10分Paper
By 消費者心理研究室
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Category: Marketing
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Episodes: 33
Description
Yes, this is a quirky and intriguing podcast about reading academic journals.
In just ten minutes, we’ll break down the latest research findings from top academic journals in consumer behavior, marketing, and psychology. Making academia more accessible, we connect your life with academic studies.
對，這就是一個莫名其妙的，讀學術期刊的Podcast。
十分鐘帶你解讀最新的消費者行為、行銷、與心理學頂尖學術期刊的研究成果。讓學術不再遙不可及，連結你的生活與學術研究。
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| Episode | Date |
|---|---|
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加法還是減法？食品營養宣稱的秘密
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Jun 30, 2025 |
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氣勢磅礡，劇力萬鈞。 但敬畏感卻讓你遠離限量品？
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Jun 22, 2025 |
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創業家該如何說服天使投資人挹注資金？行銷尖端研究科普 ep. 30
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Jun 19, 2025 |
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你今天「光盤」了嗎？如何減少食物浪費？
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Jun 17, 2025 |
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行銷專家告訴你，該如何鼓勵老年人從事疾病篩檢
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Jun 17, 2025 |
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環保綠色能源生產的食品比較健康嘛？
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Jun 10, 2025 |
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那一種裁員會讓消費者感到特別憤怒?
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Jun 09, 2025 |
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有錢人會比窮人過更開心、更享受消費嗎？
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Jun 05, 2025 |
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ZARA 、H&M、Uniqlo，你買了嗎？快時尚會讓你的人際印象變差？
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Jun 04, 2025 |
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一個詞就能操控你的『擁有感』！小心商家如何讓你對產品愛不釋手或甘願分享！
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Jun 03, 2025 |
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別再小看地方方言了！科學研究證實：這樣下廣告，讓你的品牌瞬間「接地氣」，顧客記得最牢！
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Jun 02, 2025 |
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這台二手產品「被烙印」了？擬人化特質竟讓它身價.......專家揭露驚人原因！
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May 30, 2025 |
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揭秘消費真相！服務人員薪水「透明化」，你的錢包走向竟因此改變？！
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May 29, 2025 |
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先付款後享受裡面可能藏了大陷阱，聰明消費避免踩雷的必要知識！
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May 28, 2025 |
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研究揭密：越用力生活，越覺得人生有意義？小心！努力過頭反而...
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May 27, 2025 |
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來賓101號，你的餐點好了！為什麼發號碼牌可能是個爛主意？淺談星巴克效應。
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May 26, 2025 |
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Lyft, Reddit, Kool-Aid, 品牌名字拼錯字到底好不好？
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May 23, 2025 |
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奢侈品到底應該用什麼飽和度的顏色？結果可能跟你想的很不同。
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May 22, 2025 |
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你就留著吧！「免退貨退款/換貨」政策可以提高消費者對品牌的支持。 Returnless Returns Foster Brand Support
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May 20, 2025 |
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小小努力會讓你更愿意換取折扣。 The Token-Effort Effect on Price Promotion Effectiveness
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May 15, 2025 |
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美麗的成長思維：不只改變外貌，更能影響你的風險決策？！ Beauty Growth Mindset and Risk-Taking
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May 12, 2025 |
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客製化自己的食物可能可以讓你吃得更健康。Customizing Food Choices for Health and Autonomy
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May 02, 2025 |
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Diversity in Branding: The Sellout Effect on Consumers
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Feb 18, 2025 |
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See-Through Stores, See-Through Sales? How Retail Transparency Draws in Customers
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Feb 13, 2025 |
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Disclosing your personal hobbies could increase your chances of getting hired—at least for certain hobbies.
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Feb 11, 2025 |
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Which Type of Mass Layoff Triggers Greater Consumer Negative Reactions?
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Feb 05, 2025 |
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Is Physical Attractiveness an Advantage or Disadvantage for Female Entrepreneurs?
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Feb 04, 2025 |
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Enhancing Strengths or Compensating Weaknesses? How Do Parents Choose in a Society with an Atmosphere of Class Inheritance?
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Jan 22, 2025 |
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Ah, why are you being so loud? The function of product volume as a status signal.
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Jan 20, 2025 |
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How to Encourage Older Adults to Undergo Health Screenings?
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Jan 16, 2025 |
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送禮送到心坎裡，但是如果遲到了怎麼辦？
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Jan 14, 2025 |
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「聽」新聞跟「讀」新聞之間對新聞的理解會有差別嘛？
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Jan 13, 2025 |
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弱勢的慈善團體如何促進自己的捐款？評估模式的效果。
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Jan 13, 2025 |