Renovating Real Estate
By Sandy McMaster on real estate, identity, and the business behind the brand.
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Episodes: 76
Description
Real estate is changing fast. And like any renovation, things get messy.
Renovating Real Estate is a solo show for agents, brokers, and owners navigating consolidation, shifting consumer trust, and business development in the age of AI, without losing one timeless truth: this is a people business.
Most people don’t know what problem they’re wired to solve—and even when they do, they never operationalize it. Here, we do both, so your identity becomes your advantage.
Hosted by Sandy McMaster, founder of Identity Ops and a real estate agent in the Northern VA/Washington, DC market.
sandymcmaster.substack.com
sandymcmaster.substack.com
| Episode | Date |
|---|---|
|
Lead the Conversation, Don’t Perform
|
Jul 07, 2026 |
|
The Stance Gap
|
Jun 30, 2026 |
|
It Isn’t Just A Tough Market. It’s a New Industry.
|
Jun 23, 2026 |
|
If You’re Resentful, Read This
|
Jun 16, 2026 |
|
Before You Blame the Agent, Show Me Your Training
|
Jun 09, 2026 |
|
Mid-Year Review, 2026 Edition: Stats vs. Standards
|
Jun 02, 2026 |
|
Stop Calling It Relational
|
May 26, 2026 |
|
We're used to that...
|
May 19, 2026 |
|
From Convincing to Conviction: The Operator’s Upgrade
|
May 12, 2026 |
|
The "Fortress Of Solitude" For Real Estate Operators
|
May 05, 2026 |
|
Before You Hire A Coach, Ask for the Operating System
|
Apr 28, 2026 |
|
What's in a name?
|
Apr 21, 2026 |
|
The quarter you can't screenshot
|
Apr 14, 2026 |
|
Stop selling real estate
|
Apr 07, 2026 |
|
The Relationship Trap
|
Mar 31, 2026 |
|
The New Premium People Pay For: Conviction
|
Mar 24, 2026 |
|
Why Agents Will Leave: It’s Not the Split
|
Mar 17, 2026 |
|
You Don't Rise To Strategy. You Default To Wiring.
|
Mar 10, 2026 |
|
Intention Isn’t A Defense. Outcomes Are.
|
Mar 03, 2026 |
|
The Minimum Effective Day
|
Feb 24, 2026 |
|
Running A Real Estate Business? Prove It.
|
Feb 17, 2026 |
|
Maybe It's You: The Training Crisis No One Wants to Talk About
|
Feb 10, 2026 |
|
If you promise it, protect it.
|
Feb 03, 2026 |
|
“Culture” Isn’t the Answer. It’s the Dodge.
|
Jan 27, 2026 |
|
Standing Solo, On Purpose
|
Jan 20, 2026 |
|
Platform ≠ Practice
|
Jan 12, 2026 |
|
The Purpose Paradox: Why 71% of Agents Fail (And How Little p Purpose Saves the Other 29%)
|
Jan 06, 2026 |
|
From Busy to Better: Real Estate Lessons from 2025
|
Dec 26, 2025 |
|
Updated: Inside Organized Real Estate: A Board President's View on NAR's Transformation
|
Dec 19, 2025 |
|
Is this the beginning of the great divide?
|
Dec 12, 2025 |
|
Stop Giving Agents Canva Templates. They Need This Instead
|
Dec 05, 2025 |
|
Addition by Subtraction: What Heartache Teaches Us About Building 2026
|
Nov 28, 2025 |
|
If Compliance Made You Competent, Identity Will Get You Chosen
|
Nov 21, 2025 |
|
Who's your client?
|
Nov 14, 2025 |
|
Why 99% of Agents Never Use Their Brokerage Tools (And How You Can Do It Differently)
|
Nov 07, 2025 |
|
How to Lead Real Estate Agents Through Chaos (Even When You Don't Have All the Answers)
|
Oct 31, 2025 |
|
“Just Build Relationships” May Be The Wrong Advice
|
Oct 24, 2025 |
|
The Business Planning Revolution Your Brokerage Needs (Hint: It's Not Another PDF)
|
Oct 17, 2025 |
|
Before You Switch Firms, Ask Your Broker This One Question
|
Oct 10, 2025 |
|
The Adaptibility Advantage
|
Oct 03, 2025 |
|
Reffkin's Checkmate: Is This The Beginning Of The Great Consolidation?
|
Sep 26, 2025 |
|
Tools Are Not A Culture
|
Sep 19, 2025 |
|
Is real estate a team sport? Or a solo endeavor?
|
Sep 12, 2025 |
|
The Retention Paradox: Does Adding More Agents Actually Damage Your Brokerage?
|
Sep 05, 2025 |
|
Culture Isn't Free Coffee
|
Aug 29, 2025 |
|
Tiger Training: Why Stress Management Is Your Most Underrated Business Skill
|
Aug 22, 2025 |
|
The Hidden Cost of "Good Enough"
|
Aug 15, 2025 |
|
Do Less, Just Do It Better
|
Aug 08, 2025 |
|
Architectural Integrity
|
Aug 01, 2025 |
|
Identity-Based Recruiting: Building a Brokerage That Attracts Its Own Kind
|
Jul 25, 2025 |
|
Conversations That Convert
|
Jul 18, 2025 |
|
Decide for Yourself: Independent Thinking in Real Estate
|
Jul 11, 2025 |
|
Rethinking Relationships In Real Estate
|
Jul 03, 2025 |
|
Navigating the industry renovation
|
Jun 27, 2025 |
|
Mid-Year reality check: Rethinking the "annual plan" mindset
|
Jun 20, 2025 |
|
The art of "no right answer"
|
Jun 13, 2025 |
|
From Recruitment to Retention
|
Jun 06, 2025 |
|
Time waits for no one
|
May 30, 2025 |
|
Grace under pressure
|
May 23, 2025 |
|
Why most marketing advice misses the mark
|
May 16, 2025 |
|
From ideas to impact
|
May 10, 2025 |
|
Know your voice
|
May 02, 2025 |
|
Wake up your agents and your culture
|
Apr 25, 2025 |
|
Which marketing plan is right for you?
|
Apr 18, 2025 |
|
Three steps to conquer the chaos of a Spring market
|
Apr 11, 2025 |
|
The testimonial we all want
|
Apr 04, 2025 |
|
A real estate reality check
|
Mar 29, 2025 |
|
Uncertainty everywhere?
|
Mar 21, 2025 |
|
The art of saying no: and the confidence it breeds within you
|
Mar 15, 2025 |
|
Warning Signs
|
Mar 07, 2025 |
|
Change won't wait
|
Mar 06, 2025 |
|
It's not what you say, it's how you say it...and if you mean it.
|
Feb 21, 2025 |
|
What's your marketing made of?
|
Feb 14, 2025 |
|
Realtor ADD
|
Feb 07, 2025 |
|
Success lab replay: renovate & elevate your marketing strategy
|
Dec 08, 2024 |
|
Break the Business Planning Cycle
|
Oct 15, 2024 |