Conversations That Convert

By Rick Storlie

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.

Image by Rick Storlie

Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 0
Reviews: 0
Episodes: 197

Description

A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.

Episode Date
Stop Getting Skipped. How AI Search Is Reshaping the Building Industry
Jul 07, 2026
TURNING WEB TRAFFIC INTO SALES: THE AI STRATEGY TO CONVERT HIGH-VALUE BUYERS
Jul 02, 2026
Stop Chasing. Start Specializing. From Storm Chaser to Porch & Deck Expert with Jason Jewison
Jun 24, 2026
Stop Chasing Small Tickets! How to Structure Your Business for Larger Remodeling Contracts with Michael Willson
Jun 17, 2026
Breaking Down the Buyer's Wall: The Future of New Home Sales Processes with Roland Nairnsey
Jun 10, 2026
Stop Being a Quote Shop: How Contractors Can Sell Value over Price
Jun 03, 2026
From Hidden Gem to Market Leader: S. Brown Construction Co. Social Media Case Study
May 27, 2026
From 0 to 1,400 Content Clicks: Bathrooms of Charleston Social Media Case Study
May 20, 2026
Scaling Beyond the Project: Moving from Contractor to Business Owner with Danny Kerr
Apr 29, 2026
Stop Quoting for Free - The Paid Proposal Strategy with Marti Amos
Apr 22, 2026
No More Tax Surprises: Proactive Planning for Growing Firms
Apr 15, 2026
Realtor to Remodeler - Featuring Brandon Williams from Bigfoot Contracting
Apr 08, 2026
3 Habits of Highly Profitable Builders with Paul Atherton
Apr 02, 2026
Transitioning from Craft to Business, Featuring Brad Huebner from Hammer & Grind
Mar 26, 2026
Scaling Smart - Using Virtual Assistants and AI, Featuring Chris Fox from Fox Construction
Mar 22, 2026
Win More Jobs with High-End Visuals - Featuring Will Pritikin from Aforma Design Studio
Mar 13, 2026
The Profit Blueprint - With Derek Isaac from Rapid Results Creator
Mar 06, 2026
Subcontractor Risk Management featuring Rusty Brett from HoundDog
Feb 26, 2026
3 Journeys of Builder & Remodeler Growth: Strategies & Lessons Learned With John Von Lagen
Feb 19, 2026
3 Journeys of Builder & Remodeler Growth - Strategies & Lessons Learned with Jason Radford
Jan 23, 2026
3 Steps to a high-quality annual marketing plan for builders - Converting Captured Leads into Appointments - Part VI
Jan 16, 2026
3 Steps to a high-quality annual marketing plan for builders - Capturing Leads - Part 5
Jan 09, 2026
3 Steps to a high-quality annual marketing plan for builders- Capturing Leads Part IV
Dec 18, 2025
3 Steps to a high-quality annual marketing plan for builders - Attracting Opportunities, Part III
Dec 12, 2025
3 Steps to a high-quality annual marketing plan for builders- Attracting Opportunities, Part II
Dec 04, 2025
3 Steps to a High-Quality Annual Marketing Plan for Builders- Attracting Opportunities, Part I
Nov 28, 2025
Videos that Convert Captured Leads into Phone Appointments- Part VII
Nov 20, 2025
Business Owner Mindset: The Key to Remodeling Success with Steve Wheeler from Remodelers Advantage
Oct 24, 2025
Don't DIY Your Next Software Integration - Do This Instead!
Oct 16, 2025
Paid Ad Video Examples That Attract Prospective Clients - Part VI
Oct 01, 2025
10 Ways to Use Short Form Video on Social Media to Attract Prospective Clients (6-10)
Sep 17, 2025
10 Ways to Use Short Form Video on Social Media to Attract Prospective Clients (1-5)
Sep 12, 2025
Secure Top Contractors Before Demand Surges
Aug 15, 2025
YouTube Video Examples that Attract Prospective Clients to Your Website- Part III
Aug 08, 2025
Part II- Website Video Examples That Capture Prospective Clients
Jul 22, 2025
Website Video Examples That Attract & Engage Prospective Clients (Live Stream) – Part 1
Jul 16, 2025
2025 Mid Year Market Update & Outlook
Jul 10, 2025
Leveraging Video to Scale Your Home-Building or Remodeling Company—Part 6 of 6
Jul 03, 2025
Using Video to Convert High-Quality Leads into Clients- Part 5 of 6
Jun 27, 2025
How to Capture High Quality Leads
Jun 20, 2025
The 2025 State of Residential Construction: Key Insights for Builders & Remodelers
Jun 13, 2025
Build More Earn More Stress Less with Outsourcing
Jun 05, 2025
Using Video to Attract High-Quality Opportunities
May 29, 2025
Why Video is a Builder’s Best Friend
May 15, 2025
Want More & Better Leads? DON’T Run Ads- DO this instead…Part IV
May 05, 2025
Pricing Mastery Simplified: The 5 Things You Must Know
Apr 27, 2025
3 Secrets to Generating More Referral Leads
Apr 18, 2025
Who is Actively Looking for your Service in your Local Market
Apr 08, 2025
Want More & Better Leads? DON’T Run Ads – DO THIS Instead! (Part II)
Apr 02, 2025
Stop Running Ads! Do THIS Instead for More & Better Leads | Conversations That Convert Part 1
Mar 26, 2025
How to Find More & Better Home Building & Remodeling Clients- Part IV
Mar 20, 2025
How to Find More & Better Home Building & Remodeling Clients- Part III Lead Capture Plan
Mar 13, 2025
How to Find More & Better Home Building & Remodeling Clients- Part II
Mar 06, 2025
How to Find More & Better Home Building & Remodeling Clients- Part I
Feb 21, 2025
How Builders Can Slash Insurance Costs Without Sacrificing Coverage
Feb 19, 2025
The Future of Remodeling Sales: Faster Estimates, Higher Conversions
Feb 12, 2025
6 Deadly Sins of Home Builder & Remodeling Marketing
Jan 29, 2025
How to Use AI to Manage Marketing & Sales Efforts
Jan 22, 2025
3 Questions with BLC: Using AI to Turn Cold Leads into Hot Prospects - Part II Reactivation Campaigns (Events & Database)
Dec 04, 2024
3 Questions with BLC: Using AI to Turn Cold Leads into Hot Prospects - Part I Long-term Nurturing campaigns
Nov 27, 2024
3 Questions with BLC: Using AI to Qualify Leads Before an Appointment
Nov 20, 2024
3 Questions with BLC: Using AI to Convert Leads into Appointments
Nov 13, 2024
How to Break out of the Revenue Trap, get more Profit and be Free to Build
Nov 05, 2024
3 Questions with BLC: How Builder's are Using AI to Capture More Website Leads
Oct 29, 2024
3 Questions with BLC: Does AI Help or Hurt a Builder Capture More Digital Leads?
Oct 23, 2024
3 Questions with BLC: Referrals (Realtors)
Oct 16, 2024
3 Questions with BLC: Architect & Interior Design Referrals
Oct 09, 2024
10 Reasons Why Builders & Remodelers Fail to Grow - Part II
Oct 02, 2024
10 Reasons Why Builders & Remodelers Fail to Grow
Sep 25, 2024
3 Questions with BLC: How to get MORE Client Referrals & Repeat Business
Sep 16, 2024
3 Questions with BLC: SEO - what is it, should builders use it & avoiding the scams
Sep 05, 2024
3 Questions with BLC: Online Lead Magnets
Aug 30, 2024
3 Questions with BLC: What kind of website layouts do buyers respond to?
Aug 28, 2024
3 Questions with BLC: What website content are design/build leads looking for?
Aug 21, 2024
Why doesn't my website capture more leads?
Aug 14, 2024
Why Builders are Falling Short of Profit Goals (and what they can do about it)
Aug 07, 2024
Part V: Understanding Your Sales Pipeline: How to Estimate Future Sales
Jul 26, 2024
Appointments: The Good, The Bad & The Ugly (What Builders Should Be Converting)
Jul 02, 2024
A Modern Approach to Home Building with BuilderPad
Jul 02, 2024
Part III: How to Find Hot Leads by Understanding Lead Engagement
Jul 02, 2024
Managing a Deck Business from 3,000 Miles Away
Jun 05, 2024
Key Performance Sales Indicators for Builders- Part II: Which Lead Sources to Target for High-Quality Buyers
May 24, 2024
Key Performance Sales Indicators for Builders- Part I Google Analytics
May 10, 2024
2024 State of the Residential Construction Industry Highlights (Survey Results)
Apr 19, 2024
6 Secrets to Hiring Great Employees
Apr 01, 2024
How to Create a Client Acquisition Road Map- Part IV: Don’t Give Up- Reactivating Cold Leads
Mar 24, 2024
How to Create a Client Acquisition Road Map: Part III- How to Respond to Different Lead Behavior
Mar 19, 2024
How to Create a Client Acquisition Road Map: Part II - Secrets to Follow-Up with High-Quality Leads
Mar 19, 2024
How to Create a Client Acquisition Road Map: Part I - Create More Engagement from High-Quality Leads
Mar 19, 2024
How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part V
Jan 12, 2024
How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part IV
Jan 05, 2024
How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part III
Dec 19, 2023
How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part II
Dec 11, 2023
How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part I
Dec 04, 2023
Lead Generation for Builders: Part V- Measuring Effectiveness
Nov 08, 2023
How to Attract, Capture & Convert High-Quality Digital Leads for Custom Builders & Remodelers
Nov 01, 2023
Lead Generation for Builders: Part IV- Advertising Episode 2
Oct 31, 2023
Lead Generation for Builders: Part IV- Advertising Episode 1
Oct 02, 2023
Lead Generation for Builders: Part III- Search Engine Optimization
Sep 28, 2023
Case Study Radford Building Company: Lessons from a Solopreneur
Sep 06, 2023
Lead Generation for Builders: Part II- Plugging Your Opportunity Leaks
Aug 29, 2023
Eric Fortenberry from Job Tread: A New Way for Builders to Organize, Manage and Grow Their Business
Aug 29, 2023
Lead Generation for Builders: Advertise? SEO? Where Should a Builder Start?
Aug 08, 2023
How to Convert High-Quality Online Custom Home & Remodeling Leads into Appointments
Jul 31, 2023
Custom Builder & Remodeler Website Secrets to Capture High-Quality Leads
Jul 24, 2023
Custom Home & Remodeler Lead Magnets that Capture High-Quality Leads
Jul 17, 2023
Custom Builder & Remodeler Website Layouts that Attract High-Quality Leads
Jul 04, 2023
Custom Builder & Remodeler Website Content that Attracts High-Quality Leads
Jun 26, 2023
Case Study HC Habitation: Growing Sales & Profits in a Stagnant Market
Jun 20, 2023
Why Builders Lose Sales to Competitors and What They Can Do About it- Recap
Jun 14, 2023
Why Builders Lose Sales to Competitors - Part VI Follow-through & Fulfillment
May 24, 2023
Why Builders Lose Sales to Competitors - Part V Sales Process: (Design Agreement)
May 03, 2023
Why Builders Lose Sales to Competitors - Part V Sales Process: (Initial Consult/site Visit)
Apr 27, 2023
Why Home Builders Lose Sales to Competitors- Part V Sales Process: (Qualifying)
Apr 18, 2023
Why Remodelers Lose Sales to Competitors and What They Can Do About it- Part V Sales Process
Apr 04, 2023
What is the State of the Residential Construction Industry for Sales, Marketing & Advertising?
Mar 28, 2023
Why Builders Lose Sales to Competitors and What They Can Do About It- Part IV Follow-up
Mar 22, 2023
Why Builders Lose Sales to Competitors and What They Can Do About it- Part III Capturing Leads
Mar 21, 2023
Bidding Custom Homes & Remodeling Jobs: Turning Estimates into a Revenue Stream
Mar 08, 2023
Why Builders Lose Sales to Competitors and What They Can Do About it- Part II Attracting Leads
Mar 08, 2023
Why Builders Lose Sales to Competitors and What They Can Do About it- Part I Marketing
Feb 22, 2023
2023 International Builders Show Recap- State of the Market Update
Feb 21, 2023
‘What’s the best way to get paid for providing an estimate?’ Part III
Feb 21, 2023
Why it's so important to understand the emotional component of people's decision-making process?
Feb 18, 2023
‘What’s the best way to get paid for providing an estimate?’ Part II
Jan 23, 2023
Builder's Ask...‘What’s the best way to get paid for providing an estimate?’ Part I
Jan 18, 2023
Builder's ask...‘What’s the best way to get a quick commitment from a new lead?’
Jan 06, 2023
‘What’s the best way to acquire clients in a tough market? - Part II
Jan 04, 2023
What’s the best way to acquire clients in a tough market? - Part I
Dec 21, 2022
Builder's ask, ‘What’s the Best Way to Make More on Each Job?’- Part II
Dec 12, 2022
Builder's ask, ‘What’s the Best Way to Make More on Each Job?’- Part I
Nov 23, 2022
Builder's ask . . . ‘What’s the best way to Reactivate Cold Leads and Cross Sell Past Clients?’
Nov 15, 2022
Builder's ask...“What’s the best way to measure the effectiveness of my lead generation?”
Nov 07, 2022
‘What’s the Best Way to Utilize Social Media?’
Nov 02, 2022
Builders ask...'what’s the best way to improve the quality of my leads?'
Sep 27, 2022
Builder’s ask, “What’s the best way to convert more online leads?”
Sep 20, 2022
Persevere: Adjusting Your Offering & Sales Process
Sep 12, 2022
Persevere: Adjusting Marketing & Lead Generation
Sep 07, 2022
What to Expect from the Upcoming Housing Correction- Part II
Aug 30, 2022
Prepare: What to Expect from the Upcoming Housing Correction- Part I
Aug 24, 2022
Predict: Is the Housing Market Headed for a Recession (Part II)?
Aug 15, 2022
Predict: Is the Housing Market Headed for a Recession (Part I)?
Aug 01, 2022
A Builder’s Guide to Recession-Proof Your Business: Predict, Prepare, Persevere
Jul 26, 2022
Designing in a Hyperinflation Market: Adjusting Your Design & Selection Process
Jul 20, 2022
Building in a Hyperinflation Market: New Rules for Project Management
Jul 11, 2022
Selling New Homes & Remodeling in a Hyperinflation Market: Updating Your Sales Process
Jul 05, 2022
Marketing in a Hyperinflation Market: Rethinking Realtor Relationships
Jun 27, 2022
Home Builder & Remodeler Marketing in a Hyperinflation Market: Adjusting Lead Generation
Jun 21, 2022
The Top 3 “After Closing” Mistakes Home Builders & Remodelers are Making in 2022
Jun 15, 2022
The Top 3 Builder "After Contract" Mistakes in 2022
Jun 02, 2022
Marketing Content Pitfalls for Builders in 2022
May 26, 2022
Top 3 Home Builder & Remodeler Sales Mistakes in 2022
May 20, 2022
Top 3 Online Lead Conversion Mistakes in 2022
May 05, 2022
How to Take Market Share from Your Competitors
Apr 28, 2022
How to use Design as a Differentiation Tool
Apr 21, 2022
How to Attract & Keep Great Employees & Trades
Apr 14, 2022
Creating a Competitive Advantage and Closing Prospects When You're Not the Lowest Price
Apr 07, 2022
How to Get More B2B Referrals
Mar 31, 2022
Developing a Network of Referral Partners
Mar 24, 2022
Creating an Online Emotional Connection with New Home Leads
Mar 24, 2022
How to Re-Sell & Referral Sell Past Clients
Mar 10, 2022
How to Up-Sell & Cross-Sell Current Clients
Mar 03, 2022
Option Bundles: The Secret to Profitable Sales
Feb 24, 2022
How to Add $50,000 and 5% Profit to Every Job
Feb 17, 2022
How to Use Design as a Selling Tool
Feb 10, 2022
Slot Selling- A Builder’s Secret Weapon
Feb 03, 2022
How to grow sales revenue by expediting your sales process
Jan 27, 2022
How to Grow Sales Revenue without Paid Ads
Jan 20, 2022
How to Grow Sales Revenue with Supply Chain Challenges
Jan 13, 2022
How to Grow Sales Revenue with Limited Trade Partners & Staffing
Jan 06, 2022
How to Crush it in 2022 (Part II)
Dec 23, 2021
How to Crush it in 2022 (Part I)
Dec 16, 2021
Biggest Builder & Remodeler Wins of 2021
Dec 09, 2021
Biggest Builder & Remodeler Mistakes of 2021
Dec 02, 2021
The Formula for Crafting Emails That Make the Phone Ring
Nov 25, 2021
Make Your Phone Ring with my Email Templates that turn an Online Lead into an Appointment
Nov 18, 2021
Why your Buyers think You’re Priced too High and How to Fix it- Part II
Nov 11, 2021
The Perfect Pricing Blueprint – Why your Buyers think You’re Priced too High and How to Fix it
Nov 04, 2021
The 3 Step Formula for Getting Your Prospects to Commit to You in 30 Minutes or Less
Oct 28, 2021
The Ultimate Guide to Making Referrals REALLY Work for Your business
Oct 21, 2021
How to Sell More Projects Using Events- Part II
Oct 14, 2021
How to Sell More Projects Using Events (Part I)
Oct 07, 2021
How to Get Positive Reviews Posted and Keep Negative Reviews Offline
Sep 30, 2021
Why You Lost that Sale and What to do About it
Sep 23, 2021
The Art of Reviving Cold Leads (Part II)
Sep 16, 2021
The Art of Reviving Cold (and Old) Leads - Part I
Sep 09, 2021
How to Automate Your Lead Appointments (and get them to show up)
Sep 02, 2021
How to Get Leads to Respond to Your Follow-up
Aug 20, 2021
How to Keep Your Pipeline Full of QUALIFIED Leads
Aug 19, 2021
6 Sales Tasks Every Builder Sales Rep Should Start Doing- Part II
Aug 12, 2021
6 Sales Tasks every Builder Sales Rep Should START Doing- Part I
Aug 05, 2021
Do's & Don'ts- 6 Tasks Every Sales Rep Should Stop Doing (Part II)
Jul 29, 2021
Do’s & Don’ts- 6 Tasks Every Sales Rep Should Stop Doing
Jul 22, 2021
Your Website Stinks- 5 Website Lead Capture Killers
Jul 16, 2021
How to increase your Average Sale Price & Profitability
Jul 09, 2021
"HELP! I've Got Too Many Leads!" - How To Handle An Excessive Amount of Lead Requests
Jul 02, 2021
What is Conversations that Convert?
Jun 30, 2021