In this provocatively named podcast aimed at non-Marketing executives who are trying to manage, fix or just understand Marketing, Duncan Potter, a CMO for the last 25 years, discusses the critical role of marketing in driving business success. He outlines essential marketing topics that will be covered in upcoming episodes, emphasizing the importance of aligning marketing strategies with business goals. If you are an executive who wants to understand what these Marketing people are doing, talking about, measuring or spending money on this is for you!!