The paid media lab
By Lunio
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Category: Marketing
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Subscribers: 2
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Episodes: 28
Description
The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months.
Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool.
Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library
| Episode | Date |
|---|---|
|
Why T-Shaped marketers will win the future of Google Ads (w/ Miles McNair) | S3 EP6
|
Nov 26, 2025 |
|
Growth Beyond Google: Diversifying Spend Without Losing ROI (w/ Matt Shenton) | S3 EP5
|
Nov 19, 2025 |
|
What elite B2B Marketers do differently to support Sales teams (w/ Pam Didner) | S3 EP4
|
Nov 12, 2025 |
|
Master TikTok Ads: UCG, Search Ads & 2026 Strategy (w/ Fiona Bradley) | S3 EP3
|
Nov 05, 2025 |
|
AI Hype vs Reality: What actually works in marketing (w/ Rand Fishkin) | S3 EP2
|
Oct 29, 2025 |
|
F*ck the brand guidelines: Do this instead (w/ Lewis Kemp) | S3 EP1
|
Oct 22, 2025 |
|
How to predict Google Ads Results in 2025 with $0 ad spend (w/ Ed Leake) | S2 EP10
|
Jul 23, 2025 |
|
B2B PPC Strategy: Avoid these common mistakes (w/ Sofia Akritidou) | S2 EP9
|
Jul 16, 2025 |
|
The ultimate PMax negative keyword strategy to cut waste (w/ Guillaume Devinat) | S2 EP8
|
Jul 09, 2025 |
|
AI Max in Google Ads: Key things you need to know (w/ Jyll Saskin Gales) | S2 EP7
|
Jul 02, 2025 |
|
The Google Ads optimization checklist to maximize ROAS (w/ Aaron Young) | S2 EP6
|
Jun 25, 2025 |
|
How to lower Google Ads CPCs with better account structure (w/ Inny Vaiciute) | S2 EP5
|
Jun 18, 2025 |
|
Local Campaigns in Google Ads: How to Boost Offline Sales (w/ Teodor Yordanov) | S2 EP4
|
Jun 11, 2025 |
|
Optimizing Performance Max for eCommerce: High-impact tips (w/ Kirk Williams) | S2 EP3
|
Jun 04, 2025 |
|
Responsive Search Ads: Best practices to boost ROAS (w/ Amy Hebdon) | S2 EP2
|
May 28, 2025 |
|
How to use ChatGPT to its full PPC potential (w/ Frederick Vallaeys) | S2 EP1
|
May 21, 2025 |
|
Welcome to Season 2 of the Paid Media Lab!
|
May 14, 2025 |
|
PPC ad copy localization: To-do steps, tips, & examples (w/ Tomasz Abbott-Wieczorek) | S1 EP10
|
Mar 12, 2025 |
|
Demand-led bidding: Optimizing tROAS or tCPA for better results (w/ Lucy Smith) | S1 EP9
|
Mar 05, 2025 |
|
The essential elements of high-converting landing pages (w/ Chris Nightingale) | S1 EP8
|
Feb 26, 2025 |
|
How to use Dynamic Search Ad campaigns for competitive research (w/ Navah Hopkins) | S1 EP7
|
Feb 19, 2025 |
|
How to optimize value-based bidding for lead gen in 2025 (w/ Scott Carruthers) | S1, EP6
|
Feb 12, 2025 |
|
How to optimize product feed management at scale on Google & Meta (w/ Nick Handley) | S1, EP5
|
Feb 05, 2025 |
|
Performance Max vs Standard Shopping: How to choose in 2025 (w/ Selina Patel) | S1, EP4
|
Jan 29, 2025 |
|
POAS vs ROAS: Why and how to track profit in eCommerce (w/ Adriaan Dekker) | S1, EP3
|
Jan 22, 2025 |
|
Competitor bidding: Pros, cons, & common mistakes (w/ Sophie Logan) | S1, EP2
|
Jan 15, 2025 |
|
Enhancing Google Demand Gen lookalike audiences using Meta (w/ Thomas Eccel) | S1, EP1
|
Jan 15, 2025 |
|
Welcome to the paid media lab! (podcast trailer)
|
Jan 06, 2025 |