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Welcome to Behind the Brand, a podcast for small business owners, solopreneurs, and aspiring entrepreneurs who are ready to start strong, stand out, and stay bold. Hosted by the powerhouse marketers behind Moxie Creative, this podcast offers a behind-the-scenes look at what it takes to build and grow a memorable brand. With over 30 years of experience helping businesses grow, we share bold moves, real-life client transformations, and actionable lessons you can apply to your own business. Hear directly from our clients as we peel back the layers of their brands to reveal the bold decisions that helped them overcome challenges, grow their businesses, and stay ahead of the curve. We’re here to inspire you to think big, take risks, and be bold. Let’s get started—your next big idea is just a listen-away.
Stay connected with us!
Youtube https://www.youtube.com/@wearemoxiecreative
Facebook https://www.facebook.com/wearemoxiecreative
Instagram https://www.instagram.com/wearemoxiecreative/
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LinkedIn https://www.linkedin.com/company/wearemoxiecreative
| Episode | Date |
|---|---|
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Building Community Through Hospitality and Historic Spaces with Casey Austin
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May 27, 2026 |
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Why Blogging Still Matters for SEO in 2026
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May 20, 2026 |
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How Jeremy Salzbrun Turned H&S Heating and Air Conditioning Into a Community Powerhouse
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May 13, 2026 |
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Why Google Reviews Matter More Than You Think for Small Business Growth
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May 06, 2026 |
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How Synergy Chiropractic and Wellness Clinic Built a Strong Local Brand
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Apr 29, 2026 |
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Why Video Marketing Matters More Than Ever for Growing Brands
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Apr 22, 2026 |
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How to Know When Your Business Should Lease, Buy, or Move
|
Apr 15, 2026 |
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From Team Member to Emerging Leader: Taylor’s Award-Winning Journey
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Apr 08, 2026 |
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Launching Return to Joy: A Christ-Centered Coaching Brand With Heart
|
Apr 01, 2026 |
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What We Learned From One Year of Consistent Podcasting
|
Mar 25, 2026 |
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Battle of the Bands, B-Side, and the Future of Live Music in Central Minnesota
|
Mar 18, 2026 |
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How Tourism Marketing Drives Economic Growth in Greater St. Cloud
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Mar 11, 2026 |
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Lead Generation Marketing for Small Business: What Works (and What Doesn’t)
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Mar 04, 2026 |
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How to Rebrand a Legacy Business Without Losing Loyal Customers with Jake Neu from Legacy Upfitters
|
Feb 25, 2026 |
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Why Podcasting Works for Small Businesses in 2026
|
Feb 18, 2026 |
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From Letterpress to Leadership: Mary Bruno on Craft, Community, and Creativity
|
Feb 11, 2026 |
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Authentic Branding vs. AI Design: What’s Working in 2026
|
Feb 04, 2026 |
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Behind the Brand, Again: Liz Fiedler Mergen's Year of Transformation
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Jan 28, 2026 |
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Why Your Business Goals Don’t Need to Start on January 1
|
Jan 21, 2026 |
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From Orchard to Icon: How Milk and Honey Ciders Built a Beloved Brand
|
Jan 14, 2026 |
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The Power of Print in Your Marketing Strategy
|
Jan 07, 2026 |
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Behind the Brand "Best Of": Guest Episodes
|
Dec 31, 2025 |
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Behind the Brand "Best Of": The Moxie Crew
|
Dec 24, 2025 |
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2025 Wrapped: Moxie Creative’s Favorite Moments and Milestones
|
Dec 17, 2025 |
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Building Stronger Communities: Klair Black on United Way’s Impact
|
Dec 10, 2025 |
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Inside AD Connect: Moxie Creative’s Top Takeaways from the 2025 Advertising Conference
|
Dec 03, 2025 |
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Revamping Heritage: The Barrel Mill's Modern Evolution
|
Nov 26, 2025 |
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The Pros and Cons of Side Hustles
|
Nov 19, 2025 |
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Encore Careers: Diane Hageman's Path from Healthcare Marketing to YMCA Leadership
|
Nov 12, 2025 |
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The Power of Integrated Marketing Campaigns
|
Nov 05, 2025 |
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Community Impact with the YMCA: A Conversation with Jenna Kingsley
|
Oct 29, 2025 |
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Flexibility, Family, and Finding Balance: Navigating Parenthood and Professional Life
|
Oct 22, 2025 |
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Marketing a Chamber of Commerce: Emily Bertram on Strategy, Community & Growth
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Oct 15, 2025 |
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Building a Strong Foundation: The Importance of Owned Media
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Oct 08, 2025 |
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From Employee to Owner: The Bravo Burrito Evolution with Mike Lardy
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Oct 01, 2025 |
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Why Cutting Marketing Budgets Hurts Business Growth
|
Sep 24, 2025 |
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How a Family-Run Business Thrives: Lessons from White Wolf Custom Apparel
|
Sep 17, 2025 |
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Understanding AI's Impact on Marketing
|
Sep 10, 2025 |
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Behind the Benefits: Talking Supplemental Insurance with Deb Krump (Krump Benefit Consulting)
|
Sep 03, 2025 |
|
From Intern to Asset: The Making of a Successful Internship Program
|
Aug 27, 2025 |
|
Building Inclusive Creative Spaces with Anna Bovitz of Project 37 and B-Side Indie Music Cafe
|
Aug 20, 2025 |
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Building Your Brand by Being Involved in Your Community
|
Aug 13, 2025 |
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The Power of a Pivot: Poppy Salon's Bold Rebrand and Legacy of Excellence
|
Aug 06, 2025 |
|
Two years of Moxie what we've learned, loved and laughed through.
|
Jul 30, 2025 |
|
From Numbers to Know-How: Cherie Landwehr’s Journey Building a Trusted Accounting Firm
|
Jul 23, 2025 |
|
The State of Social Media: Navigating the Ever-Changing Online Landscape
|
Jul 16, 2025 |
|
Rebranding Public Safety Foundation: Insights from the Process with Jenifer Odette
|
Jul 09, 2025 |
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DIY Website Builders vs. WordPress: Moxie Creative Breaks It Down
|
Jul 02, 2025 |
|
How Podcasting Can Elevate Your Brand — Insights from Abbey Graves Productions
|
Jun 25, 2025 |
|
Work-Life Balance for Creatives: Real Talk from Business Owners and Employees
|
Jun 18, 2025 |
|
An Interview with Our Intern: Getting Comfortable with Being Uncomfortable
|
Jun 11, 2025 |
|
Mastering the Client Experience: Insights from the Moxie Team
|
Jun 04, 2025 |
|
What is Fractional HR & Why Your Business Needs It
|
May 28, 2025 |
|
Stop Settling for “Fine” — Why Creative is the Key to Bold Branding
|
May 21, 2025 |
|
Brewing Innovation: Inside Hops Direct’s Marketing Evolution
|
May 14, 2025 |
|
Networking 101: How to Grow Your Business without Feeling Icky
|
May 07, 2025 |
|
Outgrowing the Franchise: Eric Heipel on Building Heartland Painting His Own Way
|
Apr 30, 2025 |
|
Small Business Growth: Hiring the Right People at the Right Time
|
Apr 23, 2025 |
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From Industry Insider to Innovator: Andrew Guthmiller on Building Car Concierge
|
Apr 16, 2025 |
|
Social Media Success: Creating Content That Converts
|
Apr 09, 2025 |
|
Building Trust in Real Estate: Jason Miller on Branding, Community, and Growth
|
Apr 02, 2025 |
|
Marketing for Your Businesses: Should You Hire Out or Handle It Yourself?
|
Mar 26, 2025 |
|
The Power of Starting: How Sip N' Pass Shareable 'Shine Turned an Idea Into a Business
|
Mar 19, 2025 |
|
The Cost of Starting a Business: Where to Spend and Where to Save
|
Mar 12, 2025 |
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"Happy Dammit": Making Bold Branding Choices with Liz Fiedler Mergen of Sunny Mary Meadow
|
Mar 05, 2025 |
|
What the "F" is a Moxie?!
|
Feb 26, 2025 |
|
Welcome to "Behind the Brand"
|
Feb 19, 2025 |