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| Episode | Date |
|---|---|
|
16 Jaspreet Arora from TCS | How I lead my marketing function: From support function to strategic business partner
|
Aug 11, 2026 |
|
15 Susanne Ejsted Isaksson | From marketing to growth: turning market insight into strategic choices and revenue
|
May 12, 2026 |
|
14 Katrin Marquardt from Kyndryl | How I lead my marketing function: How Kyndryl rebuilt its ABM engine to drive clarity, confidence, and commercial impact
|
Apr 28, 2026 |
|
13 Behind the scenes | One year of podcasting: the stats, the strategy, and the learnings from 15 episodes
|
Dec 22, 2025 |
|
12 Asbjørn Severin from Danelec | How I lead my marketing function towards commercial growth to unlock its full potential
|
Dec 11, 2025 |
|
11 Delfin Vassallo from Georg Fischer | How I lead my marketing department: where planning is important, plans less so, and where B2B doesn't mean boring 2 boring
|
Dec 02, 2025 |
|
10 Matti Tiitinen from Valtra | How I lead my farmer-focused marketing and sales team at Valtra
|
Oct 28, 2025 |
|
09 Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager
|
Sep 25, 2025 |
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08 Andrea Alter from Workday | How do you empower your team to embrace challenges and learn from mistakes? Discussion with Andrea
|
Aug 12, 2025 |
|
07 Helena Kappen from Microsoft | CMO’s perspective on AI
|
Jun 24, 2025 |
|
06 Pia Posio from Glaston Corporation | A Marketing Director's perspective on change
|
Jun 04, 2025 |
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04 Bita Popovic from Trimble | The Engineering Mindset: Revolutionizing Customer Experience in B2B
|
Apr 10, 2025 |
|
03 Sirpa Ikola from Schneider Electric | Sales and marketing as a spectrum of one – insights from an experienced former VP of Marketing and current business leader
|
Apr 02, 2025 |
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02 Patrícia Namba from Atlas Copco | How do you succeed in decentralized marketing? Lessons from Patrícia
|
Mar 03, 2025 |
|
01 Sandra Anderstedt from Sandvik | How do you make a 60-member ambassador program thrive in marketing?
|
Mar 03, 2025 |