The Orita Podcast
By Aaron Schwartz
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Category: Marketing
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Episodes: 101
Description
Each week, I'm sitting down with the most interesting people in eCommerce - founders, investors, marketers, and agency leaders who are actually doing the work. We're skipping past the highlight reels and getting into the real stories that shaped their success.
| Episode | Date |
|---|---|
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Tailored Growth: Building Modern Citizen Without the Startup Script
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Sep 23, 2026 |
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The Second Order Effect: Why the First Sale Is the Least Important One
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Sep 14, 2026 |
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Special Delivery: Michael Epstein on Bringing Digital Precision to Physical Mail
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Sep 14, 2026 |
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Stay a While: Turning Subscriptions Into a Channel, Not a Checkbox
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Aug 19, 2026 |
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Retention by Design: Building Arcady Media and making AI useful for ecommerce
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Aug 18, 2026 |
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How Did You Hear About Us: Matt Bahr on Post-Purchase Insights and AI
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Aug 17, 2026 |
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Chief of Stack: Shopify, Smarter Operations, and What Comes After the Search Box
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Aug 05, 2026 |
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Behind the Metric: How Hark Turns Customer Stories Into Growth Signals
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Jul 24, 2026 |
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Scalero and the Art of Saying No: Focus, Email, and AI
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Jul 21, 2026 |
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From Dashboards to Decisions: Analytics, Attribution, and AI Inside Klaviyo
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Jul 16, 2026 |
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Partnerships Unlocked: Building Scalable Alliances at Klaviyo and Beyond
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Jul 14, 2026 |
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Pore Over the Data: Running Ecommerce at Dermalogica in the AI Era
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Jul 13, 2026 |
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Carry On, Naturally: Peak Design's craft, community, and climate-minded commerce
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Jul 10, 2026 |
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Same Scent, Different Story: Building Dossier for a New Era of Fragrance
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Jun 06, 2026 |
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Beyond the Belt: Turning DudeRobe From Shark Tank Into a Lasting Brand
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Jun 04, 2026 |
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Built From Skratch: Leading an Athlete-first Brand Through its Next Chapter
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Jun 03, 2026 |
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The Expand Mindset: Scaling Customer Growth in Klaviyo's AI Era
|
Jun 01, 2026 |
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The Partnership Layer: Building Growth Through Better Relationships
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May 29, 2026 |
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Tell Me What You Really Think: Product Feedback in Commerce
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May 28, 2026 |
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Higher Than Usual Conversions: AI Voice, High-Intent Shoppers, and the Return of the Phone
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May 27, 2026 |
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Pixel Perfect: AI Email and What Shopify Brands are Missing
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May 26, 2026 |
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Out of the Lab: AI That Works in the Real World
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May 20, 2026 |
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Citizens of the Brand: Loyalty That Goes Beyond the Transaction
|
May 19, 2026 |
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Reading Retail in Real Time: Covering Commerce at Full Speed
|
May 18, 2026 |
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Shelf, Runway, Inbox: DTC Marketing Inside Consumer Brands
|
May 15, 2026 |
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Uncorking Real Retention: A CRM playbook from Sephora to the Wine Biz
|
Apr 30, 2026 |
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Absolute Advantage: Building an Agency That Outlasts Every Platform
|
Apr 30, 2026 |
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Electric Eye on Shopify: Systems, Conversion, and What Comes Next
|
Apr 30, 2026 |
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Stop Emailing the Wrong People: Building Orita’s Intent Engine
|
Apr 28, 2026 |
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From Checkout to Doorstep: Marketing ShipBob’s Fulfillment Engine
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Apr 27, 2026 |
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Revenue Rocket Science: Retention Systems from Klaviyo to Shopify
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Apr 24, 2026 |
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Thread Count: What Moves the Needle in DTC
|
Apr 23, 2026 |
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Brief Encounters: Tommy John x Rivo on CX-Led Retention
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Apr 22, 2026 |
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Deploy the Agents: AI agents for Omnichannel Retention
|
Apr 20, 2026 |
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SuperAngel Signals: Picking Commerce Winners Before the Crowd
|
Apr 17, 2026 |
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Treats, Tech, and Tactics: CRM Lessons from BARK
|
Mar 27, 2026 |
|
Bad Content Is a Tax: Shopify, Operators, and AI-era Growth
|
Mar 19, 2026 |
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One Site Per Customer: Marko Bon on Domaine’s Experience-First Shopify Scale Machine
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Mar 19, 2026 |
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The Partnership Era: Building Strategic Alliances That Unlock Growth Worldwide
|
Mar 12, 2026 |
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Family Threads: How The Normal Brand Blends Legacy, Loyalty, and Leading-Edge Tech
|
Feb 26, 2026 |
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Designing E-Commerce Success: John Surdakowski's Journey from Freelancer to Founder
|
Feb 20, 2026 |
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Inbox Alchemy: Turning EMEA Email Programs into Predictable Revenue
|
Feb 18, 2026 |
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Beyond CRO: The Growth Experiment Mindset
|
Feb 13, 2026 |
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Entertain to Retain: Humor, AI & Customer Loyalty
|
Feb 11, 2026 |
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Founders Who Deliver: The Package That Sparked a Unicorn
|
Feb 10, 2026 |
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Crossing Borders, Cracking Logistics: Inside the Shipping Wars
|
Feb 06, 2026 |
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Killing the Popup: What 2,000+ Shopify Brands Taught Me About Conversion
|
Feb 03, 2026 |
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Community Over Competition: Inside the $10B Disruptor Economy
|
Feb 02, 2026 |
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From Jets to Unicorns: The Architect Behind Billion-Dollar Brands
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Jan 23, 2026 |
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Schlep Happens: How Hulken Rolled Its Way to 8-Figures
|
Jan 22, 2026 |
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Off Topic to On Target: Leadership, D2C’s Evolution & the Creator Economy
|
Jan 22, 2026 |
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Swipe, Buy, Ghost: Fixing Post-BFCM Churn Before It Starts
|
Jan 11, 2026 |
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Cutting Through the Noise: UX, ROI, and a Straight Razor
|
Jan 08, 2026 |
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Bootstrapping a Billion-Dollar CRM: Growth, Guts & the Power of Owning Your Data
|
Jan 06, 2026 |
|
The Flywheel Strategy: How to Turn AI into ROI for DTC Brands
|
Dec 18, 2025 |
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Sticky Strategies: Secrets to Customer Retention and DTC Growth
|
Dec 15, 2025 |
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Beyond the Funnel: Building Smarter DTC Brands
|
Dec 15, 2025 |
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From Pop-Ups to IPO: Jake Cohen on Klaviyo’s Rise and What’s Next for Commerce
|
Dec 15, 2025 |
|
The Agency Whisperer: Rachel Jacobs on Building Community & the Future of Agencies
|
Dec 08, 2025 |
|
Retention, Reimagined: Data, AI, and Building Brand Loyalty
|
Dec 04, 2025 |
|
Active Ingredients: How U Beauty Blends Luxury Storytelling with Data-Driven Growth
|
Dec 03, 2025 |
|
Growing Up CPG: Lucas Ballasy on Scaling Brands and Barrel
|
Nov 20, 2025 |
|
Retention Royalty: Two Experts Turning Email and SMS Into Revenue Machines
|
Nov 17, 2025 |
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The Guy Big Brands Call: Rick Watson on What He’s Learned Advising the DTC 1%
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Nov 11, 2025 |
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House Slippers to Household Name: Bianca Gates on Building Birdies
|
Nov 06, 2025 |
|
AI-Driven Retention: The Next Era of Lifecycle Marketing
|
Oct 29, 2025 |
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Rescue, Revive & Thrive: How Fan Bi Turns Around Overlooked Brands
|
Oct 29, 2025 |
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Slice, Scale, Repeat: Inside Misen’s DTC Evolution
|
Oct 22, 2025 |
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Fresh Cuts, Bold Moves: How ButcherBox Blends Value, Data, and Loyalty
|
Oct 21, 2025 |
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Unlocking the Ops Edge: Scaling DTC Through Smart Operations
|
Oct 16, 2025 |
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From Sharp Edges to Soft Gels: Storytelling, Growth, and Longevity Marketing
|
Oct 10, 2025 |
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Partners, Personalization & Performance: How Collaborations and Data Keep Brands Ahead of the Curve
|
Oct 09, 2025 |
|
Cookware, Capital & Contrarian Bets: Caraway’s Rise, Sticker’s Playbook, and the New Rules of Growth
|
Sep 25, 2025 |
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Domaine Knowledge: Helping DTC’s Biggest Brands Future-proof with Shopify
|
Sep 25, 2025 |
|
Hot Takes & Hard Truths in E-Comm
|
Sep 24, 2025 |
|
Fighting Fraud and Fueling Loyalty: Lessons in Trust, Community Building, and Durable Growth
|
Sep 09, 2025 |
|
The New Standard in Retention: How a Next-Gen Agency is Rewriting the Rules of Loyalty
|
Sep 09, 2025 |
|
Borrowed Brains, Big Wins: Why Fractional Talent is the New DTC Growth Hack
|
Sep 09, 2025 |
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Direct Mail = BFCM Game-Changer: Uncover Untapped Buys and Boost Holiday Revenue
|
Aug 22, 2025 |
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Laughs, Data & Denim: Inside The Perfect Jean's DTC Playbook
|
Aug 04, 2025 |
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Hard Calls, Clear Advice: Why Tina Bou-Saba is a Founder's "First Call" for Strategic Shifts
|
Aug 01, 2025 |
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AI, But Make It Profitable: Octane AI's Ben Parr on Turning Data Into Dollars
|
Jul 28, 2025 |
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Make Your List (And Warm It Twice): Your BFCM Email Retention Plan Starts This Summer
|
Jul 24, 2025 |
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Sweet and Sticky Retention: How FlowCandy and Sticky Digital Keep Customers Coming Back
|
Jul 21, 2025 |
|
Build Smarter, Retain Better: What's Working in Shopify in Right
|
Jul 08, 2025 |
|
Sales Tips. From $10m - $100m. Like, really really really good sales tips.
|
Jul 01, 2025 |
|
Slim Stacks, Strong Brands: Secrets of eCommerce Success
|
Jun 26, 2025 |
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The "Write" Way to Build Community: How Great Writing Can Be Your Best Retention Strategy
|
Jun 04, 2025 |
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Accelerating Shopify Stores and Turning Pro: From Storefront Optimization to Lessons in Leadership
|
Jun 04, 2025 |
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Commerce That Converts: How to Design and Build Better Digital Experiences
|
May 27, 2025 |
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From Wishlists to Wallets (Quick Wins for Shopify Retention)
|
May 14, 2025 |
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From Sewing Socks to Voice-Controlled Jackets: Building Through Tariffs, with Aman Advani and Orita's Aaron Schwartz
|
May 12, 2025 |
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DTC is a Dumpster Fire (But Make it Profitable), with Matt Fier, Elliot Kovac, Zac Fromson, and Orita's Aaron Schwartz
|
May 12, 2025 |
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Operations in the Time of Tariffs, with Prince Ghosh, Justin Seidenfeld, and Orita's Aaron Schwartz
|
May 12, 2025 |
|
The Lifecycle Loop (Win, Keep, Repeat, High Five), with Jess Chan, Melanie Balke, Jessica Levinson, and Orita's Aaron Schwartz
|
May 12, 2025 |
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The Truth About Retention: Why Most Brands Are Doing It Backwards, with Karly Craig and Daniel Brady
|
Apr 02, 2025 |
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The Hidden Opportunities VCs Are Betting On, with Caitlin Bolnick Rellas and TJ Mahony
|
Mar 26, 2025 |
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No Signals, No Safety Net: How Founders Make Risky Decisions Anyway, with Kyle Bertin & Yaw Aning
|
Mar 19, 2025 |
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How to Make Big Bets When You Have No Idea If You’re Right, with Kyle Hency and Rishabh Jain
|
Mar 12, 2025 |
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While You're Obsessing Over Email, Your Competitors Are Mastering This Emerging Channel
|
Mar 05, 2025 |
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Why You Need To Start Leaving a Little Mystery With Your Customers, with Peyton Fox, Lenin Batista, and Gabrielle Pitman
|
Feb 26, 2025 |