pricing Traps to avoid
|
Jun 27, 2026 |
|
Inventory Forecasting Made Easy: 5 Rules for Digital Publishers
|
Jun 18, 2026 |
|
Digital Advertising needs AI Guardrails
|
Jun 01, 2026 |
|
Monica Khan on the Creator Economy
|
May 12, 2026 |
|
Beyond the Price List: Most Media Rate Cards Leak Revenue
|
May 06, 2026 |
|
Maximum Yield: Kiri Masters on Growing Your Retail Media Bottom Line
|
Apr 28, 2026 |
|
What Is dCPM in Digital Advertising? (Simple Explanation)
|
Apr 21, 2026 |
|
Sales Incentives Should Align to Profit… Except When They Shouldn’t
|
Apr 16, 2026 |
|
Rate Card Update - The Heartbeat of Your Pricing Strategy (And Why It Matters)
|
Apr 09, 2026 |
|
The Hidden Cost of Custom Rate Cards
|
Mar 25, 2026 |
|
Pricing has no power
|
Mar 19, 2026 |
|
Why Revenue Can Fall Even When Every Product Raises Prices
|
Mar 12, 2026 |
|
RampUp 2026: Three Signals About Where AI in Advertising Is Really Heading
|
Mar 06, 2026 |
|
AI Won’t Fix Bad Data — Identity Resolution & Enrichment Drive Revenue (Brian Silver)
|
Mar 03, 2026 |
|
Stronger Data Controls Let Companies Move Faster
|
Feb 03, 2026 |
|
Bad Ads are Good Signals
|
Jan 23, 2026 |
|
Three Ways Publishers Go Programmatic (And Why Most Get It Wrong)
|
Jan 15, 2026 |
|
Retail Media Networks Grow in Predictable Stages — and Each One Has a Trap
|
Jan 06, 2026 |
|
Retail vs Commerce Media Networks: Growth, Data & AI with Danilo Tauro
|
Dec 08, 2025 |
|
Dynamic Pricing - An abused technique
|
Dec 05, 2025 |
|
AI in Ad Tech - Evolution vs. Revolution
|
Nov 20, 2025 |
|
From Zero to One: How Lyft Built Its Advertising Business with Shane Dwyer
|
Nov 07, 2025 |
|
Yield Book - 4 Lessons
|
Oct 23, 2025 |
|
Jan Pasternak
|
Oct 15, 2025 |
|
Airlines Mastered Yield. Why Can’t Digital Ads?
|
Oct 09, 2025 |
|
Book Review: Yield by Ari Paparo
|
Oct 01, 2025 |
|
Blind and Transparent Ad Networks
|
Sep 15, 2025 |
|
2025 Lower Price Floors YT
|
Aug 27, 2025 |
|
Cherry Picking in Ad Tech: What It Is and How to Protect Your Inventory
|
Aug 12, 2025 |
|
Goldilocks Metrics: Avoiding the Deal Desk Optimization Mistake
|
Jul 30, 2025 |
|
The Discounting Trap: How Pulling Demand Forward Breaks Your Business
|
Jul 25, 2025 |
|
Lauren Weinberg - CMO Scorecard
|
Jul 16, 2025 |
|
What Happened to Publisher Pricing Software?
|
Jul 08, 2025 |
|
How AI Is Actually Changing Ad Operations — with Nagarajan Chakravarthy
|
Jun 24, 2025 |
|
Meta Goes All-In on AI Ads: What It Means for Advertisers & Agencies
|
Jun 10, 2025 |
|
How AI Is Reshaping Digital Advertising – A Deep Dive with Alanna Laforet
|
May 22, 2025 |
|
Alex Roucourt on Adverting Uplift
|
May 20, 2025 |
|
Shiv Gupta Earnings May 2025
|
May 16, 2025 |
|
Yield Stories - Sell Out The Homepage!
|
May 08, 2025 |
|
House Ads Explained
|
Apr 30, 2025 |
|
Yield Stories Get Price Up
|
Apr 25, 2025 |
|
Yield Stories: The Wrong House Ads
|
Apr 01, 2025 |
|
Nate McCoy Building Ad Tech
|
Mar 24, 2025 |
|
Randall Rothenberg Interview
|
Mar 12, 2025 |
|
Yield Stories: Peter Naylor - The Chicken Story
|
Mar 04, 2025 |
|
JoAnna Full Interview with James Deaker
|
Feb 25, 2025 |
|
Matt Gay Interview - Ad Operations driving Yield improvements
|
Feb 19, 2025 |
|
Yield Stories - Rate Card Updates
|
Feb 13, 2025 |
|
Peter Naylor Maximizing Video Advertising
|
Feb 04, 2025 |
|
Paul Lewis - Set Better Prices
|
Jan 16, 2025 |
|
Simon Halstead on Programmatic Curation
|
Dec 17, 2024 |
|
How to Measure True Ad Performance: iROAS, MROI, and iCMAM Explained
|
Oct 31, 2024 |
|
Tim Stephens
|
Oct 22, 2024 |
|
How to Track Digital Ad Prices Over Time (Without Guessing)
|
Sep 11, 2024 |
|
4 things publishers get wrong about Programmatic Advertising
|
Aug 21, 2024 |
|
Ramona Gonzales Lessons
|
Jul 25, 2024 |
|
Why Most Digital Publishers Struggle Without a Yield Team
|
Jul 16, 2024 |
|
Michael Albers Mastering Fractional Work
|
Jun 13, 2024 |
|
Non Programmatic Pricing Attributes
|
May 21, 2024 |
|
Marc Grabowski
|
Apr 30, 2024 |
|
Greg MacDonald 2024 Ad Tech Trends
|
Apr 23, 2024 |
|
Ian Thomas building Analytics in Digital Media
|
Apr 12, 2024 |
|
The Hidden Costs of Adding More Ads – A Yield Management Breakdown
|
Mar 19, 2024 |
|
Stephanie Gutnik on DOOH
|
Mar 15, 2024 |
|
Angie Eng Interview
|
Jan 24, 2024 |