If you were to speak to B2B leaders about growing business, you'd see that business growth can usually be divided into levels - and each level requires a new set of tactics or strategies to get to the next. But we each, especially in the B2B space, also operate in some zone of genius that we aim to contribute to others. Some in saturated markets where they need to break free. Others in emerging markets where they need to achieve salient clarity. Either way, we saw they needed a platform to speak their mind. Which is why we started the Genius Scale podcast.