Cover Brand
By Ethan Decker
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Category: Marketing
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Episodes: 70
Description
Uncover the secrets of successful branding with Cover Brand!
Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.
Subscribe now and expand your brand horizons!
Books We Love: https://bookshop.org/lists/cover-brand
Our Cover Brand Spotify Playlist. - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg
Theme Music - Take a Step Back by Jamie Block
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| Episode | Date |
|---|---|
|
The Two-Body Problem
|
May 05, 2026 |
|
Belonging is Not a Funnel
|
Apr 28, 2026 |
|
From Invisible to Inevitable
|
Apr 21, 2026 |
|
The Literal Trap
|
Apr 14, 2026 |
|
From Inside the Jar
|
Apr 07, 2026 |
|
Minutes, Not Months
|
Mar 31, 2026 |
|
Big Ideas Start Small
|
Mar 24, 2026 |
|
Start With What
|
Mar 17, 2026 |
|
Distinctive Beats Descriptive
|
Mar 10, 2026 |
|
Own Your Edge
|
Mar 03, 2026 |
|
Escape the Sea of Sameness
|
Feb 24, 2026 |
|
Niche or Noise
|
Feb 17, 2026 |
|
Luxury Isn’t Louder
|
Feb 10, 2026 |
|
Consistency Beats Novelty
|
Feb 03, 2026 |
|
Multisensory Branding
|
Jan 27, 2026 |
|
Growing Tusks
|
Jan 20, 2026 |
|
Meaning and Memorability
|
Jan 13, 2026 |
|
Actionable Strategies
|
Jan 06, 2026 |
|
Your Brand's Hidden Gem
|
Dec 30, 2025 |
|
Champagne & Chocolate
|
Dec 23, 2025 |
|
Optimal Distinctiveness
|
Dec 16, 2025 |
|
Gut Health For Marketers
|
Dec 09, 2025 |
|
A Tagline That Travels
|
Dec 02, 2025 |
|
Digital Fashion with Laura Diral
|
Nov 25, 2025 |
|
On Brand Ep. 8: Everybody Hurts (Sometimes)
|
Nov 20, 2025 |
|
Viral Conditions with Evante Daniels
|
Nov 18, 2025 |
|
On Brand Ep. 7: No Cords Attached
|
Nov 13, 2025 |
|
Vibe Marketing with Amy Biondo
|
Nov 11, 2025 |
|
On Brand Ep. 6: Character Building (for Characters)
|
Nov 06, 2025 |
|
Revealing the Real with Michele Blazier and Arissa Kirkland
|
Nov 04, 2025 |
|
On Brand Ep. 5: Go Viral… in Ten Months
|
Oct 30, 2025 |
|
Traps & Treasures with Crys Kelly
|
Oct 28, 2025 |
|
On Brand Ep. 4: Sip, Sip, Strategy — When “Viral” Meets “Operational”
|
Oct 23, 2025 |
|
Benefits Not Buzzwords with Joel Grabois
|
Oct 21, 2025 |
|
On Brand Ep. 3: Premium, Please — When “Value” Brands Go Glam
|
Oct 16, 2025 |
|
Still Space, Camp with Julianna Strickland
|
Oct 14, 2025 |
|
On Brand Ep 2: Legs, Loyalty & the Science of Staying On-Brand
|
Oct 09, 2025 |
|
Brand Character with Michele Blazier
|
Oct 07, 2025 |
|
On Brand Ep. 1: Dunkin’, Jimmy Fallon & the Absurdity Olympics of Branding
|
Oct 02, 2025 |
|
Authenticity Paradox with Carl Roose
|
Sep 30, 2025 |
|
Branding Innovation with Billy Otteman
|
Sep 23, 2025 |
|
From Tamales to Tito’s: Branding Without the Jargon with Guillermo Saenz
|
Sep 16, 2025 |
|
New Brand Haircut with Arissa Kirkland
|
Sep 09, 2025 |
|
The New Familiar with Josie Ellerbee
|
Sep 02, 2025 |
|
Relevant to the Elephant with Drew Bonder
|
Aug 26, 2025 |
|
Geek Out, Get Noticed with Melanie Jennings
|
Aug 19, 2025 |
|
Sizzle and Impact with Chris Barge
|
Aug 12, 2025 |
|
Rational Rationales with Priscilla McKinney
|
Aug 05, 2025 |
|
Brand Succession with Lindsay Sutula
|
Jul 29, 2025 |
|
The Cost of Dull with Eric Forsyth
|
Jul 22, 2025 |
|
Explore and Exploit with Amelia PS
|
Jul 15, 2025 |
|
Swag and Strategy for Brand Growth
|
Jul 08, 2025 |
|
Demystifying Brand Value with Rocky Longworth
|
Jul 01, 2025 |
|
Use the Weak Force with Carol Kauder
|
Jun 24, 2025 |
|
Reputation Over Brand with Jeff Leitner
|
Jun 17, 2025 |
|
Brand Archetypes with Nikki Nagy
|
Jun 10, 2025 |
|
Inside Out Branding with Perry Maughmer
|
Jun 03, 2025 |
|
Mere Familiarity with Lili Siegelson
|
May 27, 2025 |
|
Fight Unfair with T Strickland
|
May 20, 2025 |
|
Commit to the Bit with Anne Macomber
|
May 13, 2025 |
|
Ladder of Abstraction with Steve Morris
|
May 06, 2025 |
|
Memorable Merch with Steven Bell
|
Apr 29, 2025 |
|
Ideal Client Needs with Chelle Johnson
|
Apr 22, 2025 |
|
Brand Personality with Rajev Sivarasa
|
Apr 15, 2025 |
|
Show Don’t Tell with Dan Smink
|
Apr 08, 2025 |
|
Brand Body Language with Andy Wilson
|
Apr 01, 2025 |
|
Brand Neighborhood with Sima Ali
|
Mar 25, 2025 |
|
What is "Brand"? with Marc Wallace
|
Mar 18, 2025 |
|
Brand Architecture with Peggy McCartha
|
Mar 18, 2025 |
|
Cover Brand: Opening Act
|
Mar 07, 2025 |