Better Marketing – Marketing Magic in Minutes is a weekly podcast for service-based and professional service business owners who want clearer, calmer, more effective marketing, without the overwhelm. Hosted by Tracy Heatley, Chartered Marketer and one of the world’s first CIM Certified AI Marketing Specialists, each short episode delivers practical marketing insight you can actually use. No noise, no jargon, no chasing shiny objects. Just strategic thinking, real-world examples, and grounded guidance that fits real businesses. Every episode is designed to help you make better marketing decisions, build a stronger brand, and stay relevant in a fast-changing world, including the responsible, strategic use of AI. Tracy blends proven marketing principles with modern tools and thinking, so you’re not constantly starting again or reacting to the latest trend. Inside Better Marketing - Marketing Magic in Minutes, you’ll find: • Clear marketing strategy explained simply • Practical guidance on AI, digital, and traditional marketing • Straight-talk on what matters, what doesn’t, and why • Bite-sized actions you can apply immediately • Reassurance, clarity, and confidence for business owners doing it all Topics include marketing mindset, strategy, positioning, content, email marketing, brand voice, AI in marketing, social media, and how to avoid sporadic, reactive marketing. Some episodes include guest conversations, but the focus always stays on what you need to move forward. This podcast is not about doing more marketing. It’s about doing better marketing. With over 25 years of experience working with service-based and professional service businesses in the UK and internationally, Tracy shares insight that helps you think more clearly, feel more confident, and take action that actually moves the needle. New episodes are released weekly. Subscribe to Better Marketing – Marketing Magic in Minutes and give your business the attention it deserves.