The Channel Surfers
By John McCabe & Jeff Lennon
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Image by John McCabe & Jeff Lennon
Category: Entrepreneurship
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Episodes: 55
Description
At The Channel Surfers, our mission is to navigate the dynamic world of channel sales with insight, expertise, and a touch of humor. Hosted by John McCabe and Jeff Lennon, we dive into strategies, share real-life stories, and explore the evolving partnerships that drive success in today’s competitive landscape. Whether you’re a seasoned pro or new to the channel, we’re here to help you ride the waves to greater growth and stronger alliances
| Episode | Date |
|---|---|
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The Channel Surfers - Episode 55 - "Move AI from hype to operating leverage inside channel programs"
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Mar 17, 2026 |
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The Channel Surfers - Episode 54 - "From Partner Chaos to Predictable Ecosystem Revenue with Kyle Edmunds"
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Mar 10, 2026 |
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The Channel Surfers - Episode 53 - "Revisiting Trust, Nearbound, and Influence"
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Mar 03, 2026 |
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The Channel Surfers - Episode 52- "Leland Morris — Building Repeatable Revenue via Zero‑Code Channel Orchestration"
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Feb 24, 2026 |
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The Channel Surfers - Episode 51 - "In the Field with Mitch "On the Road" Simon"
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Feb 17, 2026 |
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The Channel Surfers - Episode 50 - "A Masterclass in Scalable Co-Marketing with Will Taylor"
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Feb 10, 2026 |
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The Channel Surfers - Episode 49 - "Re-Introducing Introw CEO Andreas Geamanu"
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Feb 03, 2026 |
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The Channel Surfers - Episode 48 - "There's No Season Like SKO Season!"
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Jan 27, 2026 |
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The Channel Surfers - Episode 47 - "A New Way to Partner with Raj Skrezyna of CONNECTIVEAI"
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Jan 20, 2026 |
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The Channel Surfers - Episode 46 - "The World of Disti with Google's Jessica Simon"
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Jan 13, 2026 |
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The Channel Surfers - Episode 45 - "The 12 Days of Channel: A Year-End Ride with the Surfers"
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Jan 06, 2026 |
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The Channel Surfers - Episode 44 - "Leveraging AI in Partnerships with Pat Ferdig"
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Dec 23, 2025 |
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The Channel Surfers - Episode 43 - "Uncovering the True Value of Partner Programs with Quarq.ai CEO Chris Messina"
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Dec 16, 2025 |
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The Channel Surfers - Episode 42 - "Empowering Channel Partners with AI Solutions"
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Dec 09, 2025 |
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The Channel Surfers - Episode 41 - "Leveraging AI Initiatives for Channel Sales & Alliances"
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Dec 02, 2025 |
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The Channel Surfers - Episode 40 - Navigating the AI Landscape – What’s Your Starting Point?
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Nov 25, 2025 |
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The Channel Surfers - Episode 39 - “From Chaos to Clarity: Nelson Wang’s Framework for Better Partnerships”
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Nov 18, 2025 |
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The Channel Surfers - Episode 38 - "Strategy, Partnerships, and Sales Performance Alignment with CRO Vaughn Mordecai of Mindmatrix"
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Nov 11, 2025 |
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The Channel Surfers - Episode 37 - “Leading with Partners: Scott Strubel’s Channel Journey from HP to Smartsheet”
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Nov 04, 2025 |
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The Channel Surfers - Episode 36 - The Channel is Changing – Are You Ready to Ride the Next Wave?
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Oct 28, 2025 |
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The Channel Surfers - Episode 35 - “Ecosystem Waves: Navigating the 5 Partner Categories That Drive the Channel”
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Oct 21, 2025 |
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The Channel Surfers - Episode 34 - "Navigating the Current Job Market and Debunking the Mysteries with Rick Sears"
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Oct 14, 2025 |
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The Channel Surfers - Episode 33 - "How Important is Channel Operations with Helene Ervin"
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Oct 07, 2025 |
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The Channel Surfers - Episode 32 - “Channel Surfing in the Cyber Seas – OT, AI, and Alliances with Nick Nicholas from Armis”
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Sep 30, 2025 |
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The Channel Surfers Ep 31 - "The State of the Job Market for Channel Executives"
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Sep 23, 2025 |
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The Channel Surfers - Ep. 30 - "Surfing the Channel with AI: A Ride Through Partnerships with Rob Cohen of Lyzr.AI"
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Sep 16, 2025 |
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The Channel Surfers - Ep. 29 - The Channel Trenches: A View from a Channel Manager with Ross Kemp
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Sep 09, 2025 |
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The Channel Surfers - Ep. 28 - The Future of the Channel with Jay McBain
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Sep 02, 2025 |
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The Channel Surfers - Ep. 27 - "The Top 10 Bee Gee Songs That Relate to Channel"
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Aug 26, 2025 |
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The Channel Surfers - Ep. 26 - Marketing as a Multiplier – A Conversation with Lisa Hayashi of Mimic
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Aug 19, 2025 |
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The Channel Surfers - Ep. 25 - "Channel Partnerships: The Ultimate Amusement Park Ride"
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Aug 12, 2025 |
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The Channel Surfers - Ep. 24 - The Convergence of AI and PRM Special Guest: Andreas Geamanu - Introw
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Aug 05, 2025 |
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The Channel Surfers - Ep. 23 - Driving Engagement, Motivation, and Alignment with Channel Partners Pt. II
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Jul 29, 2025 |
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The Channel Surfers - Episode 22: Sales Leadership Meets Channel Strategy with Dan Emanuele
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Jul 22, 2025 |
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The Channel Surfers - Ep. 21 (Pt. 1) "Finding, Recruiting, and Onboarding the Right Partners"
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Jul 15, 2025 |
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The Channel Surfers - Ep. 20 - "The AI Advantage: Revolutionizing GTM Through Personalization Strategy""
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Jul 08, 2025 |
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Ep. 19 - The Channel Surfers - "The Growing Impact of AI in Channel GTM"
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Jun 24, 2025 |
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The Channel Surfers - Ep. 18 - “Driving Partner Profitability: The Vendor’s Role in Reaching GP Goals”
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Jun 17, 2025 |
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The Channel Surfers - Ep. 17 - Catalyst 2025 Summary: The Future of Partnerships Is Now
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Jun 11, 2025 |
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The Channel Surfers - Ep 16 - Maximizing Your Conference ROI: Booth Optional, Hustle Required
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May 20, 2025 |
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The Channel Surfers - Ep. 15 - Scaling Partner Success with Asher Matthew
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May 13, 2025 |
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The Channel Surfers – Ep. 14 - Unlocking the Power of Fractional Channel Executives with Craig Gleason
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May 06, 2025 |
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The Channel Surfers - Ep. 13 - Par for the Partner Course: How Golf and Channel Success Align
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Apr 29, 2025 |
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The Channel Surfers - Ep. 12 - Navigating Layoffs in Today's Tough Market - Pt. 2
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Apr 22, 2025 |
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The Channel Surfers - Ep. 11 - "The Jared Fuller Interview"
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Apr 08, 2025 |
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The Channel Surfers - Ep. 10 - "Navigating Layoffs in Today's Tough Market - Pt 1"
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Apr 02, 2025 |
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The Channel Surfers - Ep 9 - "The Michelle Eatherton Interview"
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Mar 12, 2025 |
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The Channel Surfers - Ep. 8 - PRM - Are You a Believer?
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Feb 17, 2025 |
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The Channel Surfers - Ep. 7 - The Dilemma of Building a Channel
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Feb 17, 2025 |
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The Channel Surfers - Ep 6 - Partner Events - The Good, the Bad, and the Ugly!
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Jan 22, 2025 |
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The Channel Surfers - Ep. 5 - So You Want to be in the Channel - Pt 3
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Jan 10, 2025 |
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The Channel Surfers - Episode 4 - So You Want to be in the Channel - Pt 2
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Jan 03, 2025 |
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The Channel Surfers - Episode 3 - So, You Want to be in the Channel! - Pt 1
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Jan 03, 2025 |
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The Channel Surfers - Episode 1 - Why We're Doing This
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Dec 31, 2024 |
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The Channel Surfers - Episode 2 - Nearbound
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Dec 31, 2024 |