Born to License
By David Born
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Category: Entrepreneurship
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Episodes: 66
Description
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
| Episode | Date |
|---|---|
|
What Licensing Expo Means to Me | From First Visit to Exhibitor: My Licensing Expo Journey
|
May 11, 2026 |
|
Star Wars' Big Moment
|
May 04, 2026 |
|
Big Licensing Moves You Need to Know | What You Missed in Licensing (While I Was Offline)
|
Apr 27, 2026 |
|
I’m at Everest Base Camp… Here’s What to Listen To
|
Apr 20, 2026 |
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The Smart Way to Start Licensing - David with It’s No Fluke Podcast
|
Apr 13, 2026 |
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Licensing Expo Is Coming + I Trained for 6 Months… Then Everything Changed
|
Apr 06, 2026 |
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What Super Mario Teaches About Licensing
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Mar 30, 2026 |
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How Licensing Helped The Oodie Build an $850M Brand | Special Episode with Davie Fogarty
|
Mar 26, 2026 |
|
Twix Campaign: The Secret Power of Licensed Characters in Advertising
|
Mar 23, 2026 |
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How The Oodie Decides Which Licenses to Back
|
Mar 19, 2026 |
|
Licensing at the Oscars: The Category That Actually Matters
|
Mar 16, 2026 |
|
Melbourne Toy Fair Wrap-Up: The Biggest Licensing Trends From the Show Floor
|
Mar 09, 2026 |
|
Pokémon Day: 30 Years of the World’s Most Powerful Licensing Machine
|
Mar 02, 2026 |
|
EMERGENCY EPISODE: Netflix Folds. What a Paramount x Warner Bros. Deal Really Means for Licensing
|
Feb 27, 2026 |
|
Melbourne Toy Fair Preview: What to Expect from Australia’s Biggest Toy Fair
|
Feb 23, 2026 |
|
I Visited the World’s First SpongeBob Restaurant + Hippo Blue + Labubu
|
Feb 16, 2026 |
|
How Hippo Blue Scaled with Disney Licensing - Special Episode
|
Feb 12, 2026 |
|
Super Bowl Preview: Why Licensed Ads Steal the Show
|
Feb 06, 2026 |
|
What AI Means for Licensing (Opportunities, Risks & Reality)
|
Feb 02, 2026 |
|
Las Vegas Licensing Expo: How to Prepare Now (Before It’s Too Late)
|
Jan 26, 2026 |
|
David’s Hot Take - which Movies will be Licensing Hits in 2026?
|
Jan 19, 2026 |
|
The Power of Peanuts: Why Peanuts Is Worth $1.1 Billion (And What That Teaches About Evergreen IP)
|
Jan 12, 2026 |
|
2026 Predictions: Consolidation, Tentpoles, and the Future of Licensing
|
Jan 05, 2026 |
|
Funko, Hasbro, Care Bears + more - our Best Bits from 2025.
|
Dec 26, 2025 |
|
Disney's $1B AI Bet: The Entertainment Industry's Permission Slip
|
Dec 11, 2025 |
|
Emergency Update: Paramount vs. Netflix - The Battle for Warner Bros. & What It Means for Licensing
|
Dec 08, 2025 |
|
Born to License Year-End Special: The Full Team Reveals 2025's Record Success
|
Dec 08, 2025 |
|
EMERGENCY EPISODE: Netflix Buys Warner Bros. – What It Means for Licensing
|
Dec 06, 2025 |
|
Coming Monday: Inside our Licensing Ecosystem - 2025 Year-End Special
|
Dec 05, 2025 |
|
BIG Announcement: Born in Action has Launched!
|
Dec 03, 2025 |
|
How Gaming Became Licensing's Biggest Opportunity
|
Dec 01, 2025 |
|
Coming Monday: Why Games with IP Get 3X More Downloads
|
Nov 28, 2025 |
|
How Care Bears Became a Multi-Generational Powerhouse
|
Nov 24, 2025 |
|
Coming Monday: The Care Bears Story You Didn’t Expect
|
Nov 21, 2025 |
|
Inside the World of Location-Based Licensing
|
Nov 17, 2025 |
|
Coming Monday: From Disneyland Dreams to Ferrari Reality
|
Nov 14, 2025 |
|
The Hidden World of Licensed Product Development
|
Nov 10, 2025 |
|
Coming Monday: The Product Development Journey Nobody Talks About
|
Nov 07, 2025 |
|
Licensing Law Exposed: Red Flags, Audits & Million Dollar Mistakes
|
Nov 03, 2025 |
|
Coming Monday: Why 95% of Licensees Fail Their First Audit
|
Oct 31, 2025 |
|
The Future of Licensing: AI, Dynamic Royalties & Virtual Influencers
|
Oct 27, 2025 |
|
Coming Soon: The Future (2035) of Licensing Revealed
|
Oct 24, 2025 |
|
The Couple Behind Fira x Wear: Turning 2M Followers into Licensed Fashion
|
Oct 20, 2025 |
|
Coming Monday: From 2M Followers to Sold-Out Collections
|
Oct 17, 2025 |
|
The Collab King: How Fans Really Judge Your Licensing Deals
|
Oct 13, 2025 |
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Coming Monday: The Collab King Reveals What Fans Really Want
|
Oct 10, 2025 |
|
Inside The Wiggles Empire: Outsold Coldplay at Madison Square Garden
|
Oct 06, 2025 |
|
Coming Monday: Inside The Wiggles' Peak Popularity
|
Oct 03, 2025 |
|
How Hasbro Turns 1900 Brands into Promotional Gold
|
Sep 29, 2025 |
|
Coming Monday: Inside Hasbro's 1900 Brand Empire
|
Sep 26, 2025 |
|
How Funko Manages 1000+ Licenses: Inside Pop Culture's Biggest Deals
|
Sep 22, 2025 |
|
Coming Monday: How Funko Manages 1000+ Pop Culture Licenses
|
Sep 19, 2025 |
|
The $350+ Billion Industry most people have Never Heard Of: Born to License Season 2 is Here
|
Sep 17, 2025 |
|
Special Announcement: New Course + Major Interviews Dropping This Month!
|
Sep 04, 2025 |
|
🎙️ Episode 10: Your Licensing Questions, Answered (Season Finale)
|
Jul 06, 2025 |
|
The Biggest Mistakes in Licensing - and How to Avoid Them
|
Jun 22, 2025 |
|
Why Authenticity is the Secret Ingredient in Great Licensing
|
Jun 08, 2025 |
|
Beyond the Shelves: Licensing in Advertising, Theme Parks, and Live Experiences
|
May 25, 2025 |
|
The Product Development Journey - Where Licensed Products Come to Life
|
May 10, 2025 |
|
Inside the Mind of a Licensor – What Makes Them Say Yes (or No)
|
Apr 27, 2025 |
|
Special Bonus Episode: Inside Licensing Expo 2025 – Tips, Insights & What First-Timers Need to Know
|
Apr 21, 2025 |
|
From Cartoons to Car Brands – Vegas and My Licensing Wake-Up Call
|
Apr 13, 2025 |
|
My First Licensing Negotiation – Lessons from the Deal Table
|
Mar 30, 2025 |
|
The Business of Licensing – Breaking Down the Deals
|
Mar 16, 2025 |
|
"Mum, I Got the Job! Now Let Me Explain Licensing…"
|
Mar 01, 2025 |
|
Welcome to Born to License – Unlocking the Secrets of the Licensing Industry
|
Feb 04, 2025 |