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Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
| Episode | Date |
|---|---|
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Cold Outreach Isn't Dead. Bad Outreach Is.
|
Aug 28, 2026 |
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Is Public Relations Still Worth It?
|
Aug 21, 2026 |
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Why Sales Cycles Are Getting Longer and What Smart Businesses Do About It
|
Aug 14, 2026 |
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The Most Underrated Marketing Strategy Is Meeting in Person
|
Aug 07, 2026 |
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How AI Search Is Changing Marketing Forever
|
Jul 31, 2026 |
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Don't Create AI Slop: Using AI Without Losing Your Brand
|
Jul 24, 2026 |
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Marketing Concepts We're Forced to Accept
|
Jul 17, 2026 |
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The G.O.A.T. of Marketing: Why Every Growing Business Needs a Fractional Revenue Executive
|
Jul 10, 2026 |
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Stop Winging Sales Calls! This Is the Framework That Works
|
May 08, 2026 |
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Sales Driven Messaging: Why Your Marketing Isn’t Converting
|
May 01, 2026 |
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Vanity Revenue vs Profit: Why Most Businesses Are Losing Money
|
Apr 24, 2026 |
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Leveraging AI Without Losing the Human Touch
|
Apr 17, 2026 |
|
Hustle Smarter by Taking Time to Rest
|
Apr 10, 2026 |
|
Why Most Sales Teams Fail Without This One Thing
|
Apr 03, 2026 |
|
Create Your Own Content Faster with AI Without Killing Your Brand
|
Mar 27, 2026 |
|
Why Fractional Revenue Executives Are Changing Business Growth
|
Mar 17, 2026 |
|
Hospitality: The Most Underrated Growth Strategy in Business
|
Mar 10, 2026 |
|
How EOS Turned Chaos Into Clarity: A Behind-the-Scenes Look at Real Growth
|
Nov 14, 2025 |
|
Are Google Ads Dead? Why High-Ticket Sales Still Win With Search
|
Nov 07, 2025 |
|
Your Logo Doesn’t Matter (At Least Not How You Think)
|
Oct 31, 2025 |
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Hospitality as a Service: The Secret to Standing Out in an AI World
|
Oct 24, 2025 |
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How to Rank in ChatGPT (Even if You Don’t Rank on Google)
|
Oct 17, 2025 |
|
Can StoryBrand and SEO Work Together? Here's the Truth
|
Oct 10, 2025 |
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Why Sending People to Your Homepage Is Killing Conversions
|
Oct 03, 2025 |
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How Much Should You Really Spend on Marketing? Here's the Math (and the Mindset)
|
Sep 26, 2025 |
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What Our Podcast Analytics Taught Us About Content That Converts
|
Sep 19, 2025 |
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Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine
|
Apr 29, 2025 |
|
3 Marketing Metrics That Actually Matter (Forget Vanity Stats!)
|
Apr 22, 2025 |
|
LinkedIn for B2B: More Than Just a Digital Résumé
|
Apr 15, 2025 |
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When to Hire Your First Sales Rep (And Why Timing Is Everything)
|
Apr 08, 2025 |
|
StoryBrand & AI: Building a Clear Message (Without Losing Your Voice)
|
Apr 01, 2025 |
|
Why Newsletters Are Dead…Unless You Do This
|
Mar 25, 2025 |
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Will AI Kill SEO? Not So Fast—Here’s How to Adapt
|
Mar 18, 2025 |
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Paid vs. Organic: Which One Actually Grows Your Business Faster?
|
Mar 11, 2025 |
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Why “Advertising Alone” Can Kill Your Growth
|
Mar 04, 2025 |
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RevOps 101: How to Streamline Your Pipeline & Boost Revenue
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Feb 25, 2025 |
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How to Fix the #1 Marketing Mistake Confusing Your Customers
|
Feb 18, 2025 |