Welcome to Creative Control, a show about the art and business of content—how to build it, how to scale it, and how to actually make it matter. After years of working behind the scenes with some of the world's biggest brands, Alex Lagos (Founder, Lagos Creative) is sharing what he's learned. Each week, we'll break down the game, dive deep on industry topics, and sit with people who are shaping creative culture—artists to athletes, entrepreneurs to influencers, celebrities to CEOs. ----- LC SHOP: https://lagoscreative.co/ ----- FOLLOW ALEX https://www.instagram.com/mralexlagos https://www.linkedin.com/in/lagosalex https://www.tiktok.com/@mralexlagos ----- FOLLOW EASTON https://www.instagram.com/eastonjsmith/ ----- PRODUCED BY: https://lagoscreative.co https://www.instagram.com/lagoscreative https://www.tiktok.com/@lagoscreative LAGOS CREATIVE is a Nashville-based creative agency and podcast studio offering production, distribution, and marketing services to clients worldwide since 2018. LC's work includes brands such as This Past Weekend with Theo Von, Cartier, SiriusXM, Bussin' With The Boys, Better Tomorrow with Hannah Brown, Net Positive with John Crist, Off The Vine with Kaitlyn Bristowe, and more. ----- BOOK a recording session at LC STUDIOS: https://bit.ly/LCstudios