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| Episode | Date |
|---|---|
|
E23: Reporting: humans still own the story
|
Jun 24, 2026 |
|
E22: AI has no discretion so stop asking it to behave like it
|
Jun 10, 2026 |
|
E21: Sensitive topics: grief, health, finances, identity
|
May 27, 2026 |
|
E20: AI accidentally misrepresenting brand values
|
May 13, 2026 |
|
E19: The “Beer Test” for moderation quality
|
Apr 29, 2026 |
|
E18: Do participants know they’re talking to AI—and does it matter?
|
Apr 15, 2026 |
|
E17: The Self-Serve Revolution: “Internalising Research”
|
Apr 01, 2026 |
|
E16: What Kind of Research Can You Do with AI?
|
Mar 18, 2026 |
|
E15: Future of Research with AI
|
Dec 22, 2025 |
|
E14: Purpose vs. Performative - Can Brands Do Good Without Being Cringe?
|
Dec 19, 2025 |
|
E13: Market Aura: Why Open Markets Feel Better
|
Dec 19, 2025 |
|
E12: All Discounts are Equal; Some are More Equal
|
Dec 19, 2025 |
|
E11 Gift Cards - The Modern Muse of Gifting
|
Dec 19, 2025 |
|
QualsTalks E10: Unwrapping the Essence of Luxury in Everyday Products
|
Oct 16, 2025 |
|
E09: Loyalty in Little Sizes - Children's Clothing Shopping
|
Sep 23, 2025 |
|
E08: Glitter, Gloss & Growing Up
|
Sep 09, 2025 |
|
E07: Scooped for Joy
|
Aug 29, 2025 |
|
E06: Exploring Generation Z's Declining Alcohol Consumption
|
Jun 26, 2025 |
|
E05: Quenching Thirst The Bottled Water in Everyday Life
|
Jun 03, 2025 |
|
E04: The Art of Discount Hunting
|
May 14, 2025 |
|
E03: The Meal Deal Mindset Cravings, Convenience & Culture
|
Apr 04, 2025 |
|
E02: The Fabulous Faces of Retail: Beauty Store Chains Personified
|
Apr 04, 2025 |
|
E01: Bridging the Generational Divide
|
Apr 03, 2025 |