Shelf Help: The Tactical CPG Podcast
By Adam Steinberg
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Adam Steinberg
Category: Entrepreneurship
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 0
Reviews: 0
Episodes: 96
Description
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
| Episode | Date |
|---|---|
|
Morgan Zanotti - Act Two After A $200 Million Exit to Kraft
|
Jun 03, 2026 |
|
Rogers Healy - The Baby Boom This Investor Is Quietly Betting On
|
May 29, 2026 |
|
Frozen One - From a Ninja Creami in Austin to 1,464 Target Doors
|
May 25, 2026 |
|
Russell & Julia Menez - From Stage Four Cancer to the Brink of National Distribution
|
May 20, 2026 |
|
William Underwood - Inside the CPG Talent Market
|
May 15, 2026 |
|
Hannah Awada - From Selling Hummus in Shanghai via WeChat to Launching in All Mejier Doors
|
May 11, 2026 |
|
Rob Johnson - Founding Born Simple, Selling to Mizkan, and Leading Innovation Across a $1B+ Portfolio
|
May 06, 2026 |
|
Griffin Spolansky - Scaling Mezcla from Boston Bodegas to 9,000 Doors
|
May 01, 2026 |
|
Jason Bronstad: The MALK Organics Playbook - Velocity, Trust, and the Road to 15,000 Doors
|
Apr 24, 2026 |
|
Jonathan Skaare - Brokers, Fractional Sales & the Real Mechanics of Retail Execution
|
Apr 17, 2026 |
|
Phyllis Rothschild - Marketing the #1 Organic and #1 Free Range Egg Brand
|
Apr 14, 2026 |
|
Harry McKaig - How the Three-Tier System Became the Five-Tier System
|
Mar 24, 2026 |
|
Tia Ellis - How to Pitch Retail Buyers and Win Purchase Orders
|
Mar 20, 2026 |
|
Hovik Azadkhanian - The #1 Selling Coffee at Sprouts Nationwide
|
Mar 17, 2026 |
|
Cassie Maschoff - She Quit Google to Sell Pork Sausages With Her Sister
|
Mar 13, 2026 |
|
Mike Fransz - Red Bull, Regenerative Organic Tea, and 25 Years of Beverage Marketing
|
Mar 10, 2026 |
|
Corey Dickinson - M&A, Marketing Org Design, and Why the Taproom Still Wins
|
Mar 06, 2026 |
|
Elan Halpern - Dealing Yogurt Via Citibikes and Backpacks
|
Mar 03, 2026 |
|
Christian Karim Khalil - Selling a Unit Every 30 Seconds at Costco
|
Feb 27, 2026 |
|
Betsy Gillette - The Real Mechanics of Getting On Shelf and Staying There
|
Feb 24, 2026 |
|
Andy Kurtts - The Taste-Maker of Better-For-You CPG Brands
|
Feb 17, 2026 |
|
Kiera Kehoe - Scaling a National Demo Program
|
Feb 12, 2026 |
|
Sam Nebel - Scaling goodwipes into 15,000+ Doors
|
Feb 09, 2026 |
|
Seth Waite - The #1 Most Important Question to Ask Consumers
|
Feb 03, 2026 |
|
Jeff Grogg - Formulation to Exit: How Durable CPG Brands Are Built
|
Jan 29, 2026 |
|
Kathrin Henon - Scaling a BFY Donut Brand on a Budget
|
Jan 26, 2026 |
|
Jake Tannenbaum - Hitting 8-Figures via a New Category
|
Jan 21, 2026 |
|
Matt Borish - Boosting Cannabis Retail Sales and Profits by 400%+
|
Jan 13, 2026 |
|
Jess Berger - Building a Pet Brand for the Silent Majority
|
Jan 09, 2026 |
|
Gabriel González - Building the First Rum-Based RTD Cocktail
|
Jan 06, 2026 |
|
Cody Allen & Alex Bennet - Building the Next Big Pistachio Brand via C-Stores
|
Jan 02, 2026 |
|
Mac Anderson - Building the #1 Kimchi and Kraut Brand in the U.S.
|
Dec 29, 2025 |
|
Kristina Marino - Scaling Mr. Black, Kombrewcha and other BevAlc Leaders
|
Dec 23, 2025 |
|
Tyrel Johnson - The Ice Cream Upstart Taking Over the Freezer at Erewhon
|
Dec 19, 2025 |
|
Courtney Shane - Turning around Windex, Tollhouse, and Nesquik
|
Dec 16, 2025 |
|
BJ McCaslin - Exiting to Vita Coco, the Functional Future
|
Dec 12, 2025 |
|
Chris Wendling - Transforming Carbone’s Restaurant Lore Into a Premier CPG Brand
|
Dec 09, 2025 |
|
Jeff Bull - The Secret Sauce Behind A Leading THC Beverage Brand
|
Dec 04, 2025 |
|
Scott Marcus - Scaling Vital Farms & Blue Zones Kitchen
|
Dec 01, 2025 |
|
Audrey Burger - Leading Primal Kitchen Post-Acquisition
|
Nov 24, 2025 |
|
Ian Tecklin - Redefining Frozen Pasta, Top Chef Style
|
Nov 20, 2025 |
|
Marc Brown - Creating a New CPG Category
|
Nov 18, 2025 |
|
Jenny Thielen - Shopper Marketing in 2025
|
Nov 13, 2025 |
|
Sierra Thomas - Carving a Different Path in Hemp Beverages
|
Nov 10, 2025 |
|
Paige Billings - Selling Meat Sticks into United Airlines, Lowe's, Home Depot, and Dick's Sporting Goods
|
Nov 05, 2025 |
|
Amy Collins - From Grandma's Kitchen to a National Rollout
|
Oct 30, 2025 |
|
Katie Hill - Riding the Craft Brewery Roller Coaster
|
Oct 27, 2025 |
|
Gardar Stefansson - Hard Pivot to the Fastest Growing Spread Brand
|
Oct 22, 2025 |
|
Marshall Rabil - Building a Pre-Internet DTC Brand
|
Oct 17, 2025 |
|
Adam Spriggs & Chris Robb - Investing Early in Siete, Poppi, and Bachan's
|
Oct 15, 2025 |
|
Sean Campbell - Scaling Ops from $5M to $150M
|
Oct 13, 2025 |
|
Nate Cooper - Investing in OLIPOP at Pre-seed
|
Oct 09, 2025 |
|
Amy Zitelman - Building a Differentiated Brand in an Ancient Category
|
Oct 06, 2025 |
|
Mehek Khera - Scaling Smart: A Balanced Approach to Velocity and Door Count
|
Oct 01, 2025 |
|
Jordan Wilson - Building Powder-Stick Efficiency in an RTD Can
|
Sep 26, 2025 |
|
Eric Girard - Inside the Pickle-in-a-Pouch Licensing Playbook
|
Sep 23, 2025 |
|
Eli Bank - From a Capstone Project to Kroger
|
Sep 18, 2025 |
|
Mitch Jacobsen - The Energy Tea That Was Born Out Of A Friend's Near-Death Experience
|
Sep 15, 2025 |
|
Nick Mallory - Leading Marketing for a 15-Brand Bev-Alc PE Portfolio
|
Sep 10, 2025 |
|
Jimmy DeCicco - Cutting Costs by 80% While Scaling into 70,000+ Doors
|
Sep 08, 2025 |
|
Peter Barsoom - The Brand that Pioneered Functional Cannab*s
|
Sep 03, 2025 |
|
Shani Seidman - The Most Game-Changing Rebrand of 2024
|
Aug 29, 2025 |
|
Kate Harvey - From Breaking News, to Breaking into Retail
|
Aug 26, 2025 |
|
Kim McDermott - Egglife's Omnichannel Playbook
|
Aug 20, 2025 |
|
Bryn Jones - 8 Restaurants and Millions in CPG Retail Sales
|
Aug 15, 2025 |
|
Hank Watt - Securing a Deal on Shark Tank With a West African Berry
|
Aug 12, 2025 |
|
Alex Witt - From the Battlefield to Bars
|
Aug 08, 2025 |
|
Brittney Cook - Building the Next Great Cookie Dough Brand
|
Aug 05, 2025 |
|
Michael Marra - Designing Retail Stores to Maximize Revenue
|
Jul 31, 2025 |
|
Luke Montgomery-Smith - Reinventing Hydration (and Ditching the Bottles and Cans!)
|
Jul 29, 2025 |
|
Mitesh Patel - Leading Creative Direction For 12 In-house Brands
|
Jul 24, 2025 |
|
Paulo Sobral - The Hemp Beverage Playbook
|
Jul 22, 2025 |
|
Brandon Castaneda & Ben Amaya - $25M in Year 1 via TikTok Shop
|
Jul 18, 2025 |
|
Kyle Peters - From Entrepreneur to Intrapreneur at Jack Link's
|
Jul 15, 2025 |
|
Chris Bauer - A Masterclass On Co-packers
|
Jul 10, 2025 |
|
Sorosh Tavakoli - An Exited Tech Founder’s Second Act in CPG
|
Jul 07, 2025 |
|
Andrew Thomas - Rebranding a $400M Meat Snack Leader
|
Jul 01, 2025 |
|
Bryan Shelton - Bringing a CPG Mindset to a 100-Year Old Produce Brand
|
Jun 27, 2025 |
|
Ryan Gill - How to Win in Off-Premise Wine & Spirits Retail
|
Jun 24, 2025 |
|
Tara Foster - The COO Playbook for Scaling from Zero to Nine Figures
|
Jun 20, 2025 |
|
Will Nitze - $100M+ in Revenue With 9 Employees
|
Jun 18, 2025 |
|
Jim Baudino - Breaking Down the Most Exciting Category in CPG
|
Jun 16, 2025 |
|
Laura Morris - Bridging the Gap Between Korean Products and U.S. Consumers
|
Jun 12, 2025 |
|
Tyler Mayoras - 15+ Years of CPG Private Equity Investing
|
Jun 10, 2025 |
|
Ian Montgomery - $500B to Move the World to an Entirely Sustainable Packaging Supply Chain
|
Jun 06, 2025 |
|
Sam Rose - The Ice Cream Pouch that's Disrupting Freezer Aisles
|
Jun 04, 2025 |
|
Juan Nino - Building a 5,000+ Door Brand with 15 Family Members
|
May 23, 2025 |
|
Hannah Perez - How SEEQ Went From TikTok to Target in 3 Years
|
May 11, 2025 |
|
Douglas Raggio - What He Learned Reviewing 12,000 CPG Deals & Why 70% of Honey is Fake
|
May 11, 2025 |
|
Joe Rotondo & Drew DiSpirito - Smearcase, The World's 1st Frozen Cottage Cheese Brand
|
May 10, 2025 |
|
Victoria Foster - Accelerating R&D with AI and Selling Rivalz Snacks Into School Districts
|
May 09, 2025 |
|
Ryan Provost - Reinventing Ready-to-Drink with Booz Box Cocktails
|
May 02, 2025 |
|
Ana Kornegay – Building Sammy Hagar and Guy Fieri's Tequila Brand
|
May 02, 2025 |
|
Jennifer Barney - Exiting One of the First Almond Butter Brands & Scaling CPG Brands in Today's Market
|
Apr 11, 2025 |
|
Lex Evan of Lexington Bakes – Building a Dessert Brand as a Solo Founder
|
Apr 11, 2025 |
|
Tiffany Chin – Building Snoop Dogg's Cannabis Empire
|
Apr 11, 2025 |