Spotlight

By Calgary Marketing Association

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.


Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 0
Reviews: 0
Episodes: 33

Description

Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.

Episode Date
Creativity Week Recap
Jun 23, 2026
Why the Strongest Brands Leave Something Behind
Jun 15, 2026
How to Sell Creative to Finance Teams with Steph from Daughter
Jun 02, 2026
AI Isn't the Advantage. Better Decisions Are.
May 12, 2026
10 Years of SocialWest
May 05, 2026
Can You Force Demand? Trust, Brand and Differentiation in Homebuilding
Apr 20, 2026
Show Up, Show Off: How Sleek Signs Cracked a New Market
Apr 07, 2026
The Brand Advantage - How Distinctiveness and Trust Drive B2B Growth
Feb 03, 2026
The Evolving World of Customer Loyalty
Jan 13, 2026
Understanding the Flawed Logic of Budgeting and Metrics with Amanda Thomas
Dec 23, 2025
Customers... Your Greatest Marketing Asset
Dec 23, 2025
Lights, Mic, Action!
Dec 09, 2025
When Systems Suffocate Creativity
Nov 04, 2025
Marketing Funnel Analysis
Oct 21, 2025
Why Marketers Struggle to Prove Value... and How to Fix It
Sep 30, 2025
Inside the Minds of Modern Travellers
Sep 16, 2025
How to Get The Most Out of The Gathering Summit
Sep 01, 2025
Building “Mindshelf” so Buyers Remember You
Aug 19, 2025
Petro-Canada Welcomes You to Miami, Manitoba
Aug 05, 2025
Trust & The Crisis of Grievance
Jul 22, 2025
SEO in the AI Era
Jul 02, 2025
Rethinking Marketing Leadership Through Curiosity
Jun 17, 2025
Maximizing Reach with Creators and PR
Jun 03, 2025
Badass Branding and Turning Logos into Loyalty
May 19, 2025
Blue Sky Thinking. Building Calgary's Brand.
May 06, 2025
How to Win in B2B: The Power of Buyer Group Marketing
Apr 14, 2025
Artificial Breakdown and the AI Revolution
Mar 31, 2025
The Creative Process Behind "Page"
Mar 18, 2025
The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era
Mar 04, 2025
Marketing Awards: A Vanity Play or Growth Strategy?
Feb 17, 2025
You're Overspending on Your Website with Scott King from H2 Accelerator
Feb 04, 2025
Bring Me Problems, Not Solutions with Pedro Porto Alegre from WJ Agency
Jan 22, 2025
Welcome to Spotlight
Jan 14, 2025