Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-stor

By WJOB Podcast Network | Local Marketing Strategies Experts

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Category: Marketing

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Episodes: 96

Description

Are you struggling to increase your small business' visibility and bring more customers through the door? Mastering Local Marketing gives small business owners—whether you run a retail shop, restaurant, service business, or are simply a one-person marketing team—the insight and direction you need to understand what's holding back your growth and the marketing strategies to fix it. Each week, host and marketing expert Matt Hanson breaks down the common mistakes small businesses make in digital marketing, in-store sales strategies, and their failure to build a network of influence – while also sharing actionable marketing tactics you can put to work immediately to boost awareness and attract more customers. If you're ready to shine a spotlight on your small business and start driving in more customers right away, this is the small business marketing podcast for you! Listen, subscribe, and turn our insights into results at the end of each episode.

Episode Date
How Your Marketing Bias Can Hurt Your Results
Dec 04, 2025
Expanding Your Local Marketing Sales Funnel
Dec 01, 2025
Holiday Marketing Ideas for Small Businesses
Nov 24, 2025
When Your Brand No Longer Fits
Nov 21, 2025
Building the Right Marketing Team
Nov 19, 2025
Maximizing Every Minute: Time Is Marketing
Nov 19, 2025
Local Marketing Has a Cloning Problem
Nov 13, 2025
Your Local Marketing Isn't Your Priority
Nov 11, 2025
Email Automations for Small Business Marketers
Nov 06, 2025
Stop Talking! The Art of Listening
Nov 03, 2025
How We're Implementing Matt's Marketing System
Oct 29, 2025
The Power of the Marketing Pause
Oct 25, 2025
The Secrets to Higher Website Conversions
Oct 23, 2025
The Best Geofencing Marketing Campaigns Ever
Oct 23, 2025
Turn Your Expertise Into a Marketing Power
Oct 14, 2025
The Marketing Strategy Behind a Logo
Oct 12, 2025
Shopping Across Generations: A Local Marketing Perspective
Oct 07, 2025
Lessons from Hollywood on Small Business Marketing
Oct 05, 2025
Best Conversion Rates in Digital Marketing
Sep 30, 2025
Is HTML or Plain Text Email Marketing Best?
Sep 29, 2025
Marketing Failures That Lead to Success
Sep 24, 2025
Hidden Money in Plain Sight
Sep 23, 2025
Turning Experiences Into Marketing Gold
Sep 14, 2025
Lipstick Effect Marketing & Small Business Strategy
Sep 12, 2025
Marketing "Hooks" That Stop the Scroll
Sep 11, 2025
Social Media Marketing Videos That Convert
Sep 10, 2025
Local Sports: The New Marketing Powerhouse
Sep 04, 2025
Defending Your Small Business Marketing
Sep 03, 2025
Local Marketing Secret: Experience Sells (Part 2)
Aug 29, 2025
Local Marketing Secret: Experience Sells (Part 1)
Aug 28, 2025
The Best Social Media Campaigns of All Time
Aug 23, 2025
Create Scroll Stopping Facebook Ads
Aug 21, 2025
Website Necessities That Build Trust
Aug 19, 2025
Creating Your Own Local Event
Aug 16, 2025
5 Phone Mistakes Costing You Money
Aug 14, 2025
From Kitchen Startup to Grocery Aisles
Aug 05, 2025
One Partnership Tripled Awareness
Aug 03, 2025
How to Find and Pitch Local Influencers
Aug 01, 2025
What to Post When Business is Slow
Jul 30, 2025
Sale Tag Secrets: Color, Words, Placement and More
Jul 28, 2025
8 Marketing Mistakes Businesses Keep Repeating (Part 2)
Jul 17, 2025
8 Marketing Mistakes Businesses Keep Repeating (Part 1)
Jul 15, 2025
The Secret Power of Geofencing
Jul 09, 2025
The Email Playbook: Beyond "Buy Now"
Jul 04, 2025
Rich Dad Marketing Lessons
Jul 03, 2025
Social Media Audits That Work
Jul 01, 2025
Meta's A.I.-Powered Ad Revolution w/Dr. Lori Feldman
Jun 27, 2025
Marketing Lessons from the Flea w/Kristina Doukas
Jun 25, 2025
A.I. Influencers for Your Brand
Jun 23, 2025
7 Ways to Upgrade Your Average Order
Jun 21, 2025
Expose Your Competitors' Marketing Secrets
Jun 19, 2025
Three Lever Minimalist Marketing Playbook
Jun 17, 2025
Sizzling Summer Activities That Work!
Jun 12, 2025
Stop Building Fragmented Target Audiences
Jun 10, 2025
7 Ways to Turn Consideration into Buyers
Jun 08, 2025
Marketing Success with Cultural Currency, Not Clicks w/Connor Treacy
Jun 06, 2025
Crafting Subject Lines That Get Opened
Jun 04, 2025
Unlocking ROI with a Digital Marketing Audit w/Grace Clemens
Jun 02, 2025
What To Do When Bad Reviews Hit
May 29, 2025
3 Ways to Hire Marketing Help (Without Regret) w/Dr. Scott Cowley
May 26, 2025
How a 70-Year-Old Grocer Stays Relevant w/Renee Thometz
May 22, 2025
Social Media Mistakes That Ruin Brands w/ Dr. Sharmin Attaran
May 20, 2025
The Best Small Business Marketing Campaigns Ever
May 14, 2025
The 7 Deadly Sins of Marketing
May 12, 2025
30 Days to 100 Customers & No Budget
May 10, 2025
What Sobriety Taught Me About Starting a Business
May 09, 2025
5 Must Have Tools for Your Website
May 02, 2025
The Only Ads You Need
Apr 29, 2025
Brewing Up Success: Pop-Up to Thriving Business w/Brianna Alba
Apr 23, 2025
Gourmet Goddess' Growth Formula w/Katie Sannito
Apr 21, 2025
Why Your Ads Aren't Working. Do This Instead!
Apr 13, 2025
Customer Referrals Aren't Luck. They're a System.
Apr 11, 2025
Want to Sell Online? Know This First! – Mastering Local Marketing
Apr 10, 2025
5 Local Events That Drive Foot Traffic – Mastering Local Marketing
Apr 08, 2025
Nonverbal Cues Costing Your Company Sales – Mastering Local Marketing
Apr 02, 2025
Health & Beauty Marketing as Good as Gold w/Summer Borkowski – Mastering Local Marketing
Mar 31, 2025
Will AI Dominate Marketing? w/Len Ward – Mastering Local Marketing
Mar 29, 2025
The Power of Saying "No" – Mastering Local Marketing
Mar 25, 2025
Are You Focusing on the Wrong SEO w/Greg Gifford? – Mastering Local Marketing
Mar 23, 2025
Do Prices Secretly Influence Your Purchasing? – Mastering Local Marketing
Mar 21, 2025
Become the Local Celebrity By Marketing Everywhere! – Mastering Local Marketing
Mar 12, 2025
Skyrocket Your Small Business With Email Marketing – Mastering Local Marketing
Mar 12, 2025
How Science Increases Your Store's Sales – Mastering Local Marketing
Mar 04, 2025
How Photography Either Helps or Hurts Your Small Business w/Rick Bella – Mastering Local Marketing
Mar 04, 2025
Partnerships Are the Key To Growing Fast – Mastering Local Marketing
Mar 04, 2025
Let's Automate Your Marketing – Mastering Local Marketing
Feb 21, 2025
Things I Learned During & After Being On Shark Tank – Mastering Local Marketing
Feb 19, 2025
Warning Signs When Shopping for a Website – Mastering Local Marketing
Feb 19, 2025
What Your Customers Actually Want – Mastering Local Marketing
Feb 10, 2025
Digital Ads Are Less Than Your Daily Coffee – Mastering Local Marketing
Feb 10, 2025
One Thing That Completely Changed My Business – Mastering Local Marketing
Feb 04, 2025
Less is More. Become a Marketing Expert in One – Mastering Local Marketing
Feb 04, 2025
Why No One is Seeing Your Social Posts – Mastering Local Marketing
Jan 28, 2025
How to Spot Good vs. Bad Customers – Mastering Local Marketing
Jan 21, 2025
Increase Awareness & Drive Traffic Into Your Store – Mastering Local Marketing
Jan 21, 2025
5 Local Marketing Illusions That Are Costing You Time and Money – Mastering Local Marketing
Jan 14, 2025