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Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
| Episode | Date |
|---|---|
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How Rise Turned “Sleep Debt” Into a 10M+ User Sleep App
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Oct 29, 2026 |
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How Tolan 3X'd Subscriber Conversion after Shifting to Freemium
|
Oct 19, 2026 |
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DoorDash's Playbook for Scaling DashPass to 35M+ Members
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Oct 01, 2026 |
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Edward Tian on Building GPTZero, Scaling to $30M+ ARR, and the Superhuman Acquisition
|
Sep 17, 2026 |
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How Zero Built the World's #1 Fasting App and Hit $5M ARR in 6 Months
|
Sep 03, 2026 |
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Apt's CEO on the AI Career Tsunami, Freemium, and Application Layer Defensibility
|
Aug 20, 2026 |
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How Pok Pok Doubled Revenue by Doubling Its Price | Melissa Cash
|
Aug 06, 2026 |
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How beehiiv’s Referral-Powered Growth Engine Propelled It to $30M+ ARR
|
Jul 23, 2026 |
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How Purpose Hit $1M in ARR Two Weeks After Launch
|
Jul 09, 2026 |
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How ClassDojo Built Network Effects to Reach 95% of US K-8 Schools
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Jun 25, 2026 |
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How StudyFetch Used Creator-Led Growth to Hit $10M+ ARR in 3 Years
|
Jun 11, 2026 |
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How Wabi is Building “YouTube for Software” with a Platform for Creating Mini Apps
|
May 28, 2026 |
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How Cal AI Hit $50M ARR in 2 Years by Nailing Product/Channel Fit on TikTok
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May 14, 2026 |
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How Suno Grew to $300M in ARR by Democratizing Music Creation
|
Apr 30, 2026 |
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How Discord Completely Redesigned its Mobile Apps
|
Apr 16, 2026 |
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How ElevenLabs is Building Consumer Apps on its $11B Voice AI Platform
|
Apr 02, 2026 |
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Insights from RevenueCat’s 2026 State of Subscription Apps Report
|
Mar 19, 2026 |
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How SuperMe is Building the Professional Network for the AI Era
|
Mar 05, 2026 |
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How GameChanger Became the World’s #1 Youth Sports App
|
Feb 19, 2026 |
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How Speak Built a $1B AI Language Learning App
|
Feb 05, 2026 |
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How Margins Built a Viral Reading App
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Jan 22, 2026 |
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How FLORA is Reinventing Creative Design with AI
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Jan 08, 2026 |
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How Fitbod Uses AI to Hyperpersonalize Strength Workouts
|
Dec 26, 2025 |
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How Opal Reached $10M ARR with 11 Employees
|
Dec 11, 2025 |
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How Preply Built the World’s Largest Language Learning Marketplace
|
Nov 27, 2025 |
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How Calm Added 1.2M Subscribers with Creative Marketing Tactics
|
Nov 13, 2025 |
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How OpenArt is Using AI to Reinvent Content Creation
|
Oct 30, 2025 |
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How Best-In-Class Retention Propelled Flo to a $1B Valuation
|
Oct 16, 2025 |
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How Noom Avoided PMF Collapse in the Wake of GLP-1s
|
Oct 02, 2025 |
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How Learneo Leveraged M&A to Build a $3.6B EdTech Empire
|
Sep 18, 2025 |
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How Honeydew is Reinventing Telehealth for Skincare
|
Sep 04, 2025 |
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How onX Built a Portfolio of Apps to Grow ARR by 10x
|
Aug 21, 2025 |
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How Wispr Flow Uses AI to Save Professionals Hours Every Day
|
Aug 07, 2025 |
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How Chess.com Became the World’s Top Chess App
|
Jul 24, 2025 |
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How Superpower is Reinventing Healthcare
|
Jul 10, 2025 |
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How One AI Feature Supercharged Photoroom’s Growth
|
Jun 26, 2025 |
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How Runna’s Laser Focus Led to Its Successful Acquisition by Strava
|
Jun 12, 2025 |
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How Gamma Grew to $50M in ARR in 2 Years
|
May 29, 2025 |
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How Tolan Built a Viral AI Companion
|
May 15, 2025 |
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How Headspace Expanded from Meditation App to Wellness Platform
|
May 08, 2025 |
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How Duolingo Built Duolingo Max
|
Apr 16, 2025 |
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Insights from RevenueCat’s 2025 State of Subscription Apps Report
|
Apr 03, 2025 |
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How Grammarly’s Evolution from B2C to B2B Propelled It to a $13B Valuation
|
Mar 20, 2025 |
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How Notion’s Community Helped it Win in AI
|
Mar 06, 2025 |
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How International Expansion and Canva for Teams Propelled Canva’s Growth
|
Feb 20, 2025 |
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How Tinder's Monetization Strategy Propelled it to $1B+ in Revenue
|
Jan 31, 2025 |
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How AllTrails Crossed the Chasm to 1M+ Subscribers
|
Jan 31, 2025 |
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How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2,000%
|
Jan 31, 2025 |