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You know the score, but what happens on the pitch is only half the story .
Soaring ticket prices. Endless subscription fees. Baffling rule changes. Even the most diehard fans are left wondering: why?
Award-winning sports journalists Natalie Pirks & Colin Murray step back from a busy news cycle to deliver the business playbook.
Armed with razor-sharp wit and genuine curiosity, they bridge the gap between the sports business and the sport itself, unpacking the power plays shaping global games and decoding what they really mean for people in the stands.
From FIFA and F1 to the Premier League and major US sports, High Performance Business delivers top-down clarity straight from the pitch-side, court-side, and paddock.
Because when you understand the mechanics behind the machine, you're no longer sitting on the sidelines.
No business degree required.
Hosted on Acast. See acast.com/privacy for more information.
| Episode | Date |
|---|---|
|
Will Everton’s Sale Cost Fans Another Transfer Window?
|
Oct 28, 2026 |
|
Is Your Football Club at Risk? The Crisis Facing English Football
|
Oct 21, 2026 |
|
How Much Does ONE Bad VAR Decision Really Cost?!
|
Oct 14, 2026 |
|
What Is a Premier League Fan Actually Worth?
|
Oct 07, 2026 |
|
Ex Premier League Exec Chairman on Man City & Football's Soaring Wages
|
Oct 01, 2026 |
|
Man City Guilty of Premier League Charges: Former Chairman Speaks Out
|
Sep 29, 2026 |
|
How American Owners Could Change The Premier League Forever
|
Sep 23, 2026 |
|
How Much Does an F1 Crash ACTUALLY Cost? | Otmar Szafnauer
|
Sep 16, 2026 |
|
David Ornstein Breaks Down Biggest PL Transfers: Enzo Fernandez, Morgan Rogers, Bradley Barcola
|
Sep 09, 2026 |
|
Are The New Premier League Finance Rules Fair?
|
Aug 25, 2026 |
|
The Truth About WSL Wages, Sponsorship & the Lionesses
|
Aug 19, 2026 |
|
The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe
|
Aug 12, 2026 |
|
The Failed FIFA World Cup Sale & Is EPL Viewing Changing Forever?
|
Aug 05, 2026 |
|
Introducing High Performance Business, with Colin Murray & Natalie Pirks
|
Jul 29, 2026 |
|
World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments
|
Jul 21, 2026 |
|
"Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)
|
Jul 14, 2026 |
|
What's Really Happening Inside OpenAI? | Karen Hao (Re-Release)
|
Jul 07, 2026 |
|
Clarkson's Farm, The End Of Top Gear & More With Andy Wilman (Re-Release)
|
Jun 30, 2026 |
|
West Ham's Financial Crisis, Tottenham's Disaster, & World Cup Prize Money | Kieran Maguire
|
Jun 23, 2026 |
|
SpaceX IPO, Broadcom Crash & Anthropic Vs. OpenAI: The AI Bubble Explained | Andrew Ross Sorkin
|
Jun 16, 2026 |
|
How to Win & Host a World Cup Bid | Ex-Fifa Executive
|
Jun 09, 2026 |
|
The F1 Champion Who Conquered Silicon Valley | Nico Rosberg
|
Jun 01, 2026 |
|
How Private Equity Bankrupts Your Favourite Companies | Eric Ries
|
May 26, 2026 |
|
The £50,000 Lawyer Problem AI Solved In Half A Day | Daniel Priestley
|
May 19, 2026 |
|
Why Robert De Niro, Sly Stallone & The Muppets Sell Bread for Warburtons
|
May 12, 2026 |
|
Silicon Valley to China | Bill Gurley's 2026 Investment Playbook
|
May 05, 2026 |
|
How Much Money is Professional Darts Worth? | PDC CEO
|
Apr 28, 2026 |
|
Joe Wicks: Social Media In 2026, Dealing With Criticism & Sticking To The Mission
|
Apr 21, 2026 |
|
AI, Private Equity, & Predicting The Next Financial Crisis | Ex-Goldman Sachs CEO
|
Apr 14, 2026 |
|
Football Finance Expert Explains Man City's 115 Charges | Stefan Borson
|
Apr 08, 2026 |
|
How David Beckham Became Football’s First $500M Brand | Simon Bayliff
|
Mar 31, 2026 |
|
How an Unknown Sportswear Brand Landed Red Bull & McLaren | Castore
|
Mar 24, 2026 |
|
How I Raised £28.5M In Startup Capital | Spencer Matthews
|
Mar 17, 2026 |
|
BONUS: Pixar’s Secret Story Formula Behind Toy Story, Cars, & Monsters Inc. | Pete Docter
|
Mar 12, 2026 |
|
Why Gen-Z Will NEVER Be Wealthy | Tim Armoo
|
Mar 10, 2026 |
|
The Brutal Reality of Running a Premier League Football Club | Ex-Bournemouth Chairman
|
Mar 03, 2026 |
|
Are YouTube & Netflix Joining Forces? | Sidemen CEO
|
Feb 24, 2026 |
|
Struggling Student to Kurt Geiger CEO: How I Did It
|
Feb 17, 2026 |
|
Why Are Billionaires Rushing to Own Space?
|
Feb 10, 2026 |
|
What AI Will Look Like in 2030 | IFS CEO
|
Feb 03, 2026 |
|
Inside the $10 Billion Cybercrime Industry: Are We Safe?
|
Jan 28, 2026 |
|
How To Become a Billionaire | From Zero to £4.1B Sale
|
Jan 20, 2026 |
|
The Drink Startup Taking On Coca-Cola & Red Bull
|
Jan 13, 2026 |
|
From Flatlining to £25M: Layoffs, Marketing Genius & Product Messaging
|
Jan 06, 2026 |
|
How Did Deliveroo Become Worth £2.9Bn?
|
Dec 29, 2025 |
|
How Five Guys Franchised The UK & Europe
|
Dec 22, 2025 |
|
The Family Elf That Became a $100M Christmas Empire
|
Dec 16, 2025 |
|
How The Grand Tour & Clarkson's Farm Were Born | Andy Wilman
|
Dec 08, 2025 |
|
How The AJ Vs. Jake Paul Fight Was Made | Frank Smith
|
Dec 03, 2025 |
|
The Importance of Purpose & Finding Your Why
|
Nov 29, 2025 |
|
The Inside Story of Europe's First Budget Airline | easyJet Founder
|
Nov 25, 2025 |
|
Anything Above Zero Compounds
|
Nov 22, 2025 |
|
Which Country Will Win The AI race? | Microsoft UK CEO
|
Nov 18, 2025 |
|
Jake's Notebook | Are You Wasting Time? The Hidden Forces Shaping Your Discipline and Relationships
|
Nov 14, 2025 |
|
How Entrepreneurs Win in the Age of TikTok | Thea Green
|
Nov 11, 2025 |
|
Jake’s Notebook | How High Performance Began & Why Depth Is the New Currency
|
Nov 07, 2025 |
|
How WHOOP’s 22 Year Old Founder Outsmarted Nike | Will Ahmed
|
Nov 04, 2025 |
|
Jake’s Notebook | Remember When You Used to Be Good at Waiting?
|
Oct 30, 2025 |
|
The Man Behind McDonald’s $1B Tech Gamble | Atif Rafiq
|
Oct 28, 2025 |
|
Jake's Notebook | Learning to Live Well, Not Just Do Well
|
Oct 23, 2025 |
|
The Rapper Who Turned Down Millions to Build A Baby Skincare Brand | Krept
|
Oct 21, 2025 |
|
Jake's Notebook | Everything You’re Good At, You Were Once Bad At & Meeting Stelios In Monaco
|
Oct 16, 2025 |
|
The Woman Behind Matchroom's Empire - The Business of Boxing, Darts & Pool | Emily Frazer
|
Oct 14, 2025 |
|
Jake's Notebook | Héctor Bellerín's Life Advice, Leaving BT Sport and Reframing Envy
|
Oct 09, 2025 |
|
Branding Secrets That Took 'The Ordinary' to #1 & Tragic Loss of Their Co-Founder | Nicola Kilner
|
Oct 07, 2025 |
|
Jake's Notebook | Write A To DON'T List, Being Willing To Fail & A Listener Question
|
Oct 02, 2025 |
|
Why The Future of AI ISN'T As Scary As We Think & How To Prep for What's To Come
|
Sep 30, 2025 |
|
Jake's Notebook | Why I Turned Down Top Gear & How the Final 5% Sets You Apart
|
Sep 25, 2025 |
|
The Outsider CEO Disrupting F1's Dominance: Why Fast Feedback Wins
|
Sep 23, 2025 |
|
Jake's Notebook | Steven Bartlett & A Letter From Deciem's Co-Founder
|
Sep 18, 2025 |
|
Brutal Business Lessons From Child Star JoJo Siwa | Celebrity Endorsements & Creating a Personal Brand
|
Sep 16, 2025 |
|
OpenAI Insider’s Dark Warning on AI & The Hypocrisy of CEO Sam Altman
|
Sep 09, 2025 |
|
How To Spot If Your Boss Is Toxic & Surviving The Modern Workplace | Ben Askins
|
Sep 02, 2025 |
|
How I Sold My Startup To Adobe For $110M | Alex Packham
|
Aug 26, 2025 |
|
Monzo CEO: The Major Problem With Traditional Banking & How To Fix Financial Anxiety
|
Aug 19, 2025 |
|
Gary Stevenson | The Structural Flaw In Society Billionaires Don’t Want You To Know
|
Aug 12, 2025 |
|
From DIY T-Shirts To £100m Global Label: Represent’s Branding Blue Print
|
Aug 05, 2025 |
|
Will Music Survive AI & Turning $400 Into A Global Music Platform: Resident Advisor Founder Paul Clement
|
Jul 29, 2025 |
|
"You Can’t Monetize Burnout": The Rise, Fall & Rise Again Of Britain's Biggest YouTuber
|
Jul 22, 2025 |
|
Inside the Enhanced Games - The Controversial Startup Redefining Sport | Aron D'Souza
|
Jul 15, 2025 |
|
I Built an Ice Bath In My Garage, Now Ronaldo Uses it
|
Jul 08, 2025 |
|
He Risked His Life Savings to Build a $87 Million Business
|
Jul 01, 2025 |
|
I Left an $800M+ Dating App to Build Tinder for Mums
|
Jun 24, 2025 |
|
The Bold Strategy That Saved GQ & Made It Matter Again
|
Jun 17, 2025 |
|
How IKEA's CEO Transformed an 82-Year-Old Company in 5 Years
|
Jun 10, 2025 |
|
Richard Branson on Selling Virgin Records for $1B, Donald Trump & Going to Space
|
Jun 03, 2025 |
|
I Quit My Job At 51... Now I Own A Global Beauty Brand
|
May 27, 2025 |
|
The Day Rory Sutherland Became a Marketing Genius
|
May 20, 2025 |
|
The Genius Who Saved Nike - and Made Michael Jordan Iconic
|
May 13, 2025 |
|
They Only Had $36 Left… Now This Protein Bar is a $1B+ Brand
|
May 06, 2025 |
|
The Risky $5M Gamble That Made Five Guys Global
|
Apr 29, 2025 |
|
How Liberty Media Took Over Formula 1: Inside the Deal With the Man Who Bought F1
|
Apr 22, 2025 |
|
He Used To Deliver Pizza. Now He Runs a $2B+ Company.
|
Apr 15, 2025 |
|
How do you make a deal with Gordon Ramsay? HexClad CEO explains
|
Apr 08, 2025 |
|
Introducing: The Room Where It Happened, with Jake Humphrey
|
Mar 26, 2025 |