The Handcrafted Podcast: The Business of making things

By Paul Mencel

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Image by Paul Mencel

Category: Arts

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Subscribers: 2
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Episodes: 45

Description

The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.


Episode Date
Don’t Be Seen as a Commodity: you don’t win by being cheaper
Feb 09, 2026
Four Costly Mistakes That Hold Maker Businesses Back
Feb 02, 2026
Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Jan 26, 2026
Why Your Sales Process Isn’t Working (And How to Fix It)
Jan 19, 2026
The 8 Website Essentials Every Maker Needs to Generate Better Leads
Jan 12, 2026
Goals, Not Resolutions: How to Reverse-Engineer Your Revenue in 2026
Jan 05, 2026
Consistency, Commitment, and Showing Up (Even When It’s Hard)
Dec 29, 2025
Reflect Before You Reset: A Better Way to Think About Goals
Dec 22, 2025
Office Hours: Pricing Confidence, Systems That Save You, Lead Generation, and Hiring Your First Employee
Dec 15, 2025
The Five Game-Changers That Took My Business to the Next Level
Dec 08, 2025
Should You Open a Showroom? Why It Might Be the Best Move You Ever Make
Dec 01, 2025
Why My Maker Business Doesn’t Have an Online Store
Nov 24, 2025
Stop Hiring the Wrong People: How to Build a Shop Team That Actually Works
Nov 17, 2025
Eight Free Ways to Get Customers When Your Phone Isn’t Ringing
Nov 10, 2025
Office Hours: When to Build Systems, Run Ads, and Close More Sales
Nov 03, 2025
Don’t Niche Too Soon (or Too Late): Let the Market Guide You
Oct 27, 2025
Going Beyond Expectations: The Power of Unreasonable Hospitality
Oct 20, 2025
Working with Interior Designers: The Secret to Consistent Work and High-Value Clients
Oct 13, 2025
Social Media Strategy for Makers
Oct 06, 2025
Keeping Clients Committed: Deposits, Checkpoints, and Clear Expectations
Sep 29, 2025
Finding the Real “Silver Bullet” in Business Growth
Sep 22, 2025
Office Hours: Single-Maker Workflow, Meta Ads Readiness, Niche Focus & Pricing Math
Sep 15, 2025
Scaling Your Woodworking Business with Strategic Revenue Planning
Sep 08, 2025
Different Beats Best: Be the Purple Cow
Sep 01, 2025
Office Hours: CNC in the Shop, Working with Designers, and Building a Collection
Aug 25, 2025
From Hello to Handshake: My Sales Process for Makers
Aug 18, 2025
The Four Pillars of Enlightened Manufacturing: Building a Business with Purpose
Aug 11, 2025
Office Hours: Scaling Beyond Etsy, Holding the Line on Price, and Making Time for Systems
Aug 04, 2025
How I Actually Use AI in My Handmade Business (And What I Avoid)
Jul 28, 2025
Craft at Every Touchpoint: Building a Luxury Experience from Quote to Delivery
Jul 21, 2025
Office Hours: Burnout, Pricing, Sales, and Quality Control
Jul 14, 2025
From Side Hustle to 7 Figures: The Philadelphia Table Company Origin Story
Jul 07, 2025
From Cash Chaos to Profit Clarity: My Shop’s Cash Flow Turnaround
Jun 30, 2025
Think Like a Luxury Brand: How to Attract High-End Clients
Jun 23, 2025
The Human Touch: Why AI Will Never Replace the Artisan
Jun 09, 2025
How to Talk About Price Without Flinching (Plus: Letting Go of Control in the Shop)
Jun 02, 2025
Selling Before Building: What a Delayed Table Taught Me About Leadership, Clients, and Risk
May 26, 2025
Your Brand Is Not Just Your Logo: A Maker’s Guide to Real Marketing
May 19, 2025
From Chaos to Clarity: Structuring Your Day as a Maker-Founder
May 05, 2025
Who’s It For? How to Find (and Talk to) Your Ideal Client
Apr 28, 2025
The Flywheel Effect: Why Consistency Builds Greatness
Apr 21, 2025
Stop Staring at the Scoreboard: How to Play a Better Game in Business
Apr 14, 2025
Sales First: How I Broke the $1M Barrier Without Ads
Apr 08, 2025
“Why Ads Won’t Save Your Business”
Apr 02, 2025
"Crafting Luxury: Why Raising Your Prices Attracts Better Clients"
Mar 14, 2025