Are you prepared for the future of marketing and advertising? Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing new technology like generative AI, and how big companies such as Google and Coca-Cola are leading the way with creative experimentation. Jeff has been covering marketing and brands for the past two decades—during which time, he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but this next chapter in the world of advertising will no doubt be unlike anything we’ve seen before.