There is a lot of podcasts discussing success stories after the fact and how things are viewed purely from the ‘top of the mountain’ but not from the real-time position of climbing the mountain and the trials and tribulations of achieving success. Brand building and Identity is a massive subject in the current climate, hearing that purely from the position of success is admirable but also daunting. This discussing it in real-time show the true affect of the current constant changing climate and identity pressures.