D2C Diaries
By Loukas Hambi and Olly Hudson
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Image by Loukas Hambi and Olly Hudson
Category: Marketing
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Episodes: 70
Description
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
| Episode | Date |
|---|---|
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Q1 2026 D2C Debrief: AI Animation, Attribution Updates, and the Creative Gap Brands Are Missing
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Apr 14, 2026 |
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The Persona Mastermind: How Top 1% DTC Brands Drive Incremental Reach on Meta
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Mar 16, 2026 |
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M&A Secrets for selling your DTC brand in 2026
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Mar 05, 2026 |
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How to Make AI UGC Ads in 2026: Sora 2, Claude and the Full Workflow
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Feb 26, 2026 |
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Meta Insider Reveals How £100M+ Disruptor Brands Scale With Andromeda
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Feb 17, 2026 |
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Meta Algorithm Update: How to Adjust Your Organic and Paid Media Strategy
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Feb 05, 2026 |
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The 2026 Meta Playbook: Creative Formats, Personas & Scaleable Structures
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Jan 29, 2026 |
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How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative Strategy
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Jan 23, 2026 |
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How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand
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Jan 15, 2026 |
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Dan Murray on the £25M Brain Health Brand Celebrities Swear By
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Jan 08, 2026 |
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The Ecommerce Playbook for 2026: Strategy, Trends, and Lessons from 2025
|
Dec 23, 2025 |
|
SEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips
|
Nov 27, 2025 |
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The 2025 Growth Blueprint: How Soar With Us Rebuilt Culture, Operations & Forecasting to Scale
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Nov 20, 2025 |
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The Future of Creative Strategy: How AI Is Transforming Performance Marketing in 2026
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Nov 13, 2025 |
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Meta’s Creative Diversity Mastermind: The 2026 Playbook for Ad Performance
|
Nov 06, 2025 |
|
The D2C Reset: Creative Strategy, Incremental Reach, and What’s Working Now
|
Oct 30, 2025 |
|
How Jack Rubin Scaled Purdy & Figg to 1 in 20 Homes with One Product
|
Oct 23, 2025 |
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The New Meta Ad Playbook: Avoiding Creative Similarity on Meta
|
Oct 16, 2025 |
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How To Run Partnership Ads on Meta Like The Top 1%
|
Oct 09, 2025 |
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The Product-Led Strategy That Rebuilt Hera: Holly Beadle
|
Oct 02, 2025 |
|
Scaling to £35M+ with Minimal Meta Spend: Pure Pet Food's Story
|
Sep 25, 2025 |
|
How Martyn Cook Scaled a Brand That Fortified 250M Meals
|
Sep 18, 2025 |
|
A Proven Meta Blueprint for Reaching New Customers at Scale
|
Sep 11, 2025 |
|
We Blew £30K on AI Workflows Trying to Scale Creative Ops
|
Sep 04, 2025 |
|
Black Friday 2025: The Exact Strategy Behind £45M in Revenue
|
Aug 28, 2025 |
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£10M+ E-commerce CRO Tactics with Dylan Ander
|
Aug 21, 2025 |
|
Scriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta Ads
|
Aug 14, 2025 |
|
Reinventing Creative Strategy with AI: Alex Cooper
|
Aug 07, 2025 |
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Scaling DTC Ad Creative with JSON Prompts and Veo 3
|
Aug 01, 2025 |
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Matt Kelly Returns to Break Down the Path from £10M to £50M
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Jul 24, 2025 |
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The Creative Angles Powering 9-Figure Brands
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Jul 17, 2025 |
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Obvi’s $50M Meta Ad Blueprint: What Still Works in 2025
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Jul 10, 2025 |
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How Batch LDN Turned a Shop Break-In into a Viral Billboard Campaign
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Jul 03, 2025 |
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How Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty Brand
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Jun 26, 2025 |
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How Slo Engineered the Future of Fashion With 900K SKU's and a Custom SaaS Stack
|
Jun 24, 2025 |
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How Sarah Levinger Uses Psychology To Scale Meta Ads in 2025
|
Jun 11, 2025 |
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Frankie Thorogood on Turning £100 on Alibaba into an 8 - Figure brand
|
Jun 04, 2025 |
|
How Glow For It Engineered a 6-Figure TikTok Live
|
May 28, 2025 |
|
From Dragon’s Den Rejection to £4.5M: The Hair Syrup Growth Story
|
May 21, 2025 |
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The AI Stack Powering Our 8 Figure DTC Agency Group in 2025
|
May 15, 2025 |
|
The Funnel Strategy Behind IM8’s Brand Launch
|
May 08, 2025 |
|
How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years
|
May 02, 2025 |
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TikTok Shop Masterclass: Lessons from £20M of Spend
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Apr 23, 2025 |
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How US DTC Brands Are Using AI and Data Strategy to Scale Faster Than Brands in the UK
|
Apr 09, 2025 |
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The Ultimate AI Creative Workflow: AI Prompts to Build 6-Figure Creatives in Days
|
Apr 02, 2025 |
|
How Zach Murray Scaled Foreplay to 10,000+ Users
|
Mar 20, 2025 |
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Meta ads not landing? Steal our viral TikTok ad strategy that’s SCALING creatives on Meta
|
Mar 07, 2025 |
|
How to Build a Brand Through Storytelling on Social Media - Our Proven Strategies
|
Feb 26, 2025 |
|
The Blueprint for Launching a Creator-Led Brand in 2025: Here's how I built mine.
|
Feb 19, 2025 |
|
The Founder’s Guide to PR with Elissa Corrigan: How to Get Your Brand in the Media
|
Feb 12, 2025 |
|
The 2025 Ecom Playbook: Trends, Tactics & What’s Next
|
Feb 06, 2025 |
|
How Matt Holland's Legacy Retailer Became a 8-Figure DTC Success
|
Jan 29, 2025 |
|
Scaling D.Louise to 8 figures: The Blueprint for a Founder-Led Jewellery Empire
|
Jan 15, 2025 |
|
How We Use Reddit to Build Authentic Ads That Convert
|
Jan 08, 2025 |
|
Mastering TikTok Shop in 2025 with the CEO of the #1 UGC Platform, Insense
|
Jan 02, 2025 |
|
Puresport’s 7-Figure Blueprint for Community-Led DTC Growth
|
Dec 18, 2024 |
|
Building Free Soul: How Arjun Sofat Bet Big on TikTok and Pioneered Social Commerce
|
Dec 11, 2024 |
|
We Drove 400% Growth for a Brand Using this Creative Strategy Process
|
Dec 04, 2024 |
|
Our Exact Research Blueprint for Crafting Winning Ads
|
Nov 27, 2024 |
|
Matt Kelly’s Vision for Scaling Spacegoods: The £10M to £100M Journey
|
Nov 20, 2024 |
|
Develop an 8-Figure Founders Content Strategy in 50 minutes
|
Nov 13, 2024 |
|
The Exact Hiring Blueprint to Build an 8-Figure D2C Brand
|
Oct 03, 2024 |
|
How We're Using AI to Transform Performance Creative for D2C Brands
|
Sep 26, 2024 |
|
The EXACT Black Friday Strategy that Made The Essence Vault £3M in 2 Days...
|
Sep 11, 2024 |
|
Mastering CRO and Landing Pages: Oliver Kenyon's 12 Years of Expert Insights
|
Sep 04, 2024 |
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The TikTok Shop Strategy That’s Making Us $55k Every Single Day
|
Aug 21, 2024 |
|
How Laurence Acquired & Operates 7 D2C Brands at Once!?
|
Aug 13, 2024 |
|
Brand Growth Hacks: Influencer Seeding, Attention-Grabbing Hooks & Private Communities
|
Jul 30, 2024 |
|
He made MILLIONS through D2C before losing it all.. But bounced back!?
|
Jul 23, 2024 |
|
How To Scale Your Brand To 8-Figures: Chapter 1
|
Jul 09, 2024 |