Coffee & Conversion

By Clay Vaughan & Luke Frazier

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Category: Marketing

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Episodes: 37

Description

Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.

Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.

Tune in, and learn how to:


1 - Develop a clear, compelling message that resonates with your ideal audience


2 - Combine creative storytelling with proven data strategies for higher ROI


3 - Eliminate the guesswork around your pipeline so revenue becomes consistent



Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!


Episode Date
Cold Outreach Isn't Dead. Bad Outreach Is.
Aug 28, 2026
Is Public Relations Still Worth It?
Aug 21, 2026
Why Sales Cycles Are Getting Longer and What Smart Businesses Do About It
Aug 14, 2026
The Most Underrated Marketing Strategy Is Meeting in Person
Aug 07, 2026
How AI Search Is Changing Marketing Forever
Jul 31, 2026
Don't Create AI Slop: Using AI Without Losing Your Brand
Jul 24, 2026
Marketing Concepts We're Forced to Accept
Jul 17, 2026
The G.O.A.T. of Marketing: Why Every Growing Business Needs a Fractional Revenue Executive
Jul 10, 2026
Stop Winging Sales Calls! This Is the Framework That Works
May 08, 2026
Sales Driven Messaging: Why Your Marketing Isn’t Converting
May 01, 2026
Vanity Revenue vs Profit: Why Most Businesses Are Losing Money
Apr 24, 2026
Leveraging AI Without Losing the Human Touch
Apr 17, 2026
Hustle Smarter by Taking Time to Rest
Apr 10, 2026
Why Most Sales Teams Fail Without This One Thing
Apr 03, 2026
Create Your Own Content Faster with AI Without Killing Your Brand
Mar 27, 2026
Why Fractional Revenue Executives Are Changing Business Growth
Mar 17, 2026
Hospitality: The Most Underrated Growth Strategy in Business
Mar 10, 2026
How EOS Turned Chaos Into Clarity: A Behind-the-Scenes Look at Real Growth
Nov 14, 2025
Are Google Ads Dead? Why High-Ticket Sales Still Win With Search
Nov 07, 2025
Your Logo Doesn’t Matter (At Least Not How You Think)
Oct 31, 2025
Hospitality as a Service: The Secret to Standing Out in an AI World
Oct 24, 2025
How to Rank in ChatGPT (Even if You Don’t Rank on Google)
Oct 17, 2025
Can StoryBrand and SEO Work Together? Here's the Truth
Oct 10, 2025
Why Sending People to Your Homepage Is Killing Conversions
Oct 03, 2025
How Much Should You Really Spend on Marketing? Here's the Math (and the Mindset)
Sep 26, 2025
What Our Podcast Analytics Taught Us About Content That Converts
Sep 19, 2025
Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine
Apr 29, 2025
3 Marketing Metrics That Actually Matter (Forget Vanity Stats!)
Apr 22, 2025
LinkedIn for B2B: More Than Just a Digital Résumé
Apr 15, 2025
When to Hire Your First Sales Rep (And Why Timing Is Everything)
Apr 08, 2025
StoryBrand & AI: Building a Clear Message (Without Losing Your Voice)
Apr 01, 2025
Why Newsletters Are Dead…Unless You Do This
Mar 25, 2025
Will AI Kill SEO? Not So Fast—Here’s How to Adapt
Mar 18, 2025
Paid vs. Organic: Which One Actually Grows Your Business Faster?
Mar 11, 2025
Why “Advertising Alone” Can Kill Your Growth
Mar 04, 2025
RevOps 101: How to Streamline Your Pipeline & Boost Revenue
Feb 25, 2025
How to Fix the #1 Marketing Mistake Confusing Your Customers
Feb 18, 2025