B2B Performance Marketing Podcast
By Web Marketer
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Category: Marketing
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Episodes: 31
Description
Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.
| Episode | Date |
|---|---|
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30. The AI Advantage - How to Prepare Your B2B Marketing for AI with Better Data and Strategy
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Jun 16, 2026 |
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29. Grazing vs Dabbling - The B2B PPC Management Framework That Stops Wasted Optimisation Time
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Jun 02, 2026 |
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28. Don't Get Burned - B2B PPC Agency Red Flags Explained
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May 19, 2026 |
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27. The Many Hats of a Modern B2B Performance Marketer
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May 06, 2026 |
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26. Top 5 (Anniversary episode)
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Apr 21, 2026 |
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25. Fix the Drop - How to recover from a B2B Google Ads performance drop without guesswork
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Apr 07, 2026 |
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24. [Topic Request] One Thing To Focus On in B2B Google Ads
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Mar 25, 2026 |
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23. Why B2B Marketing Data Enablement Leads to Better (And Faster) Decisions
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Mar 11, 2026 |
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22. Tracking Isn’t Telling You Everything - What your CRM misses in B2B lead attribution
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Feb 25, 2026 |
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21. All Brands On Deck - The Real Reasons Behind Using Brand Search in B2B Ads
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Feb 11, 2026 |
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20. Confessions of an agency owner: looking forward in 2026
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Jan 28, 2026 |
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19. Avoid the Testing Trap - How to Run B2B Landing Page Experiments Without Wasting Time or Budget
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Jan 14, 2026 |
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18. B2B Call Tracking in Google Ads – Stop losing high-quality leads to poor tracking setups
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Dec 17, 2025 |
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17. Why B2B Lead Ads Fail - and how to build them for conversations (not just contacts)
|
Dec 03, 2025 |
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16. AI in B2B Advertising – What it’s good at, where it falls short, and how to stay original
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Nov 19, 2025 |
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15. Improve B2B Lead Quality – The 6 hidden issues killing your lead-to-sale conversion rate
|
Nov 05, 2025 |
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14. B2B Demand Gen vs Performance Marketing - Which Is Better?
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Oct 21, 2025 |
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13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing
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Oct 07, 2025 |
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12. B2B Ads Budgeting - Avoid overpaying for leads without ending up in scaling jail
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Sep 23, 2025 |
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11. B2B PPC Strategy - Smarter Keywords, Tighter Audiences and Sharper Tracking in Google Ads
|
Sep 09, 2025 |
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10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs
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Aug 26, 2025 |
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9. From Scattergun to Strategy - Building a Clear B2B Advertising Approach for SME Growth (1/2)
|
Aug 12, 2025 |
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8. B2B Server Side Tracking Truths - with Abbie Poots
|
Jul 29, 2025 |
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7. Optimising Your B2B Marketing Promise - Why good design won’t save a weak message
|
Jul 15, 2025 |
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6. B2B Advertising Reporting: From Noise To Narrative
|
Jul 01, 2025 |
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5. B2B Advertising - Why Ad Creative isn't the NEW Targeting
|
Jun 17, 2025 |
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4. Getting Started With Landing Pages - The B2B Landing Page Mistakes Costing You Leads
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Jun 03, 2025 |
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3. B2B Marketing Attribution: Why Aren't My Leads Adding Up?
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May 20, 2025 |
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2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions
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May 07, 2025 |
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1. Clean Funnels vs Spaghetti - Why eComm Has It Easier (and What B2B Can Learn)
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Apr 23, 2025 |
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0. Introducing the B2B Performance Marketing Podcast
|
Apr 09, 2025 |