Channel Marketing Champs

By Sharper B2B Marketing

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Category: Marketing

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Episodes: 30

Description

Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.

Episode Date
Understanding the Vendor Mindset (feat. Maz Lopez)
Apr 01, 2026
The Future of Channel Marketing (feat. Kathryn Rose)
Mar 11, 2026
WTF is an NFR Program? (feat. Jeremy Young)
Mar 04, 2026
Building a Partner Program from Scratch (feat. Tatianna Ruggiero)
Feb 25, 2026
The Importance of Partner Accountability (feat. Carla Barker)
Feb 18, 2026
MDF: The One TLA to Rule Them All (feat. Mikael Zeitlin)
Feb 11, 2026
Driving Success in a Three-Sided Market (feat. Emily Smith)
Jan 28, 2026
Merging Massive Partner Ecosystems (feat. Christin Grenier)
Jan 21, 2026
Building A One-Stop Channel Shop (feat. Andy Grant)
Jan 14, 2026
Becoming A Channel & Partner Behemoth (feat. Asher Matthew)
Dec 17, 2025
Top Tips for Creating Mindshare (feat. Suraj Atreya)
Dec 10, 2025
Managing a Global Partner Ecosystem (feat. Colleen Smith)
Dec 03, 2025
The Marketing Metrics That Matter, with Steph Hackney
Sep 03, 2025
Cognitive Friction and How to Overcome it, with David van Schaick
Aug 27, 2025
Mastering the Channel & Partner Ecosystem, with Andy Gilbert
Aug 20, 2025
Is Channel Marketing Having an Identity Crisis? with Heather K. Margolis
Aug 13, 2025
Stop, Collaborate & Listen (for Channel Marketing success), with Neil Langridge
Jul 30, 2025
Level Up Your Partnerships, with David Grazio
Jul 23, 2025
How to Build Your Own Channel & Partner Programs, with Louise Grant
Jul 16, 2025
Channel Marketing: A Sales-Side Perspective, with Dialpad
Jul 09, 2025
Know Your Brand Superpower: The Key to B2B Success, with Shane Redding
Jun 25, 2025
Data Driven Decisions: Taking a 3D Approach to Channel Marketing, with Dave Hind
Jun 18, 2025
The Route Back from Redundancy, with Redmond Orme
Jun 04, 2025
The Importance of Diversity & inclusivity in Channel Marketing, with Sasha Gorbatenko
May 21, 2025
Going Global: How to Get international Channel Marketing Right, with Julien Rio
May 14, 2025
Solving the Co-Branding Conundrum, with Sarah Glastonbury
Feb 26, 2025
The Four P's of Channel Marketing, with Dave Hughes
Feb 26, 2025
Be Fast, Be Flexible, Be Focussed, with Natalia Marusic
Feb 26, 2025
Building Award-Worthy Channel Campaigns: A Guide, with Joel Harrison
Feb 26, 2025
"Channel Marketing is Dead" (Except it isn't), with Simon Edward, ex CMO IBM
Feb 11, 2025